Publishing Business

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

This step-by-step guide leads you easily and clearly to successfully create the life you truly want and finally move from hoping to having.

Indie Game Publishing is the essential guide for indie game developers seeking to put their game into the hands of players. Whether you decide to self-publish or find a publisher to partner with, this useful guide will take you through each step of the process and thoroughly prepare you for success. This revised edition has been redesigned and tailored specially for the audiobook listener. Hear from experienced developers and expert publishers how they successfully released their games.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

This printing of Men and Rubber: The Story of Business by Harvey S. Firestone is part of the Farnam Street Timeless Classics Series, where we continue with our goal of "mastering the best of what other people have figured out".

From the 2-time Tony Award-winner and the star of TV’s Younger, funny and intimate stories and reflections about how crafting has kept her sane while navigating the highs and lows of family, love, and show business (and how it can help you, too). Whether she’s playing an “age-defying”...

Markets shift and so can you. Sometimes you'll shift in response to a falling market and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and ultimately, your results. You can get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. Put your business into another gear - shift!

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

Ann Armbrecht describes her journeys to herb collection sites, farms, and factories in North America, Europe, and India to tell the stories of the people and places behind the bottles of herbal products on grocery store shelves. The Business of Botanicals is the first resource of its kind for listeners who wish to take the extra step in curating ethically sourced products.

Right now, you may have the secret to changing the way people look at your business. If you are looking for new ways to drive traffic to your business, this is the book for you. It may be you want an understanding of how the video marketplace works and how to improve your current business processes. This book will reveal many great ways to make your business better and to expand your viewership in short order.

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

The second edition of Making Money is Killing Your Business is built on profoundly simple ideas that have been around forever and ignored as being too simple to work. Chuck Blakeman has learned the hard way that profound things are always simple. Practical tools such as the Four Building Blocks, Seven Stages of Business Ownership, Business Owner's Game, Freedom Mapping, 2-Page Strategic Plan, Lifetime Goals and many others will revolutionize any business complexity for effectiveness.

Hello, my name is Maria Carmen, and I have something important to tell you. I know you've probably heard these types of success stories before and are a little skeptical, but I'm telling you this is true and can really happen for you. Ten years ago, after my divorce, I needed to find a way to support myself. I was one of those individuals that never went to college or had a trade skill, so there weren't a lot of job choices for me.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Finally, a book that speaks to the heart of small business struggles! Small Business, Big Opportunity is a beacon of hope for entrepreneurs drowning in overwhelm. Beverlee’s expertise shines through as she provides actionable strategies to streamline operations, empower your team, and finally make sense of your numbers.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

Unarmed: De-escalation Techniques to Cultivate Courage, Compassion, and Connection is a skillfully crafted guide that offers education, inspiration, and practical strategies for fostering meaningful human connections. This book is more than a mere instructional manual; it is a journey into the heart of empathy, courage, and empowerment. Through the lens of his extensive experience in law enforcement and mental health advocacy, the author reveals the art of de-escalation, providing listeners with the tools and insights necessary to navigate complex interpersonal dynamics.

What if BUSINESS was JOYFUL and FUN? What if it was so much more than you ever perceived possible? If you were creating your business from the JOY of it - what would you choose? What would you change? What would you choose if you knew you could not fail? Business is JOY, it's creation, it's generative. It can be the adventure of LIVING. Australia's Simone Milasas is a dynamic business leader with a difference. She is the worldwide coordinator of Access Consciousness (www.accessconsciousness.com), the founder of Good Vibes For You (www.goodvibesforyou.com), and the creative spark that ignited The Joy of Business.