Research Career

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.

The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".

It's Monday. Time to hit the pause button on your personality and get ready for the next meeting because, for the next five days, we'll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of their voices for a corporate stamp of approval and the comfort of conformity.

Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.

Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.

Have you ever considered writing your first book or book series or pursuing a part - or full-time writing career? Would you like to tell people about your unique experiences, talent, or skillset, and maybe develop a following and become an influencer? There are many creative and professional benefits to freelance writing, plus you can leverage a book into other opportunities, like promoting and enhancing your consulting brand and business, building your influence and authority as a public speaker, and creating additional sources of passive income.

Write Your Book on the Side will show you how to write your first nonfiction Kindle book while you're working a full-time job, even if you've never written a book before. You'll learn how to come up with a winning topic, how to choose the right title, and how to publish your book in 10 easy steps.

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

Art-Write:The Writing Guide for Visual Artists has a single intention: to teach artists how to write about their own artwork. This concise and current career resource is filled with achievable advice on how to write for art promotion and sales. The audiobook offers a step-by-step approach to create a professional artist statement, with thinking and writing exercises to ease the process and develop authentic and clear content.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

If you're a creative writer interested in a freelance income stream, want to work from home, and need help selling your skills to small business, this inspiring book will get you launched with confidence. Ideal for creative writers, journalists, students and bloggers with great writing skills. Get these gold tips and strategies, and hit the ground running!

Hoy en día es factible lograr mayor riqueza integral siguiendo determinados patrones. La prosperidad (bienestar emocional y económico) es una ciencia con técnicas probadas. Este libro las expone de forma asequible mediante dieciséis desafíos específicos. En un mercado de libre competencia, gran parte del éxito consiste en saber aplicar pautas de conducta que eleven nuestro nivel de cotización.

How do you value your private data? What about your job? The truth is someone is selling your data, and your job may be among the countless others being lost to AI at record rates. Because of this abuse of technology among many others, most people have lost all agency over their technology, devices, and information. But technologist William Welser IV has a plan to help us regain control. Enter The Story Economy, a guide that provides fresh purchasing power in a world where opportunity feels harder and harder to grasp.

One of the hardest things marketers have to do is pick a niche to market in. This choice can make or break your efforts to make money online, and far too many marketers make the often fatal mistake of leaping into the weight-loss or make-money-online niches.

Whether you’re new to freelance life, thinking of taking the leap, or more experienced, the messiness and challenges of self-employment can trip you up if you’re not prepared. Survival Skills for Freelancers is your secret weapon to help you do what you love and love what you do.

In this series, you'll get three audiobooks that will help you with all types of writing. You'll get practical writing prompts, learn what productivity for authors looks like, and discover how to become a great non-fiction author. There's nothing worse than sitting down at your desk to write...and then finding out you don't have any ideas. You'll discover proven productivity strategies you can use to get the words out and finish writing an article, a story, a book, and more. I will also explain all you need to know about writing your non-fiction book, step-by-step.

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.