Research Career

Francesco Clark was a 24-year-old with a bright future when he went to the Hamptons for the weekend. A nocturnal dive into the pool's shallow end changed everything. Paralyzed from the neck down, doctors announced that he'd never move from his bed or breathe without assistance. But Francesco fought back....

How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.

The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.

What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.

Research Me: God, Body, Illness is a personal story about the journey I took toward healing an illness, only to realize it took becoming fully accountable for my own health. Research Me reveals the tools and techniques I employed in my quest for wellness.

If you apply even one tenth of the things I learned in my journey to better understand our emotions and behaviors around money, I guarantee you’ll have greater success in making money, beating debt, and reaching your dream career.

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a revolutionary approach that builds lasting connections through gamification, transparency, and a community-first ethos. This groundbreaking guide provides everything you need to thrive in the web3 era.

Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.

Business from the Heart reflects Andrew’s personal story and is packed with practical down to Earth solutions on providing your customers with a consistent experience, recruiting the right people, personal reflection to spending less time on your phone. There is something for everyone in this great listen. Business from the Heart was never intended to be "my private story". It began as a collection of thoughts and business ideas. However, as the title suggests, business and the heart are entwined as is our personal and business life.

The top 2.5 percent of high performing authors earn 64 percent of the book profits. How do they do it? We are in the golden age for authors. The gatekeepers are gone. The books and novels that have been buried on your “bucket list” can be brought to life. Nobody can tell you, “No!” It’s not even that hard. Getting the readers, well, that’s where we all need help.

Book coach Cathy Fyock doesn’t tell you how to create a Blog2Book - she shows you! If you’ve been writing weekly blog posts for a year, you likely have enough content for your own book. In this easy format, Cathy provides you a framework along with tips and tools to create your own book quickly!

What does it take to become a successful author in today’s publishing world? It’s not enough to write a powerful book - today’s author must understand and leverage the business side of writing. Authorpreneurship: The Business of Writing by Sharon Jenkins takes the aspiring writer from curiosity to career, combining both sides of publishing - author and entrepreneur - to empower writers with direction, publishing options, marketing solutions, and business savvy to grow their career.

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

From the number one new-release author Dr. Melissa Caudle comes the secrets of launching and publishing a book as an independent author. Why waste hundreds of hours trying to find this information or spend hundreds of dollars on webinars? Have you been there and done that?

Today, most business writing is email writing. We handle even our most important customer transactions, internal operations, and supplier partnerships solely by email. Yet many of us still struggle to write emails that get results. And we often are so overwhelmed by the sheer volume of emails that we feel as though we’re in email jail! How we handle email has a large impact on the trajectory of our career. Emails can build or destroy credibility, clarify or confuse situations for our coworkers and customers, and reduce or increase security risks and legal liabilities.

Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.

In Click, Bill Tancer takes us into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are.

Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.