Science Artificial Intelligence

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

Are you leading your team—or is AI leading you? Generative AI for Leaders is the essential playbook for business transformation in the age of Artificial Intelligence. Designed for executives, project leads, and innovation champions, this audiobook delivers a clear, strategic roadmap to navigate the complexity, uncertainty, and potential of AI deployment—without drowning in technical jargon. With billions spent and 70% of initiatives failing to scale, the question isn’t whether to implement AI—but how to do it right.

In the popular imagination, superhuman artificial intelligence is an approaching tidal wave that threatens not just jobs and human relationships, but civilization itself. Conflict between humans and machines is seen as inevitable and its outcome all too predictable. In this groundbreaking audiobook, distinguished AI researcher Stuart Russell argues that this scenario can be avoided, but only if we rethink AI from the ground up. Russell begins by exploring the idea of intelligence in humans and in machines.

From Oxford's leading AI researcher comes a fun and accessible tour through the history and future of one of the most cutting edge and misunderstood field in science: artificial intelligence.

How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level machine intelligence? What should we be concerned about as artificial intelligence advances? Architects of Intelligence contains a series of in-depth, one-to-one interviews where New York Times best-selling author Martin Ford uncovers the truth behind these questions from some of the brightest minds in the artificial intelligence community.

The Beginner's Guide to AI is a comprehensive and accessible book that demystifies the world of artificial intelligence. This book is designed for anyone who is interested in understanding the basics of AI.

Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.

A barely employed tech worker has never felt they belonged. Not in society, not even in their own family. Their days are filled with loneliness, a struggle to survive and a desperate search for connection—even if that connection is merely virtual. Now, a black-market hacker promises to open a new world for them, and it works—in ways no human has ever experienced. They find a world of wonder, of possibilities and of danger—where their new virtual reality could mean the end of their physical reality. And what they discover could change the fate of humankind—forever.

Artificial Intelligence (AI) is causing massive changes in our lives, both at the individual and societal level, with the global AI market expected to reach around 126 billion US dollars by 2025. As more and more decision-making moves to AI systems, unique risks are being introduced. However, this topic can be quite challenging for newcomers who want to understand the governance and cyber-security risks that AI introduces. This book assumes zero prior knowledge of AI or machine learning and explains in an easy-to-understand way how to govern and secure AI.

Grokking Artificial Intelligence Algorithms is a fully illustrated and interactive tutorial guide to the different approaches and algorithms that underpin AI. Written in simple language and with lots of visual references and hands-on examples, you'll learn the concepts, terminology, and theory you need to effectively incorporate AI algorithms into your applications. And to make sure you truly grok as you go, you'll use each algorithm in practice with creative coding exercises.

Engines. Genetically modified warriors that keep the great Nova Alliance war machine churning against the enemy Coalition. Most days, Engines are all that stand between salvation and chaos. Led by legendary Engine Captain Akira Hayashi, Shadow Squad has fought on the frontlines for a decade. They are on the brink of victory when the Coalition launches a series of desperate and devastating attacks that cripple the Nova Alliance restoration sites vital to save the dying planet.

Something new entered our world in November 2022—the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI.

Artificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predicting outcomes and even use sensors to see around physical and virtual corners. So why does Intelligence frequently get it so wrong? The answer is us. Humans design the algorithms that define the way that AI works and the processed information reflects an imperfect world.

A new way of thinking that improves how we work, create and live, empowering listeners to outsmart AI—a tool that can never do what humans do.

This groundbreaking book is your ultimate guide to understanding and leveraging the power of artificial intelligence. Whether you're a curious beginner, a tech enthusiast, or an entrepreneur ready to revolutionize your business, this guide provides you with everything you need to navigate the AI-driven future.

Harness the power of AI for your business, even if you're overwhelmed by its complexity! Are you a business owner searching for innovative ways to stay competitive? Is the thought of integrating Artificial Intelligence (AI) into your operations intimidating? Do you see the potential of AI but don't know where to start? As a business owner, time is your most valuable asset. You need visible results – fast. However, the complex world of AI can be daunting.

AI has become the new religion. Are we going to follow it? Do we even have a choice? Or have the tech evangelists captured our future? Join Christopher Wylie and Coda Story’s Isobel Cockerell as they journey from exclusive crypto parties in Dubai, to the slums of Kenya where thousands of hidden workers are training AI models, to the hacker palaces of San Francisco where tech’s true believers talk about merging computers with our brains.

Futurists insist that AI will soon eclipse the capacities of the most gifted human mind. What hope do we have against superintelligent machines? But we aren't really on the path to developing intelligent machines. In fact, we don't even know where that path might be. Erik Larson takes us on a tour of the landscape of AI to show how far we are from superintelligence and what it would take to get there.

200 ChatGPT Tips is your guide to unleashing the full force of ChatGPT. Although ChatGPT is a groundbreaking tool, many users only scratch the surface of its potential. They underutilize the app's capabilities by sticking to standard interactions and prompts. However, ChatGPT can converse with you in natural language, making tasks like brainstorming, planning, analyzing, and problem-solving more convenient and enjoyable.

In IRREPLACEABLE, you will discover techniques to boost your career using AI—without losing your job to automation; secrets to unlocking your uniquely human abilities—ones AI can never replicate; counterintuitive methods to raise Future-ready children; strategies to avoid falling into the "AI Obesity" trap; and blueprints for leveraging AI to turn your company into an unstoppable force of innovation.