Science Business

"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the...

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Escaping the Housing Trap is the must-have resource for everyone with a stake in the future of housing in America-and that means everyone. Listeners will find discussions of housing as an investment and how the country's neighborhoods are being transformed by the introduction of large amounts of investment; explorations of housing as shelter, including discussions of zoning policy and NIMBYism; and a comprehensive overview of the Strong Towns approach to solving the American housing crisis.

Researchers now have a clear understanding of the key drivers that make meetings successful. In The Surprising Science of Meetings, Steven G. Rogelberg, researcher and consultant to some of the world's most successful companies, draws from extensive research, analytics and data mining, and survey interviews with over 5,000 employees across a range of industries to share the proven practices and techniques that help managers and employees enhance the quality of their meetings.

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

Are you ready to turn artificial intelligence into real income—fast? Whether you're a complete beginner or a digital hustler looking to scale, this 3-in-1 blueprint reveals the exact strategies to build profitable AI-powered income streams from scratch.

What if you could harness the power of AI to dominate digital and social media marketing—and turn it into real money and passive income? Welcome to AI-Powered Digital & Social Media Marketing 2026. This isn’t just another guide—it’s your blueprint to mastering the future of marketing. Inside, you’ll discover how to combine artificial intelligence, SEO, and the world’s biggest platforms to grow your brand, reach millions, and make money online like never before.

Unlock the Power of AI to Dominate Social Media and Grow Your Brand. Are you struggling to build an audience, increase engagement, or generate sales through social media? Do you feel overwhelmed by constantly changing algorithms, content trends, and the pressure to stay relevant? What if you could automate and optimize your strategy using Artificial Intelligence (AI)? In Social Media Marketing for Beginners 2025, renowned digital marketing expert Maxwell Cyberstein reveals cutting-edge AI-driven strategies that will transform your online presence.

After advising hundreds of contractors for fifteen years, author Chad Prinkey knows it comes down to having the right systems and culture in place across your business. In his book Well Built, Prinkey lays out the roadmap for contractors to make meaningful upgrades in how they operate, strategize, manage teams, win new business, and deliver for customers. You'll learn the step-by-step process contractors can use to join the top 2% and gain durable competitive advantages that increase profits for the long haul.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

ChatGPT is going to forever change how we use the internet. We currently live in a world where businesses are paying hundreds of dollars to people for writing engaging articles and blogs, and thousands of dollars per month for social media marketing and SEO.

Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion.

As a response to the increasing violence in our culture, the widening ideological divides, and the growing gap in economic well-being, there is greater awareness that a deeper sense of community is desperately needed. But even as we acknowledge the need to build community, the dominant on-the-ground practices about how to engage people, civically and organizationally, remain essentially unchanged. We still believe community is built with better messaging, more persuasion, and social events for people to get to know each other better. All of which is naïve.

Certains ont été qualifiés de "précoces" dès l'enfance, d'autres se sont sentis "différents" la majeure partie de leur vie, sans savoir pourquoi... Mais tous ont un point commun : ils sont ce que l'on appelle des personnes "à haut potentiel intellectuel". Autrement dit, avec un QI supérieur à la moyenne... sans que, nécessairement, leur destin ne soit "extraordinaire". L'auteure, elle aussi, découvre à 30 ans qu'elle appartient à cette étrange catégorie de personnes souvent surnommées, à tort, "surdouées".

What if you could start making real money online today—without experience—just by using ChatGPT? The Playbook for ChatGPT Side Hustles 2025: 300 Step-by-Step ChatGPT Side Hustles (No Experience Needed) to Start Making Extra Income Fast! is your go-to guide for entering the booming AI-powered economy. Whether you want a weekend hustle or a scalable income stream, this book gives you the tools and ideas to start immediately—even if you’ve never used AI before.

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-by-step guide to using the brain’s hardwired need for story to...

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Matt Haig a traversé vents et tempêtes, dépression et anxiété. Ce "Livre du réconfort" est son canot de sauvetage, la somme des pensées, musiques, citations, films et anecdotes qui lui ont permis de rejoindre la terre ferme. En faisant appel aux destins inspirants d'autres hommes et femmes, à la science, à l'histoire et à la philosophie, il signe bien plus qu'un ouvrage antidote : il offre une célébration de la vie et de ses imprévus, invite à se rappeler qu'on est toujours plus grand que la douleur éprouvée.

Nobody performs better under pressure. Regardless of the task, pressure ruthlessly diminishes our judgment, decision-making, attention, dexterity, and performance in every professional and personal arena. In Performing Under Pressure, Drs. Hendrie Weisinger and J.P. Pawliw-Fry introduce us to...