Science Business

International best-selling author and leading global expert on mental strength Amy Morin turns her focus to feminism, explaining what it means - and what it takes - to be a mentally strong woman in the age of the #MeToo and #TimesUp movements.

Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.

Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this audiobook offers a fascinating look at the world of business past and present. A perfect primer on the fundamental tenets of the subject, The Business Book sheds light on some of history's most important milestone developments and the key business strategies used by leading thinkers and gurus from Henry Ford to Steve Jobs.

First published in 1991, Backlash made headlines and became a best-selling classic for its thoroughgoing debunking of a decade-long antifeminist backlash against women’s advances. As Faludi writes in a new preface for this edition, much has changed in the intervening years. This startling and essential book helps explain why women’s freedoms are still so demonized and threatened - and urges us to choose a different future.

Life is getting better at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Though the world is far from perfect, necessities and luxuries alike are getting cheaper; population growth is slowing; Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before.

In When McKinsey Comes to Town, two prizewinning investigative journalists have written a portrait of the company sharply at odds with its public image. Bogdanich and Forsythe have penetrated the veil of secrecy surrounding McKinsey by conducting hundreds of interviews, obtaining tens of thousands of revelatory documents, and following rule #1 of investigative reporting: Follow the money. When McKinsey Comes to Town is a a devastating portrait of a firm whose work has often made the world more unequal, more corrupt, and more dangerous.

In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze - remember when it seemed plausible that IBM's Watson could cure cancer? - to explain how businesses can put artificial intelligence to work now, in the real world.

Why do successful people get things done at the last minute? Why does poverty persist? Why do the lonely find it hard to make friends? These questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mindset produced by scarcity. Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for everyone struggling to manage with less than they need.

Why are certain people so incredibly great at what they do? Most of us think we know the answer - but we’re almost always wrong. That’s important, because if we’re wrong on this crucial question, then we have zero chance of getting significantly better at anything we care about. Happily, the real source of great performance is no longer a mystery. Bringing together extensive scientific research, best-selling author Geoff Colvin shows where we go wrong and what actually makes world-class performers so remarkable.

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

Becoming an effective IT manager presents a host of challenges - from anticipating emerging technology to managing relationships with vendors, employees, and other managers. A good IT manager must also be a strong business leader. This book invites you to accompany new CIO Jim Barton to better understand the role of IT in your organization. You'll see Jim struggle through a challenging first year, handling (and fumbling) situations that, although fictional, are based on true events.

Before cell phones that fit in the palm of your hand and slim laptops that fit snugly into briefcases, computers were like strange, alien vending machines. They had cryptic switches, punch cards, and pages of encoded output. But in 1975, a young engineering wizard named Steve Wozniak had an idea: What if you combined computer circuitry with a regular typewriter keyboard and a video screen?

A successful Wall Street trader turned Cambridge neuroscientist reveals the biology of boom and bust and how risk taking transforms our body chemistry, driving us to extremes of euphoria and risky behavior or stress and depression. The laws of financial boom and bust, it turns out, have more than a little to do with male hormones. In a series of groundbreaking experiments, Dr. John Coates identified a feedback loop between testosterone and success that dramatically lowers the fear of risk.

As a response to the increasing violence in our culture, the widening ideological divides, and the growing gap in economic well-being, there is greater awareness that a deeper sense of community is desperately needed. But even as we acknowledge the need to build community, the dominant on-the-ground practices about how to engage people, civically and organizationally, remain essentially unchanged. We still believe community is built with better messaging, more persuasion, and social events for people to get to know each other better. All of which is naïve.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

The successful CEO of the internationally renowned Peak Potentials - who has trained thousands of people to find new jobs, careers, and directions - reads his practical and inspirational guide for reinventing yourself whether you are out of work or want to change your professional trajectory.

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

“Leaders,” writes Henry Kissinger in this compelling book, “think and act at the intersection of two axes: the first, between the past and the future; the second, between the abiding values and aspirations of those they lead. They must balance what they know, which is necessarily drawn from the past, with what they intuit about the future, which is inherently conjectural and uncertain. It is this intuitive grasp of direction that enables leaders to set objectives and lay down a strategy.”

There are millions of self-help books that all promise the secret to obtaining a happy life - a successful career, lots of money, loving relationships, a defined and firm sense of morality; whatever could possibly define "happiness" for one person. But nothing is possibly more subjective than happiness. Everyone thinks of happiness as something different, but what they think may not actually be true.