Science Business

Les interactions sociales, le comportement sur le lieu de travail, la façon de manger, de boire, de faire du sport... Toutes ces actions découlent d'une habitude, d'automatismes, de gestes faits inconsciemment : c'est pour cela que la détermination et la volonté ne suffisent jamais à provoquer une transformation positive et durable. La professeure Wendy Wood s'appuie sur trois décennies de recherches inédites en neurosciences pour expliquer ces mécanismes et dévoiler la science fascinante de la formation des habitudes.

In a captivating memoir, an Egyptian American visionary and scientist provides an intimate view of her personal transformation as she follows her calling—to humanize our technology and how we connect with one another. LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD “A vivid...

If you are a business executive or manager, U.S. litigation is a part of your life. Whether your company is involved in litigation already, trying to avoid it, or trying to make decisions in the context of existing litigation trends, having a basic understanding of how the litigation process works is a must in today’s world. In Business Litigation Demystified, award-winning Quinn Emanuel trial lawyer Diane Cafferata walks U.S. and foreign corporate personnel through the U.S. litigation process.

Most people use ChatGPT to save time. The smart ones use it to buy their freedom. This isn’t another side hustle—it’s your blueprint to design a life where income flows automatically while you finally live on your terms. You’ve done everything right—worked hard, checked the boxes, followed the rules. But deep down, you know the system was never built to make you free. Meanwhile, people with half your talent are earning full-time income from AI. The difference isn’t luck—it’s leverage.

Are you an entrepreneur or business leader, feeling overwhelmed by AI assistants, chatbots, machine learning, Agentic AI and the surge of Large Language Models, but don’t know how to make them work for your business? What if you could have repetitive and time-consuming tasks managed by Artificial Intelligence—freeing you, your team and your business to focus on innovation, strategic thinking, and next-level customer experiences? Whether you’re a total beginner or already know some AI basics but haven’t explored AI agents deeply, this book will guide you.

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity...

Despite AI’s power to innovate daily life and revolutionize organizations, public trust in AI is low. For companies to take full advantage of AI, it is vital that they adopt and communicate a responsible approach in order to build consumer, employee and investor confidence. Governing the Machine provides business leaders with a practical and flexible framework for building comprehensive and robust AI governance. It empowers organizations to reap the benefits, while ensuring that AI is trustworthy, sustainable and a source of opportunity and profit rather than liability and harm.

You are about to learn the limitless power of Amazon Web Services (AWS) to decide whether it is the perfect cloud computing solution for your business! Efficient, high performing, and profitable companies around the world have realized that cloud computing is the secret to massive growth and efficiency in service delivery on a global scale especially because it (cloud computing) allows data access from anywhere in the world.

Born over 2,400 years ago, warrior, thinker, and leader Sun Tzu lived during a time of great internecine conflict in China. A classic of Chinese literature, Art of War reveals the strategies, tactics, and insights that lead to success. Mastery of warfare and the maintenance of power are the most important values in Sun's philosophy, without which there can be no peace or life.

No experience in farming? No problem! The Profitable Hobby Farm gives you all the tools you need to launch a thriving hobby-farm business. Based on the author's expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing, and money management in order to prosper. The Profitable Hobby Farm provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local-foods venture. A supplemental PDF is included with this audiobook.

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.

Have you ever felt that rumble beneath your feet – the unmistakable sense that the world is shifting, and you’re either going to ride the wave… or be swallowed by it? Starting an AI Agency is your blueprint for stepping boldly into the greatest business opportunity of our lifetime. Artificial Intelligence is not just transforming industries – It is rewriting the rules of what’s possible for everyday people. You do not need to be a programmer. You don’t need a technical background. You don’t need venture capital or a team of engineers.

"Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill." —Wall Street Journal A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze From...

No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances.

Why do the most successful companies so often become the most spectacular failures? Why did Kodak, which invented digital photography, go bankrupt? Why did Nokia, which dominated mobile phones, become irrelevant? Why did Blockbuster, which could have bought Netflix, collapse instead? The answer lies in a paradox at the heart of organizational life: what builds systems up also locks them in. The rules that ensure quality become barriers to innovation. The processes that guarantee efficiency become obstacles to flexibility. Success plants the seeds of failure.

Rigged financial markets and hopeless under-regulation on Wall Street are not new problems. In this book, Susanne Trimbath gives a sobering account of naked short-selling, the failure to settle, and her efforts over decades trying to get this fixed. This is a cautionary tale. What started as a regulatory failure turned into a regulatory crisis. Shareholder democracy is in shambles. The institutions that were established to correct a problem of trade settlement failures have instead exacerbated the problem. Global financial markets may not survive what comes next.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they...

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

J. G. Boswell was the biggest farmer in America. He built a secret empire while thumbing his nose at nature, politicians, labor unions, and every journalist who ever tried to lift the veil on the ultimate "factory in the fields". The King of California is the previously untold account of how a Georgia slave-owning family migrated to California in the early 1920s, drained one of America 's biggest lakes in an act of incredible hubris and carved out the richest cotton empire in the world.