Science Communication

What really drives success and failure? Can I trust you? It's the question that strikes at the heart of human existence. Whether we're talking about business partnerships, romantic relationships, child-parent bonds, or the brave new world of virtual interaction, trust, when correctly placed, is what makes our world spin and lives flourish. Renowned psychologist David DeSteno brings together the latest research from diverse fields, including psychology, economics, biology, and robotics, to create a compelling narrative about the forces that have shaped the human mind's propensities to trust.

Recent research suggests there are only six basic emotions. But if that makes you feel uneasy, suspicious, and maybe even a little bereft, The Book of Human Emotions is for you. In this unique book, you'll get to travel across the world and through time, learning how different cultures have articulated the human experience and picking up some fascinating new knowledge about yourself along the way.

What if you could transform your arguments from a source of stress into a catalyst for growth and understanding? We all encounter disagreements, but many of us struggle to navigate them constructively. We might get stuck in cycles of anger and resentment, or worse, avoid conflicts altogether, sacrificing our relationships and opportunities for growth. But what if you could master the art of arguing in a way that leaves everyone feeling heard, understood, and respected? This book offers a powerful framework for resolving conflicts based on reason and empathy.

This is the origin story of the airwaves - the foundational technology of the communications age - as told through the 40-year friendship of an entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend, Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio.

Great storytelling is making listeners care about your characters, the choices they make, and what happens to them. It's making your audience feel the tension and emotion of a situation right alongside your protagonist. And to tell a damn fine story, you need to understand why and how that caring happens. Using a mix of personal stories, pop fiction examples, and traditional storytelling terms, New York Times best-selling author Chuck Wendig will help you internalize the feel of powerful storytelling.

Why Men Don't Have a Clue and Women Always Need More Shoes takes a look at some of the issues that have confused men and women for centuries. Using new findings on the brain, studies of social changes, evolutionary biology, and psychology, the Peases teach you how to make the most of your relationships, or at least begin to understand where your partner is coming from.

Augmentez vos chances d’obtenir un "oui" ! Nous voulons tous entendre davantage de « oui » dans notre vie quotidienne. Ce mot nous connecte aux autres et nous ouvre des portes. C'est un feu vert pour accéder au succès et au bonheur. Pourtant, il n'est pas facile à obtenir des autres. Du moins pour ceux qui ignorent certains aspects du processus de persuasion. Cet ouvrage comporte 21 chapitres courts et pratiques. Chacun expose une méthode pour augmenter les chances que votre interlocuteur accepte votre demande.

Why Men Don't Have a Clue and Women Always Need More Shoes takes a look at some of the issues that have confused men and women for centuries. Using new findings on the brain, studies of social changes, evolutionary biology, and psychology, the Peases teach you how to make the most of your relationships, or at least begin to understand where your partner is coming from.

Info We Trust celebrates data storytelling, as explained by one of the field's most talented creators. Both engineer and artist, R. J. Andrews draws on disciplines from across the human experience to show how to create new ways of seeing the world. And most importantly, to build powerful data-driven information that is worthy of trust.

1. Are you in a leadership position at work? 2. Do you frequently communicate big ideas to your team? 3. Do you find yourself wondering if your message is being received the way it was intended? 4. Are you looking for a way to deepen your impact as a leader and a speaker? If the answer to any of these questions is YES, then this book can you be trusty sidekick helping use humor to deliver messages and plant seeds of change in your organization. Humor Science takes an engineering approach to the art of being engaging.

Le mensonge est important. Nous nous mentons à nous-même et aux autres. Mais qu'est-ce qui nous pousse à dissimuler ou arranger la vérité à notre avantage ? Nous sommes imparfaits, pas aussi bons que nous le souhaiterions ou que nous le prétendons. L'intégration sociale nous oblige également à mentir car la vérité est source de problèmes et de conflits. Pour survivre et réussir, nous faisons semblant, avec les meilleures intentions. Mais attention! Le mensonge est bien trompeur. Quelles sont derrière les apparences, les diverses causes et formes du mensonge ?

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Apply systems thinking in your problem solving, decision making, and strategic planning without the need to become a technical professional. Think in Systems is a concise information manual offering high-level problem-solving methods for personal and global issues. The guide presents the main features of systems thinking in an understandable and everyday manner, helping you to develop this skill top analysts and world leaders use.

As biologist Jeremy Griffith explains in THE Interview (which psychiatrist Professor Harry Prosen described as “the most important interview of all time”), while we humans lacked the explanation for our two-million-year corrupted human condition, we had no choice but to deny that our distant ape ancestors lived in a state of cooperative and loving innocence. But with the good reason for our corrupted condition now finally found, our species’ original state of innocence can at last be admitted.

In the everyday but unspoken give-and-take of human relationships, the “silent language” plays a vitally important role. Here, a leading American anthropologist has analyzed the many ways in which people “talk” to one another without the use of words. The pecking order in a chicken yard, the fierce competition in a school playground, every unwitting gesture and action—this is the vocabulary of the “silent language.” According to Dr. Hall, the concepts of space and time are tools with which all human beings may transmit messages.

Una de las habilidades más necesarias que todos debieran desarrollar es la de influir en los demás. Ya sea que trates de cerrar un negocio, una venta millonaria o simplemente intentes alentar a tus hijos o a un amigo a ser mejores, lo cierto es que si careces de la capacidad de influir no podrás convencer a nadie, ni siquiera a ti mismo. Si aprendes a transmitir tus ideas de la manera adecuada, descubrirá ante ti el tesoro de la conciencia a la que podrás ayudar y motivar para lograr tus mayores sueños.

Three powerful African-American female executives celebrate their gender and heritage as they share their secrets for success in this effective guide for businesswomen. Ways to communicate thoughtfully, trust yourself, and exude self-esteem are just a few tactics the authors discuss for those who want to enter the workforce as confident leaders.

In Death by Dogma, Griffith explains that the Left's dogmatic insistence that everyone behave in a cooperative and loving way makes its advocates feel good, but it oppresses and stifles the freedom of expression needed to find knowledge, ultimately self-knowledge, the redeeming understanding of the human condition that actually brings about a cooperative and loving world. Dogma is not the cure; it's the poison, because it blocks the search for the rehabilitating understanding of ourselves that's needed to actually save the world.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.

In this disquieting cyber thriller, Joseph Menn takes readers into the murky hacker underground, traveling the globe from San Francisco to Costa Rica and London to Russia. His guides are California surfer and computer whiz Barrett Lyon and a fearless British high-tech agent. Through these heroes, Menn shows the evolution of cyber-crime from small-time thieving to sophisticated, organized gangs, who began by attacking corporate websites but increasingly steal financial data from consumers.