Science Research

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior.

While on a research trip in Peru, science journalist Alice Robb became hooked on lucid dreaming - the uncanny phenomenon in which a sleeping person can realize that they're dreaming and even control the dreamed experience. Finding these forays both puzzling and exhilarating, Robb dug deeper into the science of dreams at an extremely opportune moment: just as researchers began to understand why dreams exist. They aren't just random events; they have clear purposes. They help us learn and even overcome psychic trauma.

In this thought-provoking and highly listenable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising.

Perhaps you have tried dieting in the past, only to be disheartened and demotivated by the limited choice of foods you are allowed to eat. Or maybe you have struggled to see much success with dieting, either through it not working at all or only working for a short period of time. What if I were to tell you that there is a type of dieting that is scientifically proven and provides many mental and physical benefits?

Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.

This seminal work of nonfiction recounts the new, journalistic mass movement of today. Compiled from more than a decade of investigative reporting, coupled with a vast reference of philosophical research, American Muckraker is the definitive guide of truth-telling in the video age.

New York Times best-selling author Richard Miniter is an award-winning investigative journalist whose insights have shed light on many of today¹s most vital issues. With Disinformation he takes the popular media to task for the myths they spread about the War on Terror. Miniter has spoken to high-profile sources, sifted through countless information, and traveled the globe to learn that 22 of the most common beliefs about the War on Terror are nothing more than urban legends.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

“What happened to the America I thought I knew?” Brokaw writes. “Have we simply wandered off course, but only temporarily? Or have we allowed ourselves to be so divided that we’re easy prey for hijackers who could steer us onto a path to a crash landing? ... I do have some thoughts, original and inspired by others, for our journey into the heart of a new century.”

This audiobook will show that the fundamentals, structure, formations, grammar, and syntax are exactly the same in music and in the Egyptian alphabetical language. The audiobook will show the musical/tonal/tonic Egyptian alphabets - being derived from the three primary tonal sounds/vowels; the fundamentals of generative phonology; and the nature of the four-sound variation of each letter and its exact equivalence in musical notes.

We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.

When award-winning journalist Nick Davies decided to break Fleet Street's unwritten rule by investigating his own colleagues, he found that the business of reporting the truth had been slowly subverted by the mass production of ignorance.

The concepts in Neurology of Suggestion series are key to human transformation. These concepts start with traditional direct hypnosis methods and indirect suggestion hypnotherapy then incorporates recent findings in mind/body health, modern neuroscience, artificial intelligence, and a touch of Tibetan Buddhism. Our goal was to find a comprehensive transformation technology that is logical, science-based, but easy to master quickly.

The great pyramids of Giza have intrigued humanity for thousands of years. Questions about the construction and the purpose of these majestic monuments have existed since the middle period of ancient Egyptian civilization; in the sixth century B.C., Herodotus was the first of generations of explorers to travel to Egypt in an attempt to unlock their secrets. Recent cutting-edge research has uncovered information, unimaginable to previous generations, about how and why they were built.

Published in time for the fiftieth anniversary of the Stonewall uprising on June 28, 1969, Indecent Advances investigates how queer men navigated a society that criminalized them and displayed little compassion for the violence they endured. Polchin shows, with masterful insight, how this discrimination was ultimately transformed by activists to help shape the burgeoning gay rights movement in the years leading up to Stonewall.

Cette édition traduite en français explique le principe divin féminin comme source de la création à la fois physique et métaphysique, la double nature féminine d’Isis avec Nephtys, la relation (et l’une-ité) des principes féminin et masculin, la numérologie d’Isis et d’Osiris, le rôle d’Isis en tant que Mère Vierge, l’explication d’une vingtaine de divinités féminines en tant que manifestations des attributs féminins, le rôle du culte d’Isis à travers le monde, l’allégorie d’Isis, Osiris et Horus, et bien plus encore.

Research is anchored by assumptions. How do we complete research—and why? This book—The Three Monkeys of Research—explores epistemology, ontology and methodology. Tara Brabazon explores how ideas become knowledge, and how arguments are verified, believed and disseminated to scholars, stakeholders and citizens.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off.

Frankie finds that the bonobos she's studying are as complex as the humans she's working alongside. Their personalities are strong and distinct, and reigning over it all is Mama, the commanding, matriarchal leader of the group. Frankie comes to know the bonobos and to further develop her groundbreaking theory with the help of her research partner, a man with a complicated past and perhaps a place in her future. And then something changes everything, and the lines that divide them - between subject and scientist, between colleague and companion - begin to blur.