Science Research

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

Condensing the most important topics in all of clinical research in an easy-to-understand presentation. The 20 percent of what you need to know in order to be 80 percent proficient! The authors who have operated various levels of businesses in the clinical research industry since 2005 believe that more practical information pertaining to clinical research needs to be accessible to individuals who are new to the industry or are curious about entering the rewarding world of clinical trials.

"As a sex writer, Jesse Bering is fearless—and peerless." —Dan Savage "You are a sexual deviant. A pervert, through and through." We may not want to admit it, but as the award-winning columnist and psychologist Jesse Bering reveals in Perv, there is a spectrum of perversion along which we...

The one real difference between the American press and the Soviet state newspaper Pravda was that the Russian people knew they were being lied to. To expose the lies our media tell us today, controversial journalist James O'Keefe created Project Veritas, an independent news organization whose reporters go where traditional journalists dare not. Their investigative work - equal parts James Bond, Mike Wallace, and Saul Alinsky - has had a consistent and powerful impact on its targets.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

This eye-opening book offers a "clear and captivating" (Dr. Kris Verburgh​)scientific deep dive into how plants and animals have already unlocked the secrets to immortality–and the lessons they hold for us all. Recent advances in medicine and technology have expanded our understanding of...

While grieving her husband's murder, a young Colorado veterinarian meets a troubled FBI agent and begins to uncover the world's most sinister secrets in this thriller from James Patterson. Frannie O'Neill is a young and talented veterinarian living in Colorado. Plagued by the mysterious murder...

We constantly encounter complex problems at home, in our places of work, and in society at large. Even if we had all the time and money in the world, sometimes no good solution can be found. So, what should we do, especially when we can’t wait? The answer: a workaround. For ages, global...

Life in Space explores the many aspects and outcomes of NASAs research in life sciences, a little-understood endeavor that has often been overlooked in histories of the space agency. Maura Mackowski details NASAs work in this field from spectacular promises made during the Reagan era to the major new directions set by George W. Bush's Vision for Space Exploration.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Fishers of Men is the true account of secret operations in Northern Ireland carried out by the British Army's most clandestine unit. It tells the unique story, through Rob Lewis' own extraordinary experiences, of an essential instrument in the fight against terrorism, that of covert intelligence gathering. The men and women who work in this field are a special breed who undertake hazardous risks with unflinching tenacity and professionalism - the price of negligence is high and the need for secrecy must be preserved even at the expense of personal relationships.

As anchor for the BBC's key political news programme, Newsnight, Emily Maitlis has interviewed some of the most powerful and controversial figures on the political scene. She plans each interview meticulously, knowing what she wants to ask and where she wants it to go, but as one of the most experienced journalists in her field she knows that no interview will ever go to plan....

Reunited with his brother and his old crew, Pax finally has a home base, the lost headquarters of the ancient light mages. But it’s a shattered relic, barely functioning after generations of neglect. While he and his crew work to restore its power and uncover its secrets, the rebellion’s leaders make one thing painfully clear: they see Pax as a tool, not a leader. His magic is valuable, but his voice is unwelcome.

In this updated edition, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the listener on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer's actions and how they influence an interview.

Pax, the audacious street rat turned mage, leads his eclectic crew into the heart of the Northern Purge—a wilderness expedition teeming with monsters and political adversaries. They develop their forbidden elemental powers in a race to gain power before their adversaries can destroy them. A frantic search unearths the ancient light mage headquarters, a trove full of treasures and fraught with dangers.

AI-Powered Customer Experience, The Future of Call Center Excellence. Future belongs to organizations that understand how to measure what matters: customer lifetime value, emotional satisfaction, effort reduction, and the seamless orchestration of human and artificial intelligence working together. Thirty years ago, when I first stepped into a call center, success was measured by how many calls an agent could handle per hour. The faster you moved customers along, the better your numbers looked.

Around the World in Seventy-Two Days, the 1890 book by Nellie Bly, chronicles her sensational 72-day trip around the world for the tabloid newspaper, New York World. On November 14, 1889, she boarded the steamer Augusta Victoria on her journey of 23,899 miles with the goal of finishing in 75 days. Her journey took her through England, France, Italy, the Suez Canal, Sri Lanka, Singapore, Hong Kong and Japan to San Francisco where she boarded a private chartered train which brought her to New York on January 25, 1890, 72 days and six hours after leaving.

New York Times best-selling author Richard Miniter is an award-winning investigative journalist whose insights have shed light on many of today¹s most vital issues. With Disinformation he takes the popular media to task for the myths they spread about the War on Terror. Miniter has spoken to high-profile sources, sifted through countless information, and traveled the globe to learn that 22 of the most common beliefs about the War on Terror are nothing more than urban legends.