Science Research

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Pax and his friends are trapped in a deadly game, posing as empire loyalists in a double life secretly supporting the rebellion. Under the scrutiny of the empire’s elite, they collect crucial intel and perfect their formidable taming magic. But their deception is a precarious tightrope walk. When their cover is blown, Pax and his crew must escape with their crucial magic to the rebel headquarters.

Learn How You Can Start Making Money By Publishing Books Today. Even if you're a complete novice, even if you're not a tech guru, and yes, even if you're an 80-year-old grandma. This book is your easy guide to learn how to write better and faster than ever by harnessing the power of ChatGPT.

An audacious street rat, Pax scrambles to develop powerful and forbidden magic before his enemies can capture and ruin him. A monstrous beast, capable of shattering the city's defenses, is coming. Panic ensues, and the capital mobilizes for war, pushing Pax's strategic abilities to their limits. With time running out, the corrupt ruling families of the Astan Empire will stop at nothing to track down and extinguish any hint of rebellion. Pax races to strengthen his crew and navigate new alliances as the stakes skyrocket.

Pax, the audacious street rat turned mage, leads his eclectic crew into the heart of the Northern Purge—a wilderness expedition teeming with monsters and political adversaries. They develop their forbidden elemental powers in a race to gain power before their adversaries can destroy them. A frantic search unearths the ancient light mage headquarters, a trove full of treasures and fraught with dangers.

Ernest Hemingway, Zadie Smith, Joan Didion, Franz Kafka, David Foster Wallace, and more. In Process, acclaimed journalist Sarah Stodola examines the creative methods of literature's most transformative figures. Each chapter contains a mini biography of one of the world's most lauded authors, focused solely on his or her writing process.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.

Ancient cultures around the world spoke of a vast cycle of time with alternating dark and golden ages; Plato called it the Great Year. Most of us were taught in school that the dark ages were real but the golden age was just a universal myth. But new scientific evidence suggest this cycle of high and low ages may have some basis in fact. Now that the astronomical community has discovered that something massive is tugging on our solar system the stage is set for discovering the motion that moves us from high ages of enlightenment to low ages of darkness.

READ BY THE AUTHOR A powerful methodology to help you switch on your body’s innate ability to sleep well and how to build extraordinary energy. Sleep problems aren’t created when you put your head on the pillow. Everything you do during the day – every thought, every behaviour, every...

Everything you ever need to know about making it as a scientist. Despite your graduate education, brainpower, and technical prowess, your career in scientific research is far from assured. Permanent positions are scarce, science survival is rarely part of formal graduate training, and a good...

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.

We constantly encounter complex problems at home, in our places of work, and in society at large. Even if we had all the time and money in the world, sometimes no good solution can be found. So, what should we do, especially when we can’t wait? The answer: a workaround. For ages, global...

Compulsive Body Spaces presents a spatial understanding of compulsion. Providing a compelling account of the lives of 15 people with Tourette syndrome, it demystifies the seemingly irrational, purposeless and meaningless character of this behaviour. It demonstrates how attending to the spatial circumstances under which compulsive acts, like touching, ordering, and aligning objects take place, can produce valuable new insights to complement neuroscientific, psychiatric and psychological knowledge.

Engaging users is essential to every area of online business... Discover everything you need to know to make sure that happens. Are you considering a career in UX design? Or maybe you collaborate with UX designers and don’t fully understand what it is they do…It’s a field that flummoxes many people because it’s such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.

Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.

这是人类有史以来对宇宙“最长线路”最直观有趣的一次旅行，“零距离”探秘烈焰下的太阳；登录月球会会“当地人”；到色彩斑斓的土星中来一次真正的“腾云驾雾”……這是人類有史以來對宇宙「最長線路」最直觀有趣的一次旅行，「零距離」探秘烈焰下的太陽；登錄月球會會「當地人」；到色彩斑斕的土星中來一次真正的「騰雲駕霧」……

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Meet Thomas Rosanoff: med student and researcher. Meet his subjects: three homeless men who believe they are God. Ever since his girlfriend ended things, Thomas’s life has been on a downward spiral. A gifted medical student, he has spent his entire adulthood struggling to escape the legacy of...

Blinded at age three, Mike May defied expectations by breaking world records in downhill speed skiing, joining the CIA, and becoming a successful inventor, entrepreneur, and family man. He had never yearned for vision. Then, in 1999, a chance encounter brought startling news: a revolutionary...