Science Research

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

AI-Powered Customer Experience, The Future of Call Center Excellence. Future belongs to organizations that understand how to measure what matters: customer lifetime value, emotional satisfaction, effort reduction, and the seamless orchestration of human and artificial intelligence working together. Thirty years ago, when I first stepped into a call center, success was measured by how many calls an agent could handle per hour. The faster you moved customers along, the better your numbers looked.

From baseball to biology, an award-winning journalist highlights the power of team chemistry in this "terrific" data-driven investigation of human relationships (Billie Jean King). Does team chemistry actually exist? Is there scientific or mathematical proof? Is team chemistry as real and...

Are you ready to unlock the power of artificial intelligence and revolutionize your writing process? Whether you're a blogger, author, marketer, or entrepreneur, AI Writing Secrets provides the ultimate roadmap to harnessing AI for faster, smarter, and more engaging content creation.

On May 7, 1945, journalist Edward Kennedy bypassed military censorship to be the first to break the news of the Nazi surrender executed in Reims, France. While, at the behest of Soviet leaders, Allied authorities prohibited release of the story, Kennedy stuck to his journalistic principles and refused to manage information he believed the world had a right to know. No action by an American correspondent during the war proved more controversial.

In this book, Dr. Mark Young takes you through the complexities of neuroscience and consumer response to demonstrate how they are applied in common scenarios with real examples from the advertising world. HYPNO-TI$ING is a blend of hypnosis and advertising that explains how you can improve the outcomes of your advertising campaigns and change the playing field to your advantage.

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

Gary Webb had an inborn journalistic tendency to track down corruption and expose it. For over thirty-four years, he wrote stories about corruption from county, state, and federal levels. He had an almost magnetic effect to these kinds of stories, and it was almost as if the stories found him. It was his gift, and, ultimately, it was his downfall.

Dr. Tim Groseclose, a professor of political science and economics at UCLA, has spent years constructing precise quantitative measures of the slant of media outlets. He does this by measuring the political content of news, as a way to measure the PQ, or political quotient, of voters and politicians.

Recounts the story of America’s last great newspaper war between the New York Daily News and the New York Post, as both papers’ long rivalry turned existential amid the rise of digital news. The story is told through the eyes of the reporters, or “runners”, and photographers who fought the war on the ground in cities across America.

In March of 1827 the nation's first black newspaper appeared in New York City - to counter attacks on blacks by the city's other papers. From this signal event, The African American Newspaper traces the evolution of the black newspaper - and its ultimate decline - for more than 160 years until the end of the 20th century.

In an era when numerous modern media outlets rail about the guilt of their political enemies for speaking untruths, Postgate proves that the media can often credibly be viewed as the party actually guilty of deception. Americans today mistrust the major media more than ever. Postgate will prove that this distrust is richly deserved.

The opening decades of the 20th century witnessed a profound transformation in the history of modern sound media, with workers in US film, radio, and record industries developing pioneering production methods and performance styles. Focusing on broadcasting's initial expansion during the 1920s, Making Radio explores the forms of creative labor pursued for the medium in the period prior to the better-known network era, assessing their role in shaping radio's identity and identifying affinities with parallel practices pursued for conversion-era film and phonography.

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender.

Peter Jukes, an award-winning TV crime writer, starts at the beginning: October 2013 and the Old Bailey is gearing up for an eight-month courtroom clash. It's a showdown that will pit tabloid newspaper executives in Rupert Murdoch's News International against the British state. The journalists are accused of phone hacking, corrupting public officials, and conspiracy to pervert the course of justice. After years of cover up involving News International, the Metropolitan Police, and the government, the judge tells the jury, "British justice is on trial."

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

Most Americans consider a free press essential to democratic society - either as an independent watchdog against governmental abuse of power or as a wide-open marketplace of ideas. But few understand that far-reaching public policies have shaped the news citizens receive. In an age when mass communication ranges from independent cable channels to the Internet, it is essential to assess these policies and their effects if we want the media to continue fulfilling their role.

Sonnets & Sunspots tells the story of one of the most beloved popular science series of all time and the charismatic educator who became an icon to several generations of students. The audiobook is also a fascinating history of popular science programming in television and film, from its primitive beginnings to the 21st century. Along the way there are entertaining behind-the-scenes stories of each production and the personalities that were involved with them.

Survival Planning - How To Survive Without Money is an intriguing book that takes the listener on adventure of readjusting their mindset to surviving in today's economic downturn without the need for money. The bullet points of what it discusses are as follows: survival in general, how to survive without money, no money how to survive, surviving without money, live without cash, prepared survival, and survival money.

The idea that journalism should be independent is foundational to its contemporary understandings and its role in democracy. But from what, exactly, should journalism be independent? This book traces the genealogy of the idea of journalistic autonomy, from the press freedom debates of the 17th century up to the digital, networked world of the 21st. Using an eclectic and thought-provoking theoretical framework, the authors analyze the deeper meanings and uses of the terms independence and autonomy in journalism.