Small Business Development

KISS did not become one of the most successful rock bands in history by accident. Long before they first took the stage, Gene Simmons and Paul Stanley had a clear-cut operating plan for their business. Over the past forty years, KISS has sold over 100 million CDs and DVDs worldwide and manages over 3,000 licensed merchandise items. In addition to KISS, Simmons’ lucrative ventures include two hit reality shows, a professional sports team, a restaurant chain, and a record company.

En un impresionante alarde de síntesis, Francisco Alcaide ha reunido en este tercer volumen cuatrocientas reflexiones cuidadosamente seleccionadas de reconocidas personalidades de ámbitos y disciplinas diferentes a los de los dos anteriores, analizadas por el mismo autor con profundidad y rigor para darles sentido y coherencia. Reflexiones que nos inspirarán y nos empujarán a luchar por nuestros objetivos y retos. Porque, al fin y al cabo, el éxito no es otra cosa que aprendizaje.

Master the art of public speaking with a mind- and content-based approach to success.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

The key to achieving what you set out for - in business and in life - doesn't lie in perfectly executed strategy. The greatest tool you have is your own mindset - it determines your ability to adapt and persevere. While most aspiring entrepreneurs think the next business strategy will manifest the life they desire, successful entrepreneurs know it's the emotional and mental "shifts" that will bring you closer to your goals. No one is better equipped to explore these shifts than Ajit Nawalkha, cofounder of Mindvalley and one of the world's leading entrepreneurs and business coaches.

It's a jungle out there. There is no end to the obstacles, challenges, mountains, and unexpected issues, even self-defeating thoughts, that get in the way of being the best you can be and achieving your goals and dreams. So here it is: a powerful system to enable you to make good decisions, prevent problems, and plan for the future with speed, effectiveness, and accuracy every time! The greatest coaches and leaders today and throughout history have mastered these skills. And now, so can you.

Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats.

In this entrepreneurial age, it's very tempting to leave your job to start your own business. Before you do, learn all you can from the best. World renowned best-selling author and business consultant Brian Tracy tells you about one of today's most needed skill sets, entrepreneurship, covering these important topics: myths of entrepreneurship, the best business choice for you, financing the business, shifting from employee mindset to entrepreneurial mindset, creating a realistic business plan, hiring the best and managing for success, and fueling your business growth.

Following his near-death experience, one simple shift in awareness tripled David Neagle's wages - his annual income then became his monthly income.... The Millions Within documents David's journey from high-school dropout to multi-millionaire entrepreneur. And, while David's rise to financial freedom began as a dockworker, his dedication to learning and applying the universal laws were at work behind his unlikely success.

An indispensable guide to building a start-up and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and start-up champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product.

Every business leader and entrepreneur should strive for success as well as deep fulfillment and happiness. Few, however, if they are being honest, actually achieve their goals. This causes great disappointment and disillusionment. Many decide they must make a choice between these seemingly opposing states. Is it even possible to be spiritual, incredibly happy and fulfilled and wealthy - all at the same time?

In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.

Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.

This book is your ultimate guide in starting a successful contracting business. Kim Hopkins shares the things he wishes he had known when he was just starting up his business. With decades of experience in the industry, Kim provides the most essential knowledge that can help you from marketing, leadership, management, and financial success in the contracting industry!

An inspiring personal story of redemption, second chances, and the transformative power within us all, from the founder and CEO of the nonprofit charity: water. In the tradition of such best-selling books as Shoe Dog and Mountains Beyond Mountains, Thirst is a riveting account of how to build a better charity, a better business, a better life - and a gritty tale that proves it’s never too late to make a change.

While Erik Z. Severinghaus has been to the top of the physical world (literally climbing Everest) and the business world (exiting companies for hundreds of millions of dollars), what has defined his journey is not the successes...but rather, the hard times of loneliness and self-doubt that nearly cost him his accomplishments and his life. This guidebook passes along the lessons needed in those dark times, with the hope that it will help every entrepreneur who is going through this struggle understand their journey and build the mental resiliency to succeed.

Do you have a problem that you can’t see your way around, no matter how hard you try? You may be looking for the answer outside when the obstacles lie within. We’re all biased. You may have read the above and already your mind is raising its defenses. No...not me. I haven’t got a biased bone in my body. The fact is: You do. So does everyone around you. Cognitive Biases in a Nutshell will help you to identify and correct the cognitive biases you fall prey to in your everyday life.

The 3rd Paradigm provides a framework for businesses and individuals alike to innovate breakthrough solutions through a process of Co-Creation. Backed by original research involving more than 4,000 business professionals, the authors present the three paradigms of business, the five types of Co-Creation, and a four part step-by-step model that allows you to make the radical shift toward the 3rd Paradigm of Co-Creation—where all stakeholders play a meaningful part in greater success.

Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery.

Finally! Develop good habits that stick! Do you find yourself trying to adopt good habits only to abandon them down the road? Are you frustrated because you seem unable to develop them in the first place? If so, there's a simple solution: starting small. This effective, time-tested method is described in detail in Small Habits Revolution: 10 Steps to Transforming Your Life Through the Power of Mini Habits!