Small Business Development

Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento.

How to Start an App Development Business is an indispensable guide for anyone looking to launch a successful app development company. From idea conception to app launch, and from securing clients to scaling operations, this book equips you with the essential knowledge and strategies to succeed in the competitive world of app development.

Is your business struggling to meet its growth plans? When your marketing and sales departments have different goals and strategies your company’s revenue growth suffers. Being a specialist in the business development space for years, we’ve seen this disconnect between sales and marketing first-hand. Too often, sales and marketing fail to work together which results in you losing time, money and new clients.

Designed to Thrive: A Pathway to Building Resilient Systems is a compelling guide for leaders, entrepreneurs, and change-makers looking to future-proof their organizations in an era defined by complexity and disruption. Blending decades of hands-on experience in public sector governance, manufacturing, and consulting, Dr. Alison Foster explores the essential principles of systems and systems thinking, and their practical applications in the real world.

Finally! Develop good habits that stick! Do you find yourself trying to adopt good habits only to abandon them down the road? Are you frustrated because you seem unable to develop them in the first place? If so, there's a simple solution: starting small. This effective, time-tested method is described in detail in Small Habits Revolution: 10 Steps to Transforming Your Life Through the Power of Mini Habits!

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

If you've always wanted to develop a magnetic personality by mastering the art of small talk but feel intimidated and uncomfortable in social situations, then keep reading...A study published in the Journal of Social Psychology and Personality Science has linked small talk with improved brain power and overall life satisfaction. Which means you can learn to break the ice, energize your brain cells and greatly improve your quality of life. You can do this all without having to pretend to be someone you’re not.

Business conferences and other networking events often require a significant investment of your time and money, but are you getting the maximum benefit in return? Anyone can benefit from better networking skills, and Conference Crushing provides you with 17 highly effective skills you can put to work for building better relationships and growing a wider, stronger network.

Struggling with profitability? Suffering from margin erosion? Dealing with frustrated teammates stuck on low-value tasks? Join fellow founders and CEOs who are revolutionizing their businesses with a different approach. Outsource to Profits is your prescriptive guide to boosting profitability by harnessing offshore talent, giving you more options for your business.

By laying a solid foundation on your way to becoming an entrepreneur, you will ensure that you have the required skills and that the rest of your journey is filled with purpose, determination, and self-confidence. Most start-ups fail within the first three years of being launched because of situations that an entrepreneur failed to prepare for. However, entrepreneurial success has been studied as a science and is available for you to put into action. The ideas are so concisely and simply presented here that even a child can pursue them.

On the first day of high school, Kristina Ellis' mom - a single, working mother who lost her husband to cancer - informed her that she could not financially support her after graduation. Kristina would need to find her own way to pay for college. As an average student with less-than-impressive test scores, Kristina realized she would have to sell herself to scholarship committees if she wanted to stand out. That's when she devised the plan that led to her receiving over $500,000 in scholarships.

Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.

Faced with uncontrollable circumstances, from a change in market demand to a global pandemic, being self-employed can sometimes feel less like you're running the show, and more like the show is running you. But it doesn't need to be that way. Small business consultant, entrepreneur coach, and acclaimed portrait photographer Jeffrey Shaw - TEDx speaker and host of the popular The Self-Employed Life podcast - offers the essential manual on everything you need to be successful as a self-employed business owner.

Have you ever dreamed of owning your own company but don't know where or how to begin? Do you want to be in charge of your future and set the rules? Well there are no shortcuts and easy money, but having a clear cut way to get there makes all the difference. This program was designed with that in mind. We give you the knowledge and tools it takes to start your own business and turn your dreams into reality. This course is results driven, packed with actionable plans, and you set the pace.

Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

Wish you knew how to walk up to anyone and break the ice effortlessly? Do you hope to avoid awkward silences and make an instant impression? You'll get more than that in this book: not only what, when, and how to say it, but the exact roots of why from human psychology and interaction.

You’ve got the idea. You crave freedom, flexibility, and fulfillment. But then reality hits - legal forms, business plans, taxes, operations. Where do you even start? Most businesses don’t fail because the idea is bad, but because the execution is flawed. Entrepreneurs get stuck in confusion, skip key steps, or burn out trying to do everything alone.

On average, one out of three new businesses fail in the first year. This book is here to help you grow a successful business and to enjoy every minute of it. In this book, Nicole Bayliss guides you to create your Spiritual Business Plan, and shares with you the essential elements.

Présentation du cours: "La créativité est contagieuse, faites-la tourner", disait Einstein qui à force de s'imaginer voyageant sur un photon a découvert la relativité. Certes, passer du "pourquoi ?" au "pourquoi pas ?" procure suffisamment de jubilation pour que chacun contamine son entourage sans inutiles scrupules. Mais cela n'est rien encore. Philippe Verhaeghe nous gratifie aussi du "comment ?". La créativité est d'abord affaire de méthode. La créativité est ensuite le ressort de l'innovation.