Small Business Development

Beyond Order Makers is your blueprint to proactive selling. Instead of reacting to whatever comes your way, you’ll learn how to build a brand and outreach strategy that draws your ideal client—on purpose. Whether you’re an entrepreneur, small business owner, or seasoned salesperson, this book walks you through how to sell smarter by aligning your brand, messaging, and marketing with your goals.

Do you ever feel intimidated or out of place in social situations? Do you want to learn how to master the fine art of small talk? Do you want to develop a magnetic personality? If you answered yes to any of these questions, then this book was designed for you.

We've combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant concepts driving business today. Discover new ideas and sample the latest thinking of our vast array of management experts. Revisit these topics now to make sure your organization is incorporating the best, most up-to-date practices, or keep this book as a reference so you can turn to these memorable pieces when you need them the most.

How did she turn a side hustle into a game-changing business, and at the same time, achieve happiness and fulfillment in her life? For Charlotte, it all came down to one thing - jeong. One of the most important Korean cultural concepts, jeong is a deep and meaningful connection that can be felt between people, places, and things. It goes deeper than love and friendship, and grows stronger with time. In South Korea, jeong encourages generosity, empathy, and the cultivation of lasting bonds.

Todos os anos, desde 1978, Warren Buffett escreve aos acionistas de seu conglomerado, a Berkshire Hathaway, apresentando um relato do período que passou. Suas cartas expõem com clareza e concisão a filosofia e a estratégia com que Buffett conduz sua holding, avaliada em mais de 600 bilhões de dólares. Este livro traz uma cuidadosa seleção de trechos de cartas feita por Lawrence Cunningham, professor da Universidade George Washington e profundo conhecedor da obra de Buffett.

Do you lack confidence or self-belief? Join the club. Millions of otherwise smart people lack the confidence to achieve their full potential - at work, in their careers and even in their personal pursuits. Yet confidence isn't something that can be conjured from motivational exercises or via quick-fix techniques. Confidence is something you must build for yourself. It takes planning and action, deciding where you want to gain confidence and how it must be won. It will require courage, optimism, and resilience.

Embracing ESG—environmental, social, and governance goals—isn't just the right thing to do. It's good business. Companies that don't address their material long-term risks may save a few dollars today, but they're putting themselves, their stakeholders, and their investors in jeopardy. ESG: The Insights You Need from Harvard Business Review will help you move past the noise and political debates to execute an ESG strategy that best fits your business.

What if the life you dream about isn’t as far away as you think? What if the power to change everything — your income, your purpose, your future — has been inside you all along? In this bold, no-excuses guide, entrepreneur Kaelriyn Jackson shows you exactly how to turn your imagination into income and passion into profit, no matter where you’re starting from.

Une start-up, c'est avant tout une PME qui grandit vite, très vite. Cette hyper-croissance repose sur des femmes et des hommes qui partagent un rêve commun, celui de devenir meilleurs ensemble et de faire rayonner la tech française à l'international. Une intelligence collective au service d'un but commun.

This book is for you if: You're everyone's go-to but nobody's first choice for promotion. You've Googled salary negotiation scripts at 2 am but chickened out by morning. You discount your work so you don't seem "difficult." You say yes when your gut screams no.

"She" is an entrepreneur who pursued her goals, designed her life, and loved every inch of it. She wasn’t worried about what “they” were doing or how they defined success. She didn’t listen to what they had to say, because she wasn’t doing it for “them”. She set her own standards and priorities. She pursued her goals and lived life to its fullest potential. She kept her head in the clouds and her feet on the ground. She stayed focused on the joie de vivre, celebrating the joy of life with each and every tiny victory.

Win at both! On a tandem bicycle, two riders with different strengths can ride together and cover a lot of ground efficiently—if they have the same destination in mind and communicate effectively. Sounds a lot like marriage, doesn’t it? If you are an entrepreneur who has experienced the frustration of trying to balance your work life with your marriage life, only to fall behind in both areas, you’re far from alone. You can achieve greater balance simply by taking action together, in tandem, as outlined in this book.

In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors that determine a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing asking price and sales volume. It’s not black magic, it’s human psychology.

Have you been struggling with setting boundaries? Do you know how to be assertive in business? You may be lacking confidence, and this guide is for you. This audiobook offers strategies that will help you become a better version of yourself. It is time to shine and show your worth. The root of confidence and support starts with you, and this audiobook will show you how to access it. From this collection, you will learn how to be assertive, and make your point across, become a better speaker, and much more.

A leadership and learning expert shows you how to change your behavior, develop soft skills, and achieve personal and professional growth through a series of small experiments she calls “Flexing.” A personnel shift at your organization puts you into a leadership role you don't feel prepared...

Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento.

A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk.

Are you struggling to grow your online presence as a writer, coach, or speaker? Do you want to attract more leads and boost your sales? Look no further! "Build Your Audience" is your ultimate guide to mastering the art of audience growth in just 60 days. In this fourth installment of the Your Message Matters Series, you'll discover proven strategies to build a loyal following and establish your brand online. Whether you're just starting or looking to scale, this book offers actionable insights tailored to your needs.

Being an entrepreneur can be scary, but so can driving long distances alone. I am not suggesting that there is anything wrong with it or us. I am also not suggesting that entrepreneurship is a disease, and I am certainly not poking fun at anyone in recovery or who's gained in life from similar books. I am just suggesting that entrepreneurship can be a bit of an addiction.

Is your business struggling to meet its growth plans? When your marketing and sales departments have different goals and strategies your company’s revenue growth suffers. Being a specialist in the business development space for years, we’ve seen this disconnect between sales and marketing first-hand. Too often, sales and marketing fail to work together which results in you losing time, money and new clients.