Small Business Development

If you’re like most women, you're still climbing out of a hole created by the worst economic recession since the Great Depression. If that's not enough angst to deal with, your boss wants it yesterday, your kids want it today, and your spouse wants it tonight. We also face an onslaught of time-sucking distractions: the Internet, email following you everywhere, Facebook, Twitter, texting, and virtual relationships - all competing with our ability to accomplish Big Things in our lives.

When Paul Kusserow began consulting for Amedisys, the home healthcare company was on the brink of collapse. Its stock had fallen to less than $11 per share, and it had to borrow money to pay a massive government fine. Six months later, Kusserow became its CEO. Under his leadership, Amedisys dramatically improved operations, increased its market capitalization by over tenfold, and took its place among the country's top home care and hospice businesses. In this in-depth case study, Kusserow explains how he achieved this stunning turnaround.

Many companies worry that expanding into emerging markets is a risky—and even dangerous—move. Professors Viva Ona Bartkus and Emily S. Block see things differently. They argue that by entering markets in the world's frontline regions—areas stuck in cycles of violence and extreme poverty—businesses can actually create stability and expand opportunity for communities and corporations alike.

★進化思考──それは、生物の進化のように二つのプロセス(変異と適応)を繰り返すことで、本来だれの中にもある創造性を発揮する思考法。

Descubra como fazer um branding forte e ser a empresa coerente entre o que é, faz e fala! Ana Couto é precursora da disciplina do branding no Brasil e acredita que, se as marcas nacionais fizerem uma gestão rigorosa do intangível com foco em criação de valor, terão plenas condições de se manterem firmes e fortes no mercado, além de competir em pé de igualdade com gigantes globais. Por isso, no audiobook, A (r)evolução do branding, ela mostra que as empresas devem estar prontas para: Descobrir como criar um branding forte; Perceber o momento ideal para um rebranding.

Are you hungry for growth? Southern Utah entrepreneur Steve Holm is dedicated to being a student of leadership. On his own personal journey, he's found guidance in countless self-help books. Now, he's condensed the best mentors advice and his most valuable life lessons into one approachable and easy-to-digest book. With a perfect combination of personal experience and professional wisdom, Elevate Your Life is an accessible guide to improvement and long-term growth.

The market is changing, and more requirements are coming. How do I meet them? What do ESG, TCFD, NZ, CN, ISO mean? How do they help me? How will acting on the climate bring opportunities to my organization? The Planet is facing a climate crisis and the 6th great extinction at the same time. People are facing the biggest transformation since the Internet and smartphones—a Phase Change—in this decade. How can my organization ensure its Profits? This book describes strategies—smart climate moves—to address these challenges.

半導体業界「キーマン中のキーマン」が提言する「日本再生戦略」。日本経済がしくじり体質から脱却し、復活するかどうかは「最先端半導体」にかかっている！

写真フイルム市場が１０分の１に縮小するという「本業消失」の危機を、 奇跡と称される事業構造の転換で乗り越え「第二の創業」を成し遂げた、 富士フイルムホールディングス代表取締役会長兼ＣＥＯによる書き下ろし。

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training.

In MEHscapology, positioning and differentiation virtuoso, Matt Hodkinson, brings you a step-by-step formula for transforming your market presence and core business language. You'll learn the extent to which poor positioning is costing your company, the vital importance of differentiation in making your proposition the only viable option to your buyers, and how language drives perception; the key driver to influencing and building trust with your target audience.

Soll Ihr Unternehmen eines Tages mit Ihnen ins Grab gehen oder möchten Sie als Inhaber vorher aussteigen und Ihr "Lebenswerk" weiterleben lassen? Beschäftigen Sie sich lieber früher als später mit der Unternehmensnachfolge bzw. mit einem Firmenverkauf!

Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.

Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your efforts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want.

La Rueda de los 8 miedos del emprendedor es una caja de herramientas invaluable para cualquiera involucrado en un pequeño negocio. Si te gustan los sistemas directos, los consejos prácticos y la orientación de alguien que ha estado allí, te encantará este recurso accesible de Celia Soonets.

Everyone says that innovation is important. The problem is that no one tells you how to be innovative. Innovation is a State of Mind sets out a step-by-step guide to creating innovative ideas and putting them into action. You'll learn how to generate more ideas with greater potential, how to grow and evaluate them, test their effectiveness, and then implement the ones that are going to improve your business.

Change happens when people with a collaborative and ecosystem mindset are plugged into the right networks. This book discusses seven mindset principles enabling the listener to thrive in the startup and multi-stakeholder economy by building and growing networks of ideas and knowledge, networks of resources such as capital and infrastructure, and networks of people to join your mission.

This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. Fifteen years in the making, The Book of Last Resort is Jon Reed's hand-crafted love letter to all the artists who aren't where they want to be creatively - or financially. The goal? Turning hard truths about the digital economy into a methodology that artists can use.

Purpose, Passion, and Pajamas is the story of Genevieve Piturro’s triumphant leap off the corporate ladder to find her life’s true calling. What started with a simple question from a little girl led Genevieve to conceive and build the nonprofit Pajama Program in 2001, resulting in a featured appearance on The Oprah Winfrey Show and an awe-inspiring display of compassion throughout the US and beyond. Today, Pajama Program has distributed over seven million pairs of pajamas, opened 63 chapters across the US, and established reading centers for children.

In einer Welt, in der du als Selbstständiger oder Unternehmer oft wie ein Hamster in einem goldenen Laufrad gefangen zu sein scheinst, ist es oft frustrierend, dass dein Unternehmen nicht das Wachstum erfährt, von dem du träumst. Du hast bestimmte Glaubenssätze verinnerlicht, die dich ausbremsen und es dir schwer machen, auf das nächste Level zu kommen. Aber das kann sich ändern! In diesem Buch entdeckst du, wie du deine Firma zu größerem Erfolg führen kannst. Du lernst, wie du den Zufall aus deiner Neukundengewinnung eliminierst, indem du neue Prozesse einführst.