Small Business Development

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

No matter what position you hold within the medical spa industry, you could be a founder, an entrepreneur, or a medical professional. You may be a physician, NP, PA, RN, an injector, any type of provider, an aesthetician, a laser tech, a patient coordinator, a marketing professional or hold any other position, this book is a must read and a must have for your success library.

As you face daily choices that require yes or no decisions, there are times when you feel paralyzed - either from fear of making the wrong choice or because of too many seemingly equal options. Social entrepeneur Jeff Shinabarger helps you break through these moments of tension and transition with proven ways to move toward good choices.

Embracing ESG—environmental, social, and governance goals—isn't just the right thing to do. It's good business. Companies that don't address their material long-term risks may save a few dollars today, but they're putting themselves, their stakeholders, and their investors in jeopardy. ESG: The Insights You Need from Harvard Business Review will help you move past the noise and political debates to execute an ESG strategy that best fits your business.

Our world will change more in this century than in all of human history, driven by many factors including technology, climate change, demographics and inequality. Such extreme change is throwing up unprecedented opportunities and creating an ‘adaptive challenge’ for individuals, organizations and societies. Those who can adapt to a fast-flowing, complex, volatile and uncertain world will flourish. Those who cannot will suffer greatly. There are clear signs everywhere that we need new ways to think about the world and our place in it.

It’s hard succeeding in the trucking industry without the right knowledge. This book tables all the lessons Key and her trucking boss husband learned from over a decade of experience for you to be profitable quickly.

Read by the author, Paul Sinton-Hewitt, and his co-author, Matt Whyman. Including an audio-exclusive Q&A between Paul and Matt. This is the story of a simple idea that turned into a global movement. This is the story of parkrun, told for the very first time from the man who started it all...

While Erik Z. Severinghaus has been to the top of the physical world (literally climbing Everest) and the business world (exiting companies for hundreds of millions of dollars), what has defined his journey is not the successes...but rather, the hard times of loneliness and self-doubt that nearly cost him his accomplishments and his life. This guidebook passes along the lessons needed in those dark times, with the hope that it will help every entrepreneur who is going through this struggle understand their journey and build the mental resiliency to succeed.

Imagine being able to effortlessly chat with anyone, anywhere, without feeling anxious or stuck. You know, those moments when you're at a party, networking event, or even just meeting new people and you're racking your brain for something to say. It's like your mind goes blank and you're left standing there, awkwardly sipping your drink, wishing you could just disappear. We've all been there. But what if you could break free from those awkward silences and instead, navigate conversations with ease and confidence?

If you own a business or want to, you need to know about Quantum Stack Investing (QSI)—a transformative approach to entrepreneurship that can boost your income, wealth, and lifestyle while reducing risk and stress. The traditional path to business ownership is tough, but QSI reveals a smarter, counter-intuitive way to build lasting wealth. This groundbreaking strategy reshapes how entrepreneurs manage their careers, introducing methods not taught in any business school.

In this revolutionary guide, Stanford University professor and international best-selling author of inGenius adapts her popular course material to teach everyone how to make imaginative ideas into realities.

Create your next breakthrough. Mad Genius is a unique audiobook for entrepreneurs - and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you. Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid - if they ever were. There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry.

The Art of Communication is for anyone who senses that they could be communicating on a deeper level. There's more to conversation than just clear, rational thinking. Left-brain rationality is important, of course, but neuroscience increasingly shows that the right-brain skills of creativity, intuition, and spontaneity are essential in good communication. In this guide, you'll discover ways of tapping into the full conversational potential that lies dormant within you, adding a level of nuance and watching the result as your relationships blossom.

This brief, easy-to-understand and inspiring book has become a guide for thousands of people—giving them the tools they need to find their next move, trust themselves, and take action.

Many people want to be more likable and confident in both social and business settings. They dream of captivating conversations and meaningful relationships but often feel awkward, anxious, or tongue-tied. This transformative guide gives you tools to unlock smoother, more confident communication.

In From Scratch to Six Figures: How to Package and Sell What You Know, Love & Do, author Jackie Golden walks you through her trade secrets and life-changing system for building a coaching/consulting business that generates income on and offline using what you already know, love, and do. Using real client results, Jackie is here to encourage you to BUST-A-MOVE ® and build your own income-generating business.

Traditional workplace conversations - which are based on a parent-child model - stymie growth and erode commitment. The Showkeirs advocate instead authentic conversations that are based on an adult-adult model. These conversations tell the truth, let go of the illusion of control, and view people as in charge of their own motivation. The result is a conversation revolution that creates greater commitment, real accountability for results, and improved organizational performance.

Simple, effective techniques for developing a healthier attitude toward life and finding the confidence you need to achieve your goals. Offering simple, time-tested techniques for zeroing in on and rewriting negative, self-destructive patterns of thought and behavior that a person can acquire over a lifetime, cognitive behavioral therapy (CBT) is a powerful therapeutic approach that has been proven to be highly effective in helping overcome an array of psychological and behavioral problems, from eating disorders and drug addiction to low self-esteem and phobias.

Napoleon Hill's 17 Essential Principles of Personal Achievement have served as an encouraging and illuminating guide for those seeking to improve all areas of their lives for more than half a century. Lessons on Success is the book that keys listeners into Hill's distinct thought process - this is the complete and unabridged mind-power method for achieving your goals.

Founder of Slutty Vegan, Pinky Cole has spent her life dreaming of financial security. After a fire destroyed the New York City restaurant she put everything into building, she was back to square one, working hard for someone else's dream. Her life has been a series of lessons that have given her the tools to build a business that drew the attention of some of the world's top investors. In I Hope You Fail, Pinky tells her own story to empower you in yours.