Small Business Leadership

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Whether you own a garage gym, a CrossFit box, or a martial-arts studio, Two-Brain Business can help you get running, get organized, get members, keep people happier, and make more time for yourself. Chris Cooper of TwoBrainBusiness.com shows you how!

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

Brought to you by renowned driver performance coach Enzo Mucci, Get the Drive is a step-by-step entrepreneurial program for race drivers. It teaches race drivers the very best modern-day sponsorship strategies that are currently being used by successful drivers, driver managers, and sports agencies.

If you have finally had enough of the constant cash flow struggle and you are ready to make a change, Profit First for Tradies will guide you. Katie Crismale- Marshall has taken the core concepts of Mike Michalowicz’s Profit First method and customised it to meet the specific needs of Australian tradies.

The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases and how to avoid the critical missteps that threaten the foundation of your business.

In this new book, Frederick Chavalit Tsao and Chris Laszlo argue that current approaches to leadership fail to produce positive outcomes for either businesses or the communities they serve. Employee disengagement and customer fickleness remain high, resulting in a lack of creativity and collaboration at all levels of entrepreneurial activity. Investor demand for Environmental, Social, and Governance (ESG) continues to be poorly integrated into profit strategies.

To create a more sustainable transformation in the people you coach, you need to start with your own mindset. As a coach, you know you can’t change what you do, unless you alter what you believe first. By shedding the ineffective scripts, trappings and beliefs that a lifetime of personal interactions, professional training and even your parents have taught you, you can reset your thinking to a beginner’s mentality and so begin a fulfilling and exciting journey to coaching mastery.

“Everyone wants everyone else to change.” That is the fundamental reason why most organizational transformations fail. Leaders want their people to exhibit behaviors that they don’t exhibit themselves. Team members feel powerless to make significant change just because of where they are situated on the organization chart. Improvement Starts with I provides you with a framework to change this through a simple plan that, when followed, will deliver outstanding engagement, improvement, and results, helping you avoid the potholes into which countless companies have fallen.

Koch shows how to maximize success in your career and life by using the proven principle that 80 percent of changes in the world result from the most powerful 20 percent of actions and ideas. He'll show how to use your own powerful "20 percent spike" - your most creative ideas and unique skills - to measure the amount of value you bring to your employer, clients, or customers. For most people, there is a huge disparity between their intrinsic value and the compensation they receive for their efforts.

Hardly anyone gets it right the first time, but many of us are crippled by indecision and fear of failure. The desire to get it right can inhibit us from getting started. In this book Rob Moore, the best-selling author of Money, shows that the quickest way to perfect is starting right now and improving as you go. This book will show you how to launch your business or idea, begin the next phase of your career and overcome self-doubt - right away. Get perfect later; get started now.

In this groundbreaking book, acclaimed business consultant and international speaker Greg Bustin shares his interviews with leaders of the most admired companies in the world, and CEOs of mid-size companies who outperform their competition on a consistent basis.

While today's technological, social, and economic changes have helped the business world, they have also increased anxiety for employees, business owners, and especially managers. Experts Ken Blanchard and Michael O'Connor offer practical, proven solutions to help managers and their organizations reduce pressure while enhancing productivity.

The question of how to lead successfully and responsibly is crucially important in our uncertain, high-pressure, turbulent world. In this audiobook, Harvard Business School Professor Joseph Badaracco answers this question in practical and, at times, provocative ways. Leaders today are surrounded by what Badaracco calls “the new invisible hand” - powerful, pervasive markets that touch and shape almost everything. As a result, understanding the inevitability and importance of struggle is critical.

Good entrepreneurs choose to walk a path of positive change that’s bigger than money, or status, or success. After spending hundreds of hours in a prison visiting his father and the same amount flying in a private plane, entrepreneur Nick Kennedy started a search for meaning beyond the airline that he launched, grew, and sold. In The Good Entrepreneur, he charts the pathway to creating both a successful business and an intentional legacy.

Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you.

If you're like most driven entrepreneurs and business leaders, you are either starting or running a company that is barely scratching the surface of its growth and profit potential. How do you find the hidden "cash in the walls" and make the leap from ordinary business outcomes to retire-tomorrow, profit-rich results?

Some call them creative geniuses. Others label them workaholics. Either way, if you’re going to keep up with them, you’d better be moving quickly. These driven individuals are the movers and shakers building the world around us. Somehow, they’re able to capitalize on opportunities before others even notice them. Fueled by endless passion and ideas, they have unlimited energy to get things done. While we might not understand them, we can’t help but notice that they have something special inside. That’s The EntreSpirit.

We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change - they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. Here, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back", that enables any manager to become a practical visionary.

When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.