Small Leadership

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

The Cofounder’s Handbook brings business partnerships into the spotlight where they belong. Most people don’t realize how much their partnership affects the strength of their business. The right cofounder multiplies your success. But the wrong partner divides your attention and effort, hinders your business’s progress, and potentially destroys it from within.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

Born on the small Greek island of Nisyros, John Catsimatidis immigrated to the States with his family and quickly became a true New Yorker, raised in Harlem. He went to school by day and worked in a small grocery store by night to help his parents pay the bills until, just eight credits short of graduating from New York University, he opted to work in the grocery business full-time. Today, that grocery business has become the Red Apple Group, a conglomerate with interests in energy, real estate, aviation, baseball, entertainment, and media.

The definitive account of India’s biggest start-up that redefined ecommerce, entrepreneurship and the way we shop and live.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

Limited Liability Companies For Dummies, 3rd Edition offers a clear, concise guide that explains the pros and cons of LLCs, and shares insider tips on everything from choosing your members and your company name to creating and filing your Articles of Organization and managing day-to-day operations. You'll find the most current, real-world advice on customizing an LLC for your specific business needs, creating a great operating agreement, keeping accurate records, and new information on federal regulations and fees that are applicable to LLCs.

Dominate your market through an inside and out business structure: Martin Pettigrew's proven concept with over $40 million in yearly gross roofing sales. In The Roofing Machine, Martin shares a unique business structure that can enable you to grow your sales revenue to over $40 million per year. It is based on the obsession with customers to provide them with what they deserve...the best.

For the past 10 years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal 10 revolutionary new megatrends that are transforming how we work, play, and live.

You and a partner go into business together and split the equity 50/50. You do all the work and your partner slacks off. He owns half your business - now what? Slicing Pie outlines a process for calculating exactly the right number of shares each founder or employee in an early stage company deserves.

You will learn: How to value the time and resources an individual brings to the company relative to the contributions of others.

As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority.

Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. A powerful parable that will help you see your life and work in a new way. It's a rainy day in Seattle, and on the third floor of First Guarantee...

Unorthodox success principles from a billionaire entrepreneur and philanthropist.

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.

Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one initial contract with a “big name” can be the spark that lets a small company realize its potential growth. But as Bronwyn knows from firsthand experience, becoming a supplier to a large company isn’t easy - and there’s a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view.

The often hilarious and sometimes poignant story behind Dal LaMagna's attempts to create a successful business. By the time LaMagna graduated from the Harvard Business School, his numerous entrepreneurial activities - including operating discotheques in drive-in movie theaters, working with the 1960s musical teen sensations the Cowsills, and opening an ice cream parlor on the Venice Beach boardwalk - had landed him $150,000 in debt. Raising Eyebrows tells the story of how he finally succeeded. After years of failures and living pennilessly, LaMagna finally succeed with tweezers. He started Tweezerman, one of the world's most respected, innovative and successful beauty tool manufacturers with only $500. Not only was Tweezerman a financial success but is became a model of how to operate a company responsibly.

It’s not easy going out there solo… but you can make waves in the business world when you know what it takes to thrive. Why did you set out as a solo entrepreneur? The chances are, you were ready to ditch the 9-5 and get more control over your life. You wanted more money to show for the work you do. You wanted that work to be something you care passionately about. It’s a liberating journey, full of excitement and possibility… but it also has a tough side. You might feel isolated much of the time.

At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership - all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent - for their very survival.

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar for Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar for Dummies, 2nd Edition is a reference you can count on.

The Book on Partnerships is a practical guide on what partnerships are and how partners can help your startup beat the competition. The right partnerships can make or break your business. I learned this lesson the hard way when one of my first partnerships nearly ended in a lawsuit. Yet soon after, our company, Hopin, formed hundreds of successful partnerships that fuelled our meteoric rise. Within two years, Hopin was valued at $7. 75 billion, which earned us the title of “Europe’s fastest growing startup of all times”.