Small Leadership

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

Take Your Shot is the story about Russ Hibbert. Russ is a hard worker, dedicated to his wife and children, and building a career as a golf professional. But one day he wakes up and realizes his business is going nowhere. A chance meeting with business coach, David, leads to a dramatic change and an opportunity, for Russ, to design the business that he always wanted.

If any of the following behaviors sound like you or someone you work with, beware! In Why CEOs Fail, David L. Dotlich and Peter C. Cairo describe the most common characteristics of derailed top executives and how you can avoid them.

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.

The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases and how to avoid the critical missteps that threaten the foundation of your business.

You have the ability, right now, to accomplish more than you ever have before. In this powerful, practical program, Brian Tracy shows you how to plot your course to greater success and achievement. Life, Tracy says, is a journey. And as with any other journey, you have to do more than just think happy thoughts about where you want to go. You need clear goals, plans, and schedules to get from wherever you are today to wherever you want to be in the future.

A successful optometry practice is a juggling act. You need to know your field of optometry, as well as how to run a small business. Your education has prepared you for the technical ins and outs of optometry practice. But what has prepared you to run a business? The E-Myth Optometrist fills this knowledge gap, giving you a complete toolkit for starting a successful practice from scratch or maximizing an existing practice’s performance.

Crack the Funding Code will show listeners how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give listeners the broader perspective - how funding works, how investors think, and what they need to hear to put their money where your mouth is.

Dental practice owners and their teams often dream of growing a successful dental group or DSO. Then complexity sets in. Today, successful practitioners have to survive the world of business: marketing, messaging, HR, finance, compliance. It's a lot for any team to manage. DSO Secrets: The Ultimate Guide to Building Your Dental Empire uncovers those secrets. Whether your goal is to be a top clinician in a single practice or to build your own multi-practice portfolio, this book has the resources you're looking for.

Read by the author. Pinky Cole—founder of the wildly successful restaurant chain Slutty Vegan—takes you back to your moments that seemed hopeless to help you discover how filled with possibility they really were. We've all been told we can't do it. That we're not enough. That we grew up in...

In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking.

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.

Some call them creative geniuses. Others label them workaholics. Either way, if you’re going to keep up with them, you’d better be moving quickly. These driven individuals are the movers and shakers building the world around us. Somehow, they’re able to capitalize on opportunities before others even notice them. Fueled by endless passion and ideas, they have unlimited energy to get things done. While we might not understand them, we can’t help but notice that they have something special inside. That’s The EntreSpirit.

Richard Branson, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down - to shift our values from an exclusive focus on profit to also caring for people, communities, and the planet as he writes: "People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this audiobook isn't just about fun and adventure and exceeding one's wildest dreams."

We are entering a new era - an era of impact. The largest intergenerational transfer of wealth in history will soon be underway, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect.

Despite Jack Ma's massive influence in China and in the global tech world, his inspirational rags-to-riches story is relatively unknown to the general American public. Never Give Up: Jack Ma in His Own Words is a comprehensive guide to the inner workings of arguably the most prominent figure in the global tech world in the past 20 years - comprised entirely of Ma's own thought-provoking and candid quotes.

What is the difference between a good leader, and a great leader? What results do great leaders consistently achieve, and what activities do they perform in order to accomplish these results? In this audiobook Brad Giles provides a detailed step-by-step process for leaders to identify their key opportunities, evolve beyond their leadership comfort zone and implement tools to achieve enduring greatness as a leader.

Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting road map for anyone age 50-plus looking to be their own boss and launch their dream business.

Having a clear knowledge of your business's financial life is important. No one should be in the dark about their overall financial picture. That's a disaster waiting to happen. However, with a perfunctory knowledge of basic accounting principles, including assets and liabilities, creating financial statements, budgeting, and more, you'll be on the road to healthier relationship with your money.