Small Wins

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

Jodie Slaughter's latest rom-com, Play to Win, is a sizzling romance where a winning lottery ticket is meant to be a new start but instead becomes a second chance at love. Miriam Butler’s life is going nowhere in the slowest, most excruciating way possible. Stuck in the same barely-paying job...

Physician-led healthcare startups massively outperform their non-physician-led counterparts. But there’s a shortage of physicians in startups—and doctors aren’t taught about business.

Be More Pirate unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels like Elon Musk, Malala, and Banksy. Featuring takeaway sections and a guide to building your own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century.

Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The audiobook showcases 35 riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “transcender” companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules. Brands Don’t Win reveals the proven, practical three-step transcender system that leading companies use to transcend their rivals and own their markets....

Johnstown, Pennsylvania, a city in its brawny postwar prime, is where Little Joe Regino and Russ Shorto build a local gambling empire on the earnings of factory workers for whom placing a bet - on a horse or pool game, pinball or Tip seal - is their best shot at the American dream. Decades later, Russell Shorto grew up knowing that his grandfather was a small-town mobster, but never thought to write about him, in keeping with an unspoken family vow of silence. Then a distant cousin prodded him: You gotta write about it.

AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies succeed by design--they collect valuable data from day one and use it to train predictive models that automate core functions. As a result, they learn faster and outpace the competition in the process. Thankfully, you don't need a PhD to learn how to win with AI. In The AI-First Company, internationally-renowned startup investor Ash Fontana offers an executable guide for applying AI to business problems.

In 2008, Touraj Parang's award-winning startup, Jaxtr, had 10 million users, raised nearly $20 million from top-tier Silicon Valley investors, and seemed poised to sail straight through the Great Recession. But, by January of 2009, Jaxtr's only hope for survival was to find a buyer—sadly, it was too late for that. In Exit Path, Touraj draws on the lessons learned from that chaotic experience and the extraordinary successes that followed once he made creating and executing an exit strategy a top priority.

The business world is rightly obsessed with the incredible power of a good story. Unfortunately, too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.

How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.

Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win? That’s the mission of Mavericks at Work, a book that profiles a network of rebels who are creating a new business model that makes use of fresh principles and captures what it means to be a state-of-the-art organization. Including such pioneering companies as ING Direct, Southwest Airlines, Pixar, HBO, Anthropologie, Craigslist, Netflix, and Commerce Bank, this book is nothing short of a lively new intellectual agenda for business.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

For years, I've tried to hide my attraction to him because I know it's one-sided. Gabe is fiercely protective of me, but that's as far as his affections go. He's older than me–something he reminds me of often—and he takes his role of caring for me seriously. But when a family tragedy brings us together, grief and comfort lead to a fiery night of passion. I might have given in to my desires, but I refuse to let this change things between us. I know that Gabe will convince himself that staying with me is the right thing to do.

In The No B.S. Small Business Book, you will learn how to get ruthlessly honest about yourself, your business, and what you really want from both — and how to get it.

"Master Your Day Small Steps, Big Wins" is a powerful guide to achieving success through the art of daily habits and incremental improvements. In this book, you'll discover the transformative impact of small, consistent actions, helping you take charge of your life and reach your goals.

The Game of Inches offers a revolutionary and sustainable plan for business success and innovation, one improvement at a time. Entrepreneur Nigel Collin has tapped the wisdom and insight of more than 80 of Australia's most successful entrepreneurs and leaders to distill the surprising truth of what it really takes to build a prosperous business. Featuring candid and thought-provoking accounts, the audiobook sets out an actionable blueprint for real growth in your business.