Social Anthropology

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

This volume will revise the way we look at the modern populations of Latin America and North America by providing a totally new view of the history of Native-American and African-American peoples throughout the hemisphere. Africans and Native Americans explores key issues relating to the evolution of racial terminology and European colonialists' perceptions of color, analyzing the development of color classification systems and the specific evolution of key terms such as black, mulatto, and mestizo, which no longer carry their original meanings.

Enter a grave new world of fascination and delight as award-winning journalist Peter Ross uncovers the stories and glories of Britain's best graveyards. Who are London's outcast dead and why is David Bowie their guardian angel? How did a thousand skulls come to be stacked beneath a church in Kent? Why is the music hall star who sang "I Do Like to Be Beside the Seaside" buried on a hillside in Glasgow far from the sound of the silvery sea?

Paul Farmer has battled AIDS in rural Haiti and deadly strains of drug-resistant tuberculosis in the slums of Peru. A physician-anthropologist with more than fifteen years in the field, Farmer writes from the front lines of the war against these modern plagues and shows why, even more than those of history, they target the poor.

In the past 50 years, Asian Americans have helped change the face of America and are now the fastest growing group in the United States. The Making of Asian America tells the little-known history of Asian Americans and their role in American life, from the arrival of the first Asians in the Americas to the present-day.

Considéré comme l'héritier de Levi Strauss, Philippe Descola est l'un des grands anthropologues français du XXe siècle. Ses premiers travaux ont été menés en Équateur, auprès d'une tribu amazonienne, les Jivaros Achuar. Ce terrain l'amène à s'interroger sur l'opposition traditionnellement établie entre nature et culture.

Leading experts from business and academia consider coffee's history, global spread, cultivation, preparation, marketing, and the environmental and social issues surrounding it today. They discuss, for example, the impact of globalization; the many definitions of organic, direct trade, and fair trade; the health of female farmers; the relationships among shade, birds, and coffee; roasting as an art and a science; and where profits are made in the commodity chain.

Published in 1925, The Gift is one of French sociologist Marcel Mauss's few non-collaborative works. In it, he elevates what might appear to be a simple gift from the status of innocent object to something that has the capacity to motivate people and define social relationships. The Gift analyzes cultures across the world and across time, with the way gifts are given and received working as a guide to understanding the rules and traditions of many different societies.

Der Historiker und Journalist Rutger Bregman setzt sich in seinem neuen Buch mit dem Wesen des Menschen auseinander. Anders als in der westlichen Denktradition angenommen ist der Mensch seinen Thesen nach nicht böse, sondern im Gegenteil: von Grund auf gut. Und geht man von dieser Prämisse aus, ist es möglich, die Welt und den Menschen in ihr komplett neu und grundoptimistisch zu denken. In seinem mitreißend geschriebenen, überzeugenden Buch präsentiert Bregman Ideen für die Verbesserung der Welt. Sie sind innovativ und mutig und stimmen vor allem hoffnungsfroh.

Big Bone Lick: The Cradle of American Paleontology recounts the rich history of the fossil site that gave the world the first evidence of the extinction of several mammalian species, including the American mastodon. Big Bone Lick has played many roles: nutrient source, hallowed ground, salt mine, health spa, and a rich trove of wonders. Stanley Hedeen presents a comprehensive narrative of Big Bone Lick from its geological formation forward, explaining why the site attracted animals, regional tribespeople, European explorers and scientists, and eventually American pioneers.

From legendary historian Adam Hochschild, a groundbreaking reassessment of the overlooked but startlingly resonant period between World War I and the Roaring Twenties, when the foundations of American democracy were threated by war, pandemic, and violence fueled by battles over race, immigration...

En el tercer libro sobre su iniciación como "hombre de conocimiento", Carlos Castaneda desanda camino hasta los primeros tratos con su maestro, el brujo yaqui don Juan, y añade al recuento de prodigios las arduas labores de disciplina física y mental que desde un principio lo preparaban para un acto decisivo de poder. La historia se cierra con el relato del viaje al que alude el título, intimación de la soledad y la áspera belleza de tal vida.

A social history of cheating and how American history -- through real estate, sports, finance, academics, and of course politics -- has had its unfair share of rigged results and widened the margins on its gray areas. Drawing from the intriguing (and sometimes unbelievable) true stories of the...

In its 4.5 billion–year history, life on Earth has been almost erased at least half a dozen times: shattered by asteroid impacts, entombed in ice, smothered by methane, and torn apart by unfathomably powerful megavolcanoes. And we know that another global disaster is eventually headed our way. Can we survive it? How?

As a species, Homo sapiens is at a crossroads. Study of our planet’s turbulent past suggests that we are overdue for a catastrophic disaster, whether caused by nature or by human interference.
It’s a frightening prospect, as each of the Earth’s past major disasters—from meteor strikes to bombardment by cosmic radiation—resulted in a mass extinction, where more than 75 percent of the planet’s species died out. But in Scatter, Adapt, and Remember, Annalee Newitz, science journalist and editor of the science Web site io9.com explains that although global disaster is all but inevitable, our chances of long-term species survival are better than ever. Life on Earth has come close to annihilation—humans have, more than once, narrowly avoided extinction just
during the last million years—but every single time a few creatures survived, evolving to adapt to the harshest of conditions.
This brilliantly speculative work of popular science focuses on humanity’s long history of dodging the bullet, as well as on new threats that we may face in years to come. Most important, it explores how scientific breakthroughs today will help us avoid disasters tomorrow. From simulating tsunamis to studying central Turkey’s ancient underground cities; from cultivating cyanobacteria for “living cities” to designing space elevators to make space colonies cost-effective; from using math to stop pandemics to studying the remarkable survival strategies of gray whales, scientists and researchers the world over are discovering the keys to long-term resilience and learning how humans can choose life over death.
Newitz’s remarkable and fascinating journey through the science of mass extinctions is a powerful argument about human ingenuity and our ability to change. In a world populated by doomsday preppers and media commentators obsessively forecasting our demise, Scatter, Adapt, and Remember is a compelling voice of hope. It leads us away from apocalyptic thinking into a future where we live to build a better world—on this planet and perhaps on others. Readers of this book will be equipped scientifically, intellectually, and emotionally to face whatever the future holds.

At the dawn of the 21st century, British society is still shaped by a private education system devised to gentrify the Victorian middle classes and produce gentlemen to run the Empire. Yet it is not on the political agenda. It is rarely the subject of public debate, and we remain blind to its psychological implications. Can we afford to go on ignoring this issue? Will we continue to sacrifice the welfare of our children to satisfy our antiquated social aspirations?

Jessica Carew Kraft, an urban wife and mom of two, was rooted in the modern world, complete with a high-powered career in tech and the sneaking suspicion that her lifestyle was preventing her and her family from truly thriving. Determined to find a better way, Jessica quit her job and set out to learn about "rewilding" from people who reject the comforts and convenience of civilization by using ancient tools and skills to survive. Along the way, she found an entire community walking the path back from our technology-focused, anxiety-ridden way of life to a simpler, more human experience.

Renowned linguistic anthropologist Don Kulick first went to study the tiny jungle village of Gapun in New Guinea over 30 years ago to document how it was that their native language, Tayap, was dying. But you can't study a language without settling in among the people, understanding how they speak every day, and even more, how they live. This book takes us inside the village as Kulick came to know it, revealing what it is like to live in a difficult-to-get-to village of 200 people, carved out like a cleft in the middle of a swamp, in the middle of a tropical rainforest.

La storia di come le reti di informazione hanno fatto e disfatto il nostro mondo, dall’autore del bestseller mondiale Sapiens. Negli ultimi centomila anni, noi Sapiens abbiamo accumulato un enorme potere. Eppure, nonostante tutte le nostre scoperte, invenzioni e conquiste, oggi ci troviamo in una crisi esistenziale. Il mondo è sull’orlo del collasso ecologico. La disinformazione dilaga. E ci stiamo buttando a capofitto nell’era dell’intelligenza artificiale, una nuova rete di informazioni che minaccia di annientarci. Perché siamo così autodistruttivi?

In 1963 Colin Fletcher became the first man to walk the length of Grand canyon, below the Rim. It began with a dream, when he and a friend detoured from a cross-country trip to take a hurried look at the great natural wonder. Standing on the Rim, surrounded by the profound and almost mystical silence, Fletcher knew that something had happened to the way he looked at things. He also knew that the Canyon, with its depths and distances, cliffs, buttes, and hanging terraces, beckoned to him, calling him on a journey that would challenge both his body and his mind.

In his million-copy best seller Guns, Germs, and Steel, Jared Diamond examined how and why Western civilizations developed the technologies and immunities that allowed them to dominate much of the world. Now in this brilliant companion volume, Diamond probes the other side of the equation: what caused some of the great civilizations of the past to collapse into ruin, and what can we learn from their fates?