Social Behavior Psychology

A Next Big Idea Club Must Read of February 2025 From the author of The Social Leap comes this thought-provoking exploration into humans’ two core evolutionary needs, for connection and autonomy, how the modern world has thrown them out of whack, and how we can rebalance them to improve our...

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

Most men are trying to impress women. High-value men don’t. They screen, select, and lead—and women feel it instantly. The Prizing Playbook breaks down the exact behaviors that flip attraction from you chasing her… to her chasing you—without gimmicks, pickup lines, or pretending to be someone you’re not. This isn’t about acting aloof. It’s about becoming a man whose time, attention, and commitment are earned.

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

Using proven psychological communication strategies like priming and spreading activation, you can then put your subject into a more susceptible mindset that helps open them to your ideas, allowing you to ethically persuade and influence people by controlling their thoughts, feelings, emotions, and even their behavior.

In the compelling popular science tradition of Sapiens and Guns, Germs, and Steel, a groundbreaking and eye-opening exploration that applies evolutionary science to provide a new perspective on human psychology, revealing how major challenges from our past have shaped some of the most...

Discover how to quiet your inner critic, break free from shyness, and overcome your social fears with Social Anxiety and Shyness. A comprehensive and studious guide to conversation skills and confidence-building, The Conversation Skills Guides is based on actual scientific research. It breaks down all concepts so that even a social beginner can find their way through and apply the great advice.

What sets this comprehensive guide apart from other publications is its holistic approach. It delves into the realms of psychology, sociology, neurology, and anthropology, weaving together a tapestry of knowledge that provides a comprehensive understanding of human nature. With the author's expertise and scholarly research, this book paints a vivid picture of the human mind and offers practical insights that can be applied in real-life situations.

Are videogames bad for us? It's the question on everyone's mind, given teenagers' captive attention to videogames and the media's tendency to scapegoat them. It's also - if you ask clinical psychologist Alexander Kriss - the wrong question. In his therapy office, Kriss looks at videogames as a window into the mind. Is his patient Liz really "addicted" to Candy Crush - or is she evading a deeper problem? And when Jack immerses himself in Mass Effect, is he eroding his social skills - or honing them via relationship - building gameplay?

Do you want to be more influential and inspire others? The power of influence used wisely can drastically improve your quality of life and the lives of others. Persuasion can change a person’s behavior, attitude, and beliefs. With these skills, you become a driving force behind the beliefs and decisions of others. You not only influence their choices, you also win their trust. You become motivational force that makes them shift into better versions of themselves. It is a win/win situation.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

We have long attributed man's violent, aggressive, competitive nature to his animal ancestry. But what if we are just as given to cooperation, empathy, and morality by virtue of our genes? What if our behavior actually makes us apes? What kind of apes are we?

About Behaviorism is about the controversial philosophy known as behaviorism, written by its leading exponent.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

As a teen, you're experiencing intense changes in your life - both physically and mentally. To top it off, you're probably unsure of how to handle your emotions in a positive, constructive way. Surviving the Emotional Roller Coaster offers evidence-based techniques to help you regulate your emotions and find balance in all areas of life - whether it's at home, at school, or with friends and peers. By learning to be more aware of your emotions, you'll be able to let difficult feelings pass without reacting to them in destructive ways.

This audiobook is a vital tool for anyone who wants to become more aware of their body language as well as learn how to read and analyze verbal and nonverbal clues of others.

In this "compelling scientific detective story," a leading neuroscientist looks for the nature of human kindness in the brains of heroes and psychopaths (Wall Street Journal). At fourteen, Amber could boast of killing her guinea pig, threatening to burn down her home, and seducing men in...

Let's face it: Life gives you plenty of reasons to get angry, sad, scared, and frustrated - and those feelings are okay. But sometimes it can feel like your emotions are taking over, spinning out of control with a mind of their own. To make matters worse, these overwhelming emotions might be interfering with school, causing trouble in your relationships, and preventing you from living a happier life.