Social Business

Red teaming. It is a practice as old as the Devil's Advocate, the 11th-century Vatican official charged with discrediting candidates for sainthood. Today, red teams - comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors - are used widely in both the public and private sector.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Modern life throws endless choices and challenges your way. Without strong critical thinking skills, it’s easy to feel overwhelmed, make poor decisions, or miss opportunities. That’s why this book gives you a simple, step-by-step system to boost your mental clarity, starting with just 10 minutes a day. Whether you’re a professional, student, entrepreneur, or someone seeking better outcomes, this audiobook equips you with a practical skillset you can use for life.

Effective dialogue across different dimensions of diversity, such as race, gender, age, religion, or sexual orientation, fosters a sense of belonging and inclusion, which in turn leads to greater productivity, performance, and innovation. Whether in the workplace, faith communities, or educational settings, our differences can tear us apart rather than bring us together if we do not know how to communicate.

In any difficult relationship, whether professional, romantic, family, friendship, or some other type of relationship, there are two sides to the story. What if there was a way to rid any relationship from its dysfunction, even if you think you aren’t the cause of it? Seeing not just your role in the problem, but your ability to change the role of the other side of the equation is powerful. That’s the 50 75 100 solution. Learn how to be the source of the solution if you aren’t the source of the problem.

Become a calm, confident person - improve your social skills, confidence and happiness - manage your work and personal relationships better. Meghan Roberts best-selling guide has helped countless people around the world and has been praised for its no-nonsense and fast approach.

Whether you are sending an email, twittering, or just wondering if it’s appropriate to answer your phone, here are the answers to all your communication questions. Covering phones, the Internet, television, and much, much more, this accessible and lively handbook provides up-to-date information on all your modern electronic needs. Written by the founders of the National League of Junior Cotillions, this book provides the listener with access to information sought after by hundreds of people.

Want to crack the code of commodity futures markets? Back to the Futures provides a unique and educational perspective on the world of commodity futures markets, shaped by the personal experiences and professional insights of Dr. Scott Irwin, a leading expert in the field.

Learn how to leverage dark psychology and emotional manipulation techniques to get what you want out of people. This bundle contains volume one, two, and three in one audiobook!

Are you tired of always fighting for attention? Plagued by unfair treatment in the workplace? Lacking anybody cool to confide in? Sociologist and entrepreneur Lucio Buffalmano’s resource-filled website has led thousands of students down a path of flourishing power and riches. Bestselling author Ali Scarlett has helped countless listeners position themselves to mingle with the international elite. And now they’ve come together to share their advanced science-backed methodology for achieving highly gratifying personal empowerment.

A compilation of stories, personal and historical, that remind us of the power of our voice—along with practical techniques for how to use your voice, on stage and off, in a way that will be the most effective. With over 30 years of experience in film, TV, and theater, Tricia Brouk uses her platform to create a safe, inclusive space for others to learn how to share their stories. The Influential Voice is a powerful reminder of the responsibility we have to use our voices for good, and that by staying silent, we are preventing someone from hearing our powerful story.

Speaking well in public can open many doors for us. From a professional point of view, it can help to increase the possibilities in a job interview, get more credibility and attention in work meetings, obtain better results in an examination, attract clients for a company or project, gain the confidence of your team, and leadership. Learn the techniques of powerful people who can win people’s hearts and achieve their goal by speech. Learn why people listen to them. Learn why they matter and how you can make your speeches impactful using their secrets.

We have entered an age of disruption. Financial collapse, climate change, resource depletion, and a growing gap between rich and poor are but a few of the signs. Otto Scharmer and Katrin Kaufer ask, why do we collectively create results nobody wants? Meeting the challenges of this century requires updating our economic logic and operating system from an obsolete “ego-system” focused entirely on the well-being of oneself to an eco-system awareness that emphasizes the well-being of the whole.

Imagine: You are designing a society, but you don't know who you'll be within it—rich or poor, man or woman, gay or straight. What would you want that society to look like? This is the revolutionary thought experiment proposed by the twentieth century's greatest political philosopher, John...

Are you ready to unlock the potential of Instagram for your business? "Instagram Marketing for Beginners" provides a comprehensive guide to mastering the art of digital marketing on Instagram. With step-by-step instructions, readers can learn the basics of selecting a niche, targeting an audience, and creating engaging content. This book also reveals secrets to monetizing an Instagram account and growing a revenue-generating powerhouse. Plus, readers will benefit from the insider tips, tricks, and strategies to maximize the impact of their efforts.

From the Orwellian reach of an Amazon warehouse to the time trials of a council care worker and the grim reality behind the glossy Uber app, Hired is a clear-eyed analysis of a divided nation and a riveting dispatch from the very front line of low-wage Britain. We all define ourselves by our profession. But what if our job was demeaning, poorly paid, and tedious? Cracking open Britain's divisions, journalist James Bloodworth spends six months living and working across Britain, taking on the country's most gruelling jobs.

Whether you are forced to negotiate a high-pressure business deal or confront an angry family member, within the chapters of this book you will learn how to manage your emotions and quickly process information during stressful situations. You will learn how to effectively read your counterparts and how to decipher their words and body language. This book will properly prepare you for conflict and how to effectively use these skills in multiple real-world situations.

In UGC for Gen X and Boomers, Kitty Jay, a successful content creator, writer, and voice over artist, shares her no-nonsense guide to breaking into the booming world of User Generated Content. You don’t need to chase followers or go viral—you just need to bring your real-life experience, authenticity, and a willingness to learn new tools. From tech basics to building your first video portfolio, landing paid gigs, and setting healthy boundaries, this practical, encouraging guide shows you how to create compelling content for brands—even if you’ve never made a TikTok in your life.

In The Super Connector’s Playbook, Lirone Glikman, a global leader in business relationships and personal branding, reveals her proven, research-backed strategies for harnessing your communication skills and personal brand as your ultimate superpower to success. With decades of experience working with Fortune 500 companies, policymakers, and top executives, Glikman developed and perfected the Human Factor Method, a step-by-step system to help you create, maintain, and leverage powerful relationships with confidence and ease.

These marketing secrets are what set the top earners apart from the rest - they’re simple, straightforward, and easy to apply. In Social Media for Network Marketing Professionals, you’ll discover: Why you have to fully establish what your dream life looks like in order to achieve it - and how you can use this vision to manifest your success, step-by-step guide to setting goals that you’ll actually achieve, what an attractive social media profile actually looks like - and how you can begin building yours today, and more.