Social Business

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

In a world where AI is revolutionizing every industry, there's a thin line between those who thrive and those who fall behind. This exclusive three-audiobook bundle is your access key to the AI winners' club. This isn't just about “using ChatGPT and AI”—millions of people do that. It's about mastering it completely, turning it into a money-making machine that works 24 hours a day, 7 days a week, even while you sleep.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Black Faces in White Places is about "the game" - that is, the competitive world in which we all live and work. The audiobook offers 10 revolutionary strategies for playing, mastering, and changing the game for the current generation, while undertaking a wholesale redefinition of the rules for those who will follow. It is not only about shattering the old "glass ceiling" but also about examining the four dimensions of the contemporary black experience: identity, society, meritocracy, and opportunity.

En El arte de la guerra, Sun Tzu hace análisis detallados y recomendaciones útiles sobre trece temas principales de la estrategia militar: la planeación, el reto, el ataque, el posicionamiento, la dirección, fuerzas y debilidades, las maniobras, la implementación de las tácticas, el avance, el terreno, las fases de una campaña, las armas y el uso de información.

The modern marketing game has changed. Will you change with it? In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. This audiobook will equip you to build your brand on social media.

Imagine turning what could be a contentious conversation with a family member, a friend, or a coworker into a fruitful exchange that enlightens everyone’s minds and inches both of you toward a solution. Steven T. Collis, one of the world’s leading experts on civil discourse, reveals ten practical habits that can help you navigate the potential minefields of hard topics and leave you and those you converse with feeling thoughtful and productive.

Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices popularized by best seller The Lean Startup that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal-achieving radically greater social good.

Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.

You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down. It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results.

We've all encountered them: the bullies, the wet blankets, the yea-sayers that never come through. More often than not, we're left fumbling for words, stumbling toward the door...frustrated, enraged or just plain depressed.

Junie B. Jones is back on audio with a collection of books that began the well-loved series.

In this passionate manifesto for Canadian renewal, business leaders Assaf, Hejazi, and Manget draw on interviews with over 100 thought leaders, politicians, CEOs, and union leaders to craft a new way of thinking about our national opportunities. Now that technology has democratized the tools of modern productivity, they argue, we need to shift our focus from tired old industrial strategies and protectionist policies to nurturing individual talent.

Do you dream of being a full-time artist? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from writing a business plan to pricing your work and raising your profile as an artist. Learn how to start taking commissions and ensure your long-term success.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

Do you think that you have to be a lawyer to have the skills that are needed to become a leader and resolve problems that you may come across? Think again. What if I told you that simply by listening to this audiobook, you will be in a better place to solve any problem or become a leader in any situation? Think Like a Lawyer...Even if You’re Not One is the audiobook that you need to make sure that you have the skills and tools you need to take on anything that gets in your way, and solve any problem like a boss.

It’s difficult to be an effective speaker when you’re not used to speaking in front of a crowd. It’s even more difficult to influence a crowd when you have raging anxiety inside of you. Being able to influence an audience sounds like a difficult task. Without the proper training and the right guide, it’s impossible to take control of the audience’s attention. Luckily for you, this guide on How Highly Effective People Speak is a true game-changer! This book will teach you all the essentials towards becoming a highly effective speaker and will help you enhance your powers of persuasion!

It's time to create a future where feminine power and leadership is celebrated. It's time for a radical awakening and a revolution. It's time for women to rise. In Women Rising, you'll discover how to recognise and resist the very real forces of power that limit how you work and live as a woman. Are you tired of being asked to ‘lean in,' fit in, perform and conform? The truth is that women today continue to be constrained by pervasive ideas about how we ‘should' act and behave. To break free, we need to understand the forces that limit our potential.

As a global pandemic shuttered schools across the country in 2020, parents found themselves thrust into the role of teacher — in more ways than one. Not only did they take on remote school supervision, but after the murder of George Floyd and the ensuing Black Lives Matter protests, many also grappled with the responsibility to teach their kids about social justice — with few resources to guide them.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.