Social Business

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

Extensively revised, the second edition of The Manager's Guide to HR covers all the key areas and brings listeners up to speed on current developments in employment law, including: how social media is changing the recruitment landscape; shifting labor standards regarding compensation and benefits; the National Labor Relations Board's stance on work-related employee speech on social media; and much more. Featuring step-by-step guidance on everything from COBRA compliance to privacy issues, this trusted resource is now - once again - the most up to date.

If recent history has taught us anything, it's that sometimes the best guide to leadership is the negative example. But that insight is hardly new. Nearly 2,000 years ago, Suetonius wrote Lives of the Caesars, perhaps the greatest negative leadership book of all time. In How to Be a Bad Emperor, Josiah Osgood provides crisp new translations of Suetonius's briskly paced, darkly comic biographies of the Roman emperors Julius Caesar, Tiberius, Caligula, and Nero. Entertaining and shocking, these ancient anti-role models show how power inflames leaders' worst tendencies.

Working under a difficult boss can turn even a dream job into a nightmare. From narcissists and micromanagers to bullies and credit-stealers, bad bosses come in all shapes and sizes. "Don’t Kill Your Evil Boss" is your comprehensive guide to identifying, coping with, and ultimately taking action against the troublesome leaders who make your work life unbearable.

This is likely going to be one of the most unusual books on leadership that you will ever listen to. It is as much about the author, Lisa Gibson's journey as it is about Muammar Gaddafi. On December 21, 1988, their lives collided in one of the most life altering ways, when he murdered Lisa's brother. Despite what he did, she had an unprecedented meeting with him and dedicated her life to helping the people of the country he brutalized.

With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits. In The Social Impact Advantage, she offers tools, resources, and insights to help you successfully navigate the modern business climate in an authentic way.

In "How to Become a Conversationalist," James Royer unlocks the secrets to becoming an unforgettable communicator in any setting. This insightful guide is packed with practical strategies, tips, and wisdom, all designed to transform you into the person everyone wants to talk to. Whether you’re looking to enhance your social interactions, strengthen your professional relationships, or simply become more comfortable in conversational settings, this book is your roadmap to success.

A renowned Harvard professor debunks prevailing orthodoxy with a new intellectual foundation and a practical pathway forward for a system that has lost its moral and ethical foundation. Free market capitalism is one of humanity's greatest inventions and the greatest source of prosperity the...

In What Universities Can Be, the high-profile educator Robert J. Sternberg writes thoughtfully about the direction of higher education in this country and its potential to achieve future excellence. Sternberg presents, for the first time, his concept of the ACCEL model, in which institutions of higher education are places where students learn to become Active Concerned Citizens and Ethical Leaders.

Do you want to be able to talk to people with confidence and charisma, always know what to say even in difficult situations, easily make small talk, become an effective communicator, and leave a great first impression? If that’s the case, this audiobook will finally help you get there!

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

151 Quick Ideas to Improve Your People Skills is constructed to help everyone do a better, more effective job of working with others. These ideas are culled from the study of human behavior, relationships, and communication. Everything here will help you be more effective, efficient, and in control of your relationships with people.

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

In Building Unity, Prosserman breaks down the six steps to discovering “responsible impact” and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.

Do you want to dominate and master marketing and branding on social media platforms? Even if you’ve found little to no success in social media marketing or have no idea what social media marketing is, this book is for you! Listening to this book will give you all the tools and knowledge to form a profitable, effective social media marketing strategy for business or personal use!

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.

You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business...but it doesn’t have to be that way. In fact, social media marketing needn’t take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer base on auto-pilot!

This audiobook is prepared with an exquisite touch that would positively improve the lives of the many people battling cancer worldwide. Your moment of survival begins the moment you embrace the reality that you are living with cancer. This would make it easy for you to accept your health condition and restructure your activities and needs to suit your health conditions. However, you can rest assured that this audiobook would help you through your healing process.

THE NEW YORK TIMES BOOK REVIEW EDITORS’ CHOICE By an award-winning technology reporter for The Wall Street Journal, a behind-the-scenes look at the manipulative tactics Facebook used to grow its business, how it distorted the way we connect online, and the company insiders who found the...

These days, a lot of emphasis is placed on the value of working from home and earning money through your computer. For many, online marketing and e-commerce is a powerful opportunity to step out of financial ruin and into a state of financial freedom, with the added benefit of time freedom as well. With the way the economy seems to be going, I suspect that one day everyone will have some form of involvement in e-commerce as a way to subsidize or supplement their income, if not replace their income altogether.