Social Media Business

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

You have started your own candle business; everything is going well...you’ve nailed down the perfect recipe and your candles are ready to sell. Then disappointment looms. No one, except family and friends, buys your candles. You never anticipated putting so much time and effort for no sales. Here’s the problem: If you don’t market your business properly, no one will buy from you, simply because they don’t know you exist. But with an array of digital and offline marketing strategies, you could exponentially increase your sales every month.

In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies. Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists

Rogue Elephant traces the radicalization of the Republican Party over the past 50 years, arguing that its subordination to Donald Trump was not an anomaly, but rather the culmination of processes at work for decades. Providing a new perspective on figures from Newt Gingrich and George W. Bush to the Tea Party and Donald Trump, it shows that the party's lurch to the far right was the product of a volatile mix of a disorganized party structure and a divided and fractious class of American business owners.

In this day and age, if you have a business, chances are you also have an online presence. Traditional forms of marketing such as billboards and newspaper ads still exist, but they are rather insignificant compared to the reach of social media marketing. Almost every business, big and small, has a social media presence. Some companies rely entirely on their social media strategies to bring new customers and increase revenue!

With over $150 in additional online resources, this is the book you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan.

The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs shares my personal approach to doing business on social media, which has helped our law firm bring in million dollar cases. It also gives you immediate access to the crowdsourced brilliance of 47 top social media, business, and communication experts who show you, through real-world examples and their own success, how you can use social media to build your brand, top of mind awareness, and dominate your market.

Start your journey to becoming a social media master with Social Media Marketing for Beginners, a comprehensive guide that will teach you how to build a solid online presence and maximize your social media advertising. Learn key strategies to revolutionize your business, from content curation to repurposing, scaling, and new selling methods. Get the answers to why specialist marketing is important and how to copy a competitor's strategy. This book provides clear, easy-to-follow lessons to help you become an expert in the ever-changing digital world.

Are you ready to master the ever-changing landscape of social media marketing and transform your business? With Social Media Marketing Blueprint by Blake Preston, you can learn to navigate digital advertising strategies and gain the insights you need to grow your business.

Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.

Whether you are a new player or a seasoned veteran, Secrets to Winning at Office Politics can help you increase your personal power without compromising your integrity or taking advantage of others. This smart, practical guide shows you how to stop wasting energy on things you can't change and start taking steps to get what you want.

You don't have to do a dangerous job to endure a health-destroying, possibly life-threatening workplace. Just ask the manager in a senior finance role whose immense workload required frequent all-nighters, leading to alcohol and drug addiction. Or the dedicated news media producer whose commitment to getting the story resulted in a 60-pound weight gain thanks to having no down time to eat properly or exercise. These individuals are not exceptions. Every industry is filled with them, and the costs, to both employees and their companies, is enormous.

Speak your mind effectively! The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises.

With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following?” If you haven’t used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking.... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can’t dance, how can I ever become an influencer?

Facebook is an active platform for entertainment and news, as well as a social networking place for friends and family. However, the same platform plays an important role for many business owners and marketers in identifying and reaching out to their target audience as well as increasing their sales.

We all know LinkedIn as a place for job seekers. It’s the place where professionals set up their profiles to establish more connections and discover new job opportunities. LinkedIn is an extremely important website for anyone looking to put themselves out there. But that’s not all. Discover all the secret potential of social media marketing through LinkedIn - the perfect place to promote your business or brand!

In this book, I share with you the research that looks at the emotional, psychological, and physical impact a social media addiction has as well as how to take a step back from being connected. Remember, we have one life to live, and if we continue to live through our smart devices, it does not matter how many photos, videos, or tags we get because we won’t have lived it.

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today's hottest social media sites.