Social Media Ethics

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

In his #1 New York Times best seller, Bias, Emmy Award-winning journalist Bernard Goldberg created a national firestorm when he exposed the liberal biases of the so-called mainstream media. Now, in his new blockbuster, Goldberg goes even further. He not only takes on Big Journalism, but offers a twelve-step program to help the media elites overcome their addiction to bias.

Discover the groundbreaking philosophy of Utilitarianism by John Stuart Mill—a timeless exploration of ethics, happiness, and the greater good. In this influential essay, Mill defends the principle that actions are right if they promote the greatest happiness for the greatest number. Blending moral insight with logical clarity, Utilitarianism remains essential for students of philosophy, ethics, political science, and anyone seeking to understand how we determine right from wrong. Perfect for deep thinkers and curious minds alike, this classic text continues to shape modern moral debate.

Do you want to go vegan yet need some encouragement? Have you already gone vegan and want to celebrate veganism? In either case, you may find this book is just what the doctor ordered.

"Der Antichrist" - Friedrich Nietzsche. Der sehr religiös aufgezogene Friedrich Nietzsche ging in die Geschichte ein als großer Kritiker christlicher Moral, aber auch Moral per se. In seinem Werk Der Antichrist wendet sich Friedrich Nietzsche offen gegen die Kirche, die seiner Meinung nach das geistige Erbe der Antike zerstört habe, aber auch gegen die christliche Glaubenslehre per se. Er lehnt die gepredigte Mitleidsethik ab und zeigt deutlich seine Verachtung für das Schwache und alles, was nicht nach Höherem strebt.

"STOIZISMUS FÜR ANFÄNGER: Wie Sie die Philosophie der Stoiker verstehen und die Lehre der Stoa in der Praxis anwenden". Die Philosophie des Stoizismus ist inzwischen Jahrtausende alt, doch im stressigen digitalen Zeitalter so aktuell wie nie zuvor! Während das tägliche Leben stetig schneller und komplexer wird, ist es zwingend notwendig zu lernen, wie man seine Kräfte gezielt einsetzt und die richtigen Entscheidungen trifft. In der Ruhe liegt bekanntlich die Kraft.

From Eve's crafty exchange with the serpent, to Martin Luther King's soaring, subtle ultimatums, to the throes of Twitter—argument's drainpipe—the human desire to prevail with words has been not just a moral but an existential compulsion. In this dazzling reformulation of argument, renowned critic Lee Siegel portrays the true art of argument as much deeper and far more embracing than mere quarrel, dispute, or debate. It is the supreme expression of humanity's longing for a better life, born of empathy and of care for the world and those who inhabit it.

Seeking a memorial to his reign that would last longer than any coin or statue, a benevolent king seeks out the Wisdom of the Ages. Farmers and physicians, laborers and soldiers, teachers and priests - the citizens of his kingdom share their wisdom; and when all have been heard, the king discovers a great truth that can change the way we live.

The Tricycle Effect is an inspiring self-help book for leaders, children, athletes, families, businesses, and organizations of all sizes written by Dane A. Deutsch. Practicing the principles laid out in each chapter through “straight from the heart” stories will teach you how important it is to lead with character first.

This 2017 revised, updated, and reformatted edition is not an article in the classical sense, but rather an intuitive summary of all of the author’s nonfiction books. Its paradigmatic style and authoritative diction have not a little in common with Nietzsche’s Thus Spoke Zarathustra. This expanded worldview is a concise sketch of "realizable" new ways, both individually and collectively, or, in a more expanded formulation, a new worldview that re-institutes real morality principles instead of the fake morality that postmodern international consumer culture practices

Constantly major institutions brainwash, but we can liberate the brainwashed! It may seem like a daunting task, but we have concrete ways to resist brainwashing and this book offers you 11 ideas.