Social Media Management

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

Conflict is everywhere—in our homes, at work, on our social media feeds. But conflict isn't inherently bad. in fact, it's a normal and healthy part of human relationships, but many of us aren't good at managing conflict in our everyday lives. In The Secret to Getting Along (And Why it's Easier Than You Think!), attorney Gabrielle Hartley brings more than two decades of divorce mediation experience to helping you learn how to resolve conflict in ways that strengthen your relationships, reflect your values, and lead to positive outcomes for everyone involved.

Communications Skills for Project Managers provides practical advice and strategies for ensuring success, even in the face of shifting organizational priorities, constantly evolving expectations, and leadership turnover. This important guide gives listeners the skills they need to keep everyone in the loop.

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and...

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

Have you ever wondered how to put social media to use to promote your brand? Have you ever tried to create a marketing campaign for Facebook, Twitter, or another social media platform, only to run out of ideas or end up with less-than-stellar results? Does the thought of trying to learn to use Snapchat for your company leave you cold? If this sounds like you, or if you've ever hesitated in any way to use social media as a marketing tool, this is the book you need.

Polyvagal Theory (PVT) has had a tremendous impact on the mental health field, shedding light on how the nervous system predictably moves between different states in response to changing situations. School consultant Debra Em Wilson introduces PVT to educators and shows how using PVT-guided strategies can help create optimal learning environments. When school staff understand the role of the nervous system in learning, they can better help students develop the skills leading to increased resilience, adaptability, and flexibility.

Your style is perfect for you. Public speaking coach to the C-suite Bill Hoogterp reveals proven tips, techniques, and exercises to amplify your effectiveness as a speaker and communicator. He explains how the brain processes information, what people respond to, and how to hold the audience in the palm of your hand. Great public speaking can be learned. Hoogterp's unique method turns fear into fun and tells you how to be your natural, authentic, unique self - and deliver your perfect presentation for any audience each and every time.

World 3.0 reveals how we're not nearly as globalized as we think we are, and how people around the world can secure their collective prosperity through new approaches to cross-border integration. Provocative and bold, this new audiobook will surprise and move you, no matter where you stand on globalization.

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the 21st century.

Unfiltered: How to Be as Happy as You Look on Social Media is for anyone who needs to be reminded that we're all a work in progress, no matter what judgments we make when measuring our lives against what others share online. In her debut book, award-winning journalist and sought-after speaker Jessica Abo addresses the relationship between our psychology and technology and how we can take back our happiness IRL (in real life) without falling into the compare-and-despair trap.

In this new book, Frederick Chavalit Tsao and Chris Laszlo argue that current approaches to leadership fail to produce positive outcomes for either businesses or the communities they serve. Employee disengagement and customer fickleness remain high, resulting in a lack of creativity and collaboration at all levels of entrepreneurial activity. Investor demand for Environmental, Social, and Governance (ESG) continues to be poorly integrated into profit strategies.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Something strange happens when you look at a screen. You get caught in loops that drain your energy and chip away at your agency. If you find yourself doomscrolling, feeling scattered after every session, or noticing the beginnings of “brain rot,” this audiobook is for you.

Leadership has never been easy, but the technology available today can help. Whether you run a Fortune 500 business, an INC 500 company, a department, a non-profit, a church or you’re just getting started with a personal mission, Paradigm Flip can help. The timeless examples, tools, principles and techniques will help your leadership grow.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

While starting an Amazon FBA business is not hard or complex, maintaining a successful one is. That’s where this audiobook comes in. It’s a comprehensive instruction manual for everyone who wants to build a profitable company. Inside, you’ll discover secrets that will ensure your success and strategies you won’t find anywhere else.

Victor VanWely has no use for social media. But now the executive director of the National Society of Rodent Professionals (NatSoRoPro) is facing the biggest challenge yet in his career: organizing the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted, and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the...