Social Media Management

The Second Declaration opens with a fascinating "Chinese Dream", and turns it into the common dream of all mankind. Absolutely original, with vivid style, verve, imagination and sharp view points, The Second Declaration is a fascinating vision of future economies, the development trends of future cultures, and the development trends of future mankind.

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs.

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards...

Quick Influencer and Community Management provides essential insights and actionable tips for effectively engaging with influencers and fostering vibrant online communities. This guide covers the fundamentals of building authentic relationships, driving meaningful interactions, and amplifying brand presence through strategic partnerships and community engagement. Ideal for those looking to make a swift impact in the digital space.

Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the audiobook describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

Our world is constantly buffeted by new and dramatic changes we can't fully grasp. No one is fully prepared for the challenges, crises, and risks that lie ahead. The Extreme Future is a blueprint for what's next and how to navigate these changes.

When Özlem Cekic became the first Muslim MP in the Danish Parliament, her email inbox was inundated with hate mail and threats, and her gut reaction was to delete and ignore each abusive message. But eventually, she decided to take a risk. She started replying to each message and inviting the senders to meet and engage in dialogue over coffee. And with time, understanding, and patience, she began to make a difference, both in the lives of those who hated her before even meeting her, and in her own life.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

If you're feeling overwhelmed by school, work, or life decisions—you’re not alone. Many young adults feel stuck, but with the right tools, you can thrive. You don’t need to have it all figured out. You just need a roadmap. Life Skills for Young Adults Made Simple is a practical, no-fluff guide to help you gain confidence, clarity, and control as you step into adulthood.

From Jenniffer Weigel's radio show on WGN in Chicago called I'm Spiritual, Dammit! comes this collection of podcasts on spirituality in the business place. Included are interviews with Jennifer Connor, CEO of Mustard Girl Mustard, and Kathryn Guylay, author of Mountain Mantras: Wellness and Life Lessons from the Slopes.

Der Ton wird schärfer, die Probleme nicht kleiner - in Deutschland wird heftig diskutiert. Die Lager stehen sich zunehmend unversöhnlicher gegenüber. "Alte weiße Männer", denen die Meinungsvorherrschaft abgesprochen wird, auf der einen Seite, junge schwarze Frauen, die, kaum gehört, der Ideologie verdächtigt werden. Dazwischen Wutbürger, Verschwörungserzähler, pöbelnde Klakeure. Vor allem in den sozialen Medien geht es hoch her, niemand will mehr zuhören, alle senden, keiner will empfangen. Zwischen grenzenloser Empörung und großer Empfindlichkeit wabern die Debatten hin und her.

American baby boomers are aging, and 15 million of them never had children. Who will take care of them? Unprecedented in US history, this demographic will create challenges for these individuals, as well as for society. This book is a passionate exploration of the path ahead for "Solo Agers". Author Sara Zeff Geber takes listeners on a journey, starting with the choice for childlessness and then suggests ways in which Solo Agers can mitigate the absence of adult children by relationship-building and rigorous planning for their future.

Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on five proven principles that any individual leader or organization can apply to bring about deep, lasting, and systematic change. Rippling shows how to activate the type of change that is needed to address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times.

What’s a local girl to do when she catches her long-term boyfriend doing the nasty on their sofa with another women? Cry? Fall apart? Not Lily! Armed with a new look, her best friends, and a fresh take on life, Lily hightails it to Spain for sun, sangria, and Spanish men. But Lily quickly discovers that leaving bad mojo behind isn’t as easy as getting on a plane.

Renowned as a diversity and inclusion strategist, Michelle Gadsden-Williams held C-Suite positions at major organizations for many years and then took the off-ramp to probe a different career path, launching Ceiling Breakers LLC, with the primary goal to help women and professionals of color reach their full potential. As a woman of color and corporate executive who has worked and traveled the world for several Fortune 500 companies - all while managing a chronic illness - she provides insight into overcoming the barriers facing professionals in today's workplace.

Improve your leadership skills - even if you aren't a "natural" communicator - with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results.

Narratives about decision making are often inadvertently tailored primarily to men. Meanwhile, narratives about women in business overlook decision making or offer advice that is unhelpful and can even backfire. How Women Decide fills this gap. It takes on the very real psychological and cultural obstacles women face, asks how these affect decision making, and suggests practical changes for approaching important choices.