Social Media Management

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

In this groundbreaking comprehensive analysis, based on more than 25 five years of in-depth surveys involving 100,000 men and women across dozens of Fortune 500 companies, Barbara Annis and Keith Merron provide a deeper understanding of the multiplicity of forces that have combined to create and perpetuate gender inequality. Gender Intelligence exposes common false assumptions that prevent men and women from successfully performing together at work.

Get ready to question everything you've been told about charity and to find out how you can truly succeed at making the world a better place.

Showing Up is a revolutionary step-by-step guide - by and for men - to ending toxic masculinity and leveraging men to enact heart-based leadership, increase diversity, bolster the bottom line, and create a culture so everyone in the workplace wins.

Whether you're involved in a labor-management dispute or a landlord-tenant disagreement, considering a major purchase or overseeing a large commercial transaction, there are elements that are common to all negotiations. This book walks the listener through the world of negotiating in an easy-to-follow, step-by-step fashion, covering the macro and micro-process of negotiations, the importance of adequate preparation, knowledge of the rules, and the role and usefulness of a mediator.

The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these "soft skills" trending above technical knowledge in executive wish lists, this audiobook provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods.

Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

How do we fill the world with contemporary sages and kick-ass saints, who are as adept at surrendering themselves to authenticity as they are at innovating initiatives of breathtaking power? Igniting Your Soul at Work provides some insightful answers to that question. This isn't your ordinary type of leadership book, manual, or mandate. Robert leads us in another direction, where we can expand our worldview to allow greater understanding, wisdom, and effectiveness to reveal itself.

If you are tired of the anxiety, frustration, and fear that pervade your connections with other people, both online and in real life, Sarah Stewart Holland and Beth Silvers want you to know one thing—you are not alone. In this book they will help you understand the powerful connections you have with other people on a personal, community-based, national, and even international level.

This is the Simplest and most Powerful Leadership book that you will ever find! It's fun, insightful, and focused on how new leaders just like you can lead with strong Relationships. Join me as we spend time at the Woo-Woo factory learning how the two main characters handle Leadership differently. One always uses Relationship Leadership principles, while the other goes his own way and is a disaster. Learn how to be an Awesome Leader!

You have right-wing relatives and friends. Sometimes you feel isolated because you believe you must keep your thoughts to yourself. After all, you are just not up for another fight. It does not matter how progressive or lefty you are. One can have a very enjoyable conversation with the most right-wing of relatives or friends. It is all about the approach. This book explains what I have discovered about engaging with the right. We all have friends and relatives where we may think the relationship is over.

The first wave of the Millennial Generation - born between the early 1980s and 2002 - is just graduating from college and entering the work force. Employers, meantime, are bracing for some of the biggest management challenges they've ever faced: Integrating the most demanding and most protected generation in history into a workplace shaped by the driven baby-boom generation.

Our relationships enrich our lives. Strong bonds with family, friends, and colleagues make our lives full and vibrant, but they can also be a source of distress or even trauma. Few relationships are perfect, and we often find ourselves let down by even the people we count on most; learning to navigate the challenges is vital to protecting our health and wellbeing. In this book the author presents a model for forgiveness that addresses how we either repair relationships when someone has harmed us, or how we move forward when relationships are beyond repair.

Success as an entrepreneur takes a lot more than big ideas and dedication. With threats of burnout and rejection at nearly every turn, the entrepreneurial journey is riddled with obstacles-but the staff, experts, and voices of Entrepreneur want you to know you're not alone. Entrepreneur Voices on Emotional Intelligence brings you real-world strategies to help you get brutally honest with yourself and boost your emotional intelligence.

These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the 10 Commandments of Crisis Management so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.

In Happiness Is an Option, you will learn four simple shifts that will allow you to thrive in these chaotic times, and better yet, why now is the time to usher in a new era! The division and outrage that grips society needs to yield to something that has served us since humans first walked the earth: discovery. We can rediscover what we all have in common and recognize how our differences can actually serve us. We can change the negative dialogue about the world around us, and with that, what's possible in our future.

Is Twitter a place for sociability and conversation, a platform for public broadcasting, or a network for discussion? Digital platforms have become influential in every sphere of communication, from the intimate and everyday to the public, professional, and political. Since the scrappy start-up days of social media in the mid-2000s, not only has the worldwide importance of platforms grown exponentially, but also their cultures have shifted dramatically, in a variety of directions.

With the tips and techniques taught in this power-packed audiobook, you'll learn to respond to the most difficult situations with dignity, diplomacy, and poise. Even when you're put on the spot, you'll learn to use these simple scripts (and create your own!) to work through a variety of tough situations and get your point across, guilt-free. Plus, you'll learn about the importance of the inflection, tone, and timing - because how you say it is just as important as what you say.

The term 'blog' is short for 'Web log', an online site with time-dated postings, maintained by one or more posters, that features links and commentary. That's the most basic definition, but it is like saying a car is a means of transportation featuring four wheels. In Blog, syndicated radio talk show host and best-selling author Hugh Hewitt helps you catch up with and get ahead of this phenomenon.