Social Media Psychology

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Half of all marriages end. Unfortunately, about 20% of divorces are high-conflict, involving frequent visits to court, allegations of abuse, and chronic disagreements regarding parenting schedules. In response to this conflict, some children become aligned with one parent against the other - even a parent who has done nothing to warrant the hostile rejection of their formerly loving children. These parents are on a painful journey with an uncertain outcome. Surviving Parental Alienation fills the tremendous need for concrete help for these parents.

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. Composer Anthony Brandt and neurologist David Eagleman seek to discover what lies at the heart of humanity's ability - and drive - to create.

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.

What really drives our decisions? Where do language and memory come from? Why do our minds sometimes seem to work against us? Psychologists have long attempted to answer these questions, seeking to understand human behavior, feelings, and thoughts. But how to explore something so elusive?

Les parents sont souvent dépourvus dans leur quotidien pour intégrer le respect dans la relation éducative. Écrit par une spécialiste du sujet qui est également mère de 5 enfants, ce livre apporte une vision nouvelle, réaliste et applicable de la relation parent-enfant et propose des moyens concrets pour vivre une relation de plaisir, d'amour, de paix et de respect réciproque avec les jeunes.

Classroom management is traditionally a matter of encouraging good behavior and discouraging bad by doling out rewards and punishments. But studies show that when educators empower students to address and correct misbehavior among themselves, positive results are longer lasting and wider reaching. In Better Than Carrots or Sticks, longtime educators and best-selling authors Dominique Smith, Douglas Fisher, and Nancy Frey provide a practical blueprint for creating a cooperative and respectful classroom climate in which students and teachers work through behavioral issues together.

Intentional Neuroplasticity explores the plasticity of the brain and nervous system, while learning how adversity and trauma impact a student's developing nervous system to affect behaviors—which ultimately changes the way educators approach discipline and engagement.

Do you avoid social situations? Do you dread public speaking? Would you rather stay in a job you hate than go through the interview process? If so, you may have social anxiety—and you aren't alone. People who struggle with social anxiety have an overwhelming fear of social situations. And as a result, could end up missing out on life's opportunities. If you're tired of social anxiety holding you back, this book can help. In CBT for Social Anxiety, you'll learn how to conquer your fears using research-proven skills from one of the world's leading CBT experts.

“Like being deemed a witch hundreds of years ago, being presumed a slut today is cause for ostracism, abuse, and death”.... Archetypes of “witch” and “slut” have been used to police female sexuality and punish women; now, feminists are reclaiming them as positive affirmations. This book unearths the sex positive feminist legacy of the witch in art, music, politics, and popular culture, connecting the fictional witch we love to emulate and fear with real women, past and present.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

There is a war on for your mind. We are endlessly confronted by those who would manipulate us – advertisers, pick-up artists, politicians, big tech, cult leaders and many more – even the humble waiter who asks, ‘Still or sparkling?’ All forms of communication are designed to persuade you in some way. Politicians and nudge units manipulate us into agreeing with controversial policies. Adverts tell us to buy lots of this, but none of that. The news tells us what to care about. Charities compete for our support. Social media buffets us with algorithms.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

The Handmaid’s Tale Psychology: Seeing Off Red delves into the psychology of the characters and events depicted in each version of Atwood’s epic, both in print and on screen. Through 18 chapters, psychologists and therapists look deeply into the fiction, analyzing it both personally and professionally to unearth its message about real human truths. Topics include oppression, resistance, power, identity, violence, post-traumatic stress versus post-traumatic growth, good versus evil, morality versus mortality, spirituality versus religion, helplessness versus hopefulness, and more.

Ten years after the school massacre at Columbine High School in Colorado, school shootings are a new and alarming epidemic. While sociologists have attributed the trigger of violence to peer pressure, such as bullying and social isolation, prominent psychologist Peter Langman, argues here that psychological causes are responsible. Drawing on 20 years of clinical experience, Langman offers surprising reasons for why some teens become violent. Langman divides shooters into three categories, and he discusses the role of personality, trauma, and psychosis among school shooters.

Created by teachers for teachers, this is the ultimate guide for unleashing students’ potential through creative lessons, empowering messages, and innovative teaching. Studies show that growth mindsets result in higher test scores, improved grades, and more in-class involvement. When your students understand that their intelligence is not limited, they succeed like never before. With the tools in this audiobook, you can motivate your students to believe in themselves and achieve anything.

On dit de vous que vous êtes perfectionniste ? Vous êtes très sensible à l'harmonie, vous réagissez à certains conflits dans votre couple avec une froideur glaciale ou une colère aveugle ? Voulez-vous souvent plaire aux autres jusqu'à ce que vous vous sentiez épuisé, cela va-t-il même jusqu'à l'abandon de soi ? Est-ce que ce sont toujours des situations similaires dans lesquelles vous réagissez de manière inhabituellement émotionnelle ? Tous ces éléments peuvent indiquer que vous avez subi des cicatrices dans votre enfance et que vous attendez toujours une guérison.

Exciting new developments in brain science are continuing the debates on these issues, and the field has now expanded to include biologists, neuroscientists, psychologists, and philosophers. This controversial book clarifies the potentially confusing arguments, and the major theories, while also outlining the amazing pace of discoveries in neuroscience. Covering areas such as the construction of self in the brain, mechanisms of attention, the neural correlates of consciousness, and the physiology of altered states of consciousness, Susan Blackmore highlights our latest findings.

In her groundbreaking first book, Gender Born, Gender Made, Dr. Diane Ehrensaft coined the term gender creative to describe children whose unique gender expression or sense of identity is not defined by a checkbox on their birth certificate. Now, with The Gender Creative Child, she returns to guide parents and professionals through the rapidly changing cultural, medical, and legal landscape of gender and identity.

We hear the terms trauma and PTSD more and more. Yet many people still believe that trauma can only result from experiences that are particularly extreme. But trauma is an emotional response that can stem from a wide variety of upsetting experiences, leaving us feeling anxious, weighed down by...