Social Media Study

Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?

In artist Paul Klee’s The Twittering Machine, the bird-song of a machine acts as bait to lure humankind into a pit of damnation. Leading political writer Richard Seymour argues that this is a chilling metaphor for our relationship with social media. Former social media executives tell us that the system is an addiction machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience.

In her latest forays into the American scene, Joan Didion covers ground from Washington to Los Angeles, from a TV producer's gargantuan "manor" to the racial battlefields of New York's criminal courts. At each stop she uncovers the mythic narratives that elude other observers: Didion tells us about the fantasies the media construct around crime victims and presidential candidates; she gives us new interpretations of the stories of Nancy Reagan and Patty Hearst; she charts America's rollercoaster ride through evanescent booms and hard times that won't go away.

From a rising star at The New Yorker, a deeply immersive chronicle of how the optimistic entrepreneurs of Silicon Valley set out to create a free and democratic internet - and how the cynical propagandists of the alt-right exploited that freedom to propel the extreme into the mainstream.

Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy - one in which the public actively participates, and one in which the public is manipulated and controlled. According to Chomsky, "propaganda is to democracy as the bludgeon is to a totalitarian state", and the mass media is the primary vehicle for delivering propaganda in the United States.

Alex Marlow was just a 21-year-old UC Berkeley student when renowned media mogul Andrew Breitbart hired him as his first employee. Breitbart began mentoring Marlow on how to fight the culture war one headline at a time and to remain resilient in the face of personal attacks. Now, in this eye-opening and timely book, Marlow explains how the establishment press destroyed its own credibility with a relentless stream of “fake news” designed to smear Donald Trump and his supporters while advancing a leftist agenda.

On Instagram, the private work of mothering has been turned into a public performance that’s generating billions of dollars, and the message is simple: that we’re all just a couple of clicks away from a better, more beautiful experience of motherhood. Momfluenced examines the performance of motherhood—producers of it and consumers of it—through the multilayered phenomenon of the mommy influencer.

For many centuries the figure of the witch has haunted our imagination and our nightmares. There have been many attempts to quash our fascination with these wielders of forbidden powers, but all have failed. We invite you now on a journey through a moonlit world, where every shadow tells a tale of magic, persecution and persistence. In this fascinating volume, discover witches real and legendary, who once terrorized, devoured, helped or empowered their communities, but who are now largely forgotten.

Edmund Wilson's To the Finland Station is intellectual history on a grand scale, full of romance, idealism, intrigue, and conspiracy, that traces the revolutionary ideas that shaped the modern world from the French Revolution up through Lenin's arrival at Finland Station in St. Petersburg in 1917. Fueled by Wilson's own passionate engagement with the ideas and politics at play, it is a lively and vivid, sweeping account of a singular idea—that it is possible to construct a society based on justice, equality, and freedom—gaining the power to change history.

When Rupert Murdoch enlisted Roger Ailes to launch a cable news network in 1996, American politics and media changed forever. With a remarkable level of detail and insight, Vanity Fair magazine reporter Gabriel Sherman puts Ailes’s unique genius on display, along with the outsize personalities - Bill O’Reilly, Sean Hannity, Megyn Kelly, Sarah Palin, Karl Rove, Glenn Beck, Mike Huckabee, Gretchen Carlson, Bill Shine, and others - who have helped Fox News play a defining role in the great social and political controversies of the past two decades.

In Raising Trump, Ivana Trump reflects on her extraordinary life and the raising of her three children - Donald Jr., Eric, and Ivanka - and recounts the lessons she taught her children as they were growing up.

Twenty-seven years ago, Matthieu Ricard gave up a promising career as a scientist to study Tibetan Buddhism—not as a detached observer but by immersing himself in its practice under the guidance of its greatest living masters. Years later, this project was born, and Ricard met with his father, Jean-Francois Revel—a French philosopher who became world famous for his challenges to both Communism and Christianity. At an inn, these two profoundly thoughtful men explored questions that have occupied humankind throughout its history.

The origin story of the post-truth age: the candid inside tale of two online media rivals, Nick Denton of Gawker Media and Jonah Peretti of HuffPost and BuzzFeed, whose delirious pursuit of attention at scale helped release the dark forces that would overtake the internet and American society.

From the moment there was an “online,” there was sex online. The famous test image used by software engineers to develop formats like the jpeg was “Lena,” taken from Playboy’s November 1972 centerfold. Early bulletin boards and multi-user domains quickly came to serve their members sexual musings. Facebook started as a way to rate “hot or not” Harvard co-eds. In fact, virtually every significant development that defines the Internet we know and love (and hate) today came out the meeting of sexuality and technology.

More than 50 years ago, John Coltrane drew the 12 musical notes in a circle and connected them with straight lines, forming a five-pointed star. Inspired by Einstein, Coltrane had put physics and geometry at the core of his music. Physicist and jazz musician Stephon Alexander returns the favor, using jazz to answer physics' most vexing questions about the past and future of the universe.

High-tech innovations are created at a dazzling speed, and it all points to a world that is getting faster at a dizzying pace. Azeem Azhar knows this better than most. Over the last three decades, he has founded companies bought by Amazon and Microsoft, served as the Economist’s first ever internet correspondent, and created a leading international tech newsletter and podcast, the Exponential View. Now, Azhar offers a revelatory new model for understanding how technology is changing the world.

As a deafblind woman with partial vision in one eye and bilateral hearing aids, Elsa Sjunneson lives at the crossroads of blindness and sight, hearing and deafness—much to the confusion of the world around her. And she knows how wrong our one-size-fits-all definitions of disability can be. Part memoir, part cultural criticism, part history of the deafblind experience, Being Seen explores how our cultural concept of disability is more myth than fact, and the damage it does to us all.

This book documents each month of the first year of the pandemic and examines the issues that emerged, from racialized workers to residential care to policing. It demonstrates how politicians and uncritical media shaped the popular understanding of these issues and helped to justify the maintenance of a status quo that created the worst ravages of the crisis. Spin Doctors argues alternative ways in which Canadians should understand the big themes of the crisis and create the necessary knowledge to demand large-scale change.

The navy created by the people of Athens in ancient Greece was one of the finest fighting forces in the history of the world and the model for all other national navies to come. The Athenian navy built a civilization, empowered the world's first democracy, and led a band of ordinary citizens on a voyage of discovery that altered the course of history.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).