Social Research

Contains the complete text of Albert Pikes never-before-published esoteric study of the symbols of Blue Lodge Degrees. Subjects include "The Compasses and the Square", "The Weapons and Blows of the Assassins", "The Three Grips", "The Substitute for the Masters Word", "The 47th Problem of Euclid", "The Truth", "Is the Cable-tow a Symbol?", "Corner Stones", "The Ladder of Jacob", "Tubal Cain", "Shibboleth", and "Solomon and Hiram".

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

This famous work by Lucretius is a masterpiece of didactic poetry, and it still stands today as the finest exposition of Epicurean philosophy ever written. The poem was produced in the middle of first century B.C., a period that was to witness a flowering of Latin literature unequaled for beauty and intellectual power in subsequent ages. The Latin title, De Rerum Natura, translates literally to On the Nature of Things and is meant to impress the reader with the breadth and depth of Epicurean philosophy.

Countless would-be readers and listeners of Finnegans Wake - James Joyce's 1939 masterwork, on which he labored for a third of his life - have given up after a few pages and "dismissed the book as a perverse triumph of the unintelligible." In 1944, a young professor of mythology and literature named Joseph Campbell, working with novelist and poet Henry Morton Robinson, wrote the first guide to understanding the fascinating world of Finnegans Wake.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Unlock the mysteries of life after death and explore the enlightening discoveries of a private investigator's 15-year investigation. This book is a comprehensive resource answering 150 of the most crucial questions about what happens when we die. Now you can delve into the life-changing insights we learn from near-death experiences, after-death communications, spirit contact through mediums, past lives, past-life memories, past-life and between-lives regressions, out-of-body experiences, soul pre-birth planning, dream visitations, shared-death experiences, and so much more.

A famed political scientist's classic argument for a more cooperative world We assume that, in a world ruled by natural selection, selfishness pays. So why cooperate? In The Evolution of Cooperation, political scientist Robert Axelrod seeks to answer this question. In 1980, he organized the...

The Israel lobby exerts incredible power and influence over America. While some informed voters know the US provides more foreign aid to Israel than any other country, the total flow of charitable, tax dollar, military aid, intelligence, and “opportunity cost” are unknown to those footing the bill - and the lobby is determined to keep it that way. Yet storm clouds are gathering over Israel’s lobby. Public opinion polls asking the right questions indicate Americans are nowhere near as approving as many Israel lobbyists insist.

For decades, Sherry Turkle has shown how we remake ourselves in the mirror of our machines. Here, she illuminates our present search for authentic connection in a time of uncharted challenges. Growing up in postwar Brooklyn, Turkle searched for clues to her identity in a house filled with mysteries. She mastered the codes that governed her mother's secretive life. She learned never to ask about her absent scientist father—and never to use his name, her name. Before empathy became a way to find connection, it was her strategy for survival.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Afghan-American journalist Fariba Nawa delivers a revealing and deeply personal exploration of Afghanistan and the drug trade which rules the country, from corrupt officials to warlords and child brides and beyond.

Hart covers what writers in this genre need to know, from understanding story theory and structure, to mastering point of view and such basic elements as scene, action, and character, to drafting, revising, and editing work for publication. Revealing the stories behind the stories, Hart brings listeners into the process of developing nonfiction narratives by sharing tips, anecdotes, and recommendations he forged during his decades-long career in journalism.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Following the success of several recent inspirational and practical books for would-be writers, Poemcrazy is a perfect guide for everyone who ever wanted to write a poem but was afraid to try. Writing workshop leader Susan Wooldridge shows how to think, use one's senses, and practice exercises that will make poems more likely to happen.

Condensing the most important topics in all of clinical research in an easy-to-understand presentation. The 20 percent of what you need to know in order to be 80 percent proficient! The authors who have operated various levels of businesses in the clinical research industry since 2005 believe that more practical information pertaining to clinical research needs to be accessible to individuals who are new to the industry or are curious about entering the rewarding world of clinical trials.

Founded in 1970, NPR is America’s most powerful broadcast news network. Despite being overshadowed by the larger and more glamorous PBS, public radio has long been home to shows such as All Things Considered, Morning Edition, and This American Life that captivate millions of listeners in homes, cars, and workplaces across the nation. NPR and its hosts are a cultural force and a trusted voice, and they have created a mode of journalism and storytelling that helps Americans understand the world in which we live.

With growing academic responsibilities, family commitments, and inboxes, scholars are struggling to fulfill their writing goals. A finished book - or even steady journal articles - may seem like an impossible dream. But, as Joli Jensen proves, it really is possible to write happily and productively in academe. Jensen begins by busting the myth that universities are supportive writing environments. She points out that academia, an arena dedicated to scholarship, offers pressures that actually prevent scholarly writing.

From respected journalist, professor, and founder of the Writer's Symposium by the Sea, an audiobook that demystifies the art and science of interviewing, in the vein of On Writing Well or How to Read Literature like a Professor. Nelson walks listeners through each step of the journey from deciding whom to interview and structuring questions, to the nitty-gritty of how to use a recording device and effective note-taking strategies, to the ethical dilemmas of interviewing people you love (and loathe).