Social Sciences Media Studies

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

With a scientific eye and an empathetic heart, the authors turn conventional perceptions about atheism on their head. They show that atheism need not be reactionary (against religion and God), but rather that it can offer a clear set of constructive principles to live by, which establish atheism as a positive worldview.

Lolita, Muerte en Venecia, El extranjero, Manhattan Transfer, Trópico de Cáncer y El tambor de hojalata son solo algunas de las obras del siglo XX de las que nos habla Mario Vargas Llosa en estas páginas. Revela con sus palabras la íntima relación de su lectura con las posibilidades de ampliar nuestra experiencia vital.

Trans woman and screenwriter Tilly Bridges takes you through the trans allegories of the Matrix franchise, with deep dives into The Matrix, The Matrix Reloaded, The Animatrix, The Matrix Revolutions, and The Matrix Resurrections, tracking one person’s transition journey—from Thomas Anderson, to Neo… to Trinity. Each movie’s allegory is deeply layered, building from movie to movie, and speaks to a different aspect of trans existence.

Humanity is on an astronomical trajectory and according to aerospace professional and popular science communicator Kellie Gerardi, that future doesn’t rest solely on the shoulders of rocket scientists. Gerardi’s non-traditional path in the space industry shows us that humanity’s next giant leap will require the contributions of artists, engineers, and everyone in between. Gerardi takes us on a tour of this unique window in history and offers encouragement and advice for anyone who has ever dreamed of the stars and galaxies far, far away.

In 2016, amid an epidemic of police shootings of African Americans, the celebrated NFL quarterback Colin Kaepernick began a series of quiet protests on the field, refusing to stand during the US national anthem. By "taking a knee", Kaepernick bravely joined a long tradition of American athletes making powerful political statements. This time, however, Kaepernick's simple act spread like wildfire throughout American society, becoming the preeminent symbol of resistance to America's persistent racial inequality.

Even before the COVID-19 pandemic, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive, profit-driven world of the “kid-tech” industry. In Who’s Raising the Kids? Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—explores the roots and consequences of this monumental shift toward a digitized, commercialized childhood, focusing on kids’ values, relationships, and learning.

Not Just for the Boys looks back at how society has historically excluded women from the scientific sphere and discourse, what progress has been made, and how more is still needed. Athene Donald, herself a distinguished physicist, explores societal expectations during both childhood and working life using evidence of the systemic disadvantages women operate under, from the developing science of how our brains are and more importantly aren't gendered, to social science evidence around attitudes towards girls and women doing science.

Celia was only fourteen years old when she was acquired by John Newsom, an aging widower and one of the most respected citizens of Callaway County, Missouri. The pattern of sexual abuse that would mark their entire relationship began almost immediately. Over the next five years, Celia bore Newsom two children; meanwhile, she became involved with a slave named George and resolved at his insistence to end the relationship with her master. When Newsom refused, Celia one night struck him fatally with a club. Her act quickly discovered, Celia was brought to trial.

Eve L. Ewing knows Chicago Public Schools from the inside: as a student, then a teacher, and now a scholar who studies them. And that perspective has shown her that public schools are not buildings full of failures - they're an integral part of their neighborhoods, at the heart of their communities, storehouses of history and memory that bring people together. Never was that role more apparent than in 2013 when Mayor Rahm Emanuel announced an unprecedented wave of school closings.

Not all national decisions are made in the open. Behind press conferences and parliamentary debates lies a complex web of influence—where corporate elites, special interest groups, and lobbyists hold the true levers of power. This book unveils the hidden forces shaping legislation, policy, and even public perception. From sophisticated media campaigns to secret political funding, it exposes how unelected power can redirect the course of an entire nation. Real-world case studies, insider accounts, and investigative data are woven together to illuminate the backstage mechanics of politics.

The belief that all life-forms are interconnected and share the same breath - known in the Rarámuri tribe as iwigara - has resulted in a treasury of knowledge about the natural world, passed down for millennia by native cultures. Ethnobotanist Enrique Salmon builds on this concept of connection and highlights 80 plants revered by North America's indigenous peoples. Salmon teaches us the ways plants are used as food and medicine, the details of their identification and harvest, their important health benefits, plus their role in traditional stories and myths.

Embark on a captivating journey to mystical realms with A Beginner's Guide to Celtic Mythology and uncover the enigmatic legends, powerful deities, and magical landscapes that define this tradition. Each chapter introduces a different facet of Celtic mythology, guiding you through the labyrinthine tales that have fascinated generations. From deciphering the pantheon of gods and goddesses to unraveling the symbolism of animals and the mysteries of Druidic magic, this book offers a comprehensive understanding of this society's mythos.

Are there any logical reasons to believe in God? Mathematician and best-selling author John Allen Paulos thinks not. In Irreligion he presents the case for his own worldview, organizing his book into 12 chapters that refute the 12 arguments most often put forward for believing in God's existence.

When this groundbreaking yet compassionate audiobook was first published, it lifted a veil on women's resistance to managing their money, revealing that many were still waiting for a prince to rescue them financially. In this revised edition, which reflects our present-day economic world, Barbara Stanny inspires listeners to take charge of their money and their lives. Filled with real-life success stories and practical advice, this audiobook is the next best thing to having one's own financial coach.

A great script is only as good as the effort you put into your career, but there is little information for the aspiring screenwriter about how to break in. Even those who study TV or film in college are taught to simply “get a production assistant job.” But then what? Anton Schettini provides a rare insider’s glimpse of the modern-day network and streaming TV writers’ room. Here, you will find practical advice, career path strategies, and first-hand accounts for how to establish your network, grow within it, and acquire the necessary tools to become a TV writer.

In the tradition of Neil Postman's masterpiece Amusing Ourselves to Death, Audience of One shows how American media have shaped American society and politics, by interweaving two crucial stories. The first story follows the evolution of television from the three-network era of the 20th century, which joined millions of Americans in a shared monoculture, into today's zillion-channel, internet-atomized universe, which sliced and diced them into fractious, alienated subcultures. The second story is a cultural critique of Donald Trump.

In Racial Melancholia, Racial Dissociation critic David L. Eng and psychotherapist Shinhee Han draw on case histories from the mid-1990s to the present to explore the social and psychic predicaments of Asian American young adults from Generation X to Generation Y. Combining critical race theory with several strands of psychoanalytic thought, they develop the concepts of racial melancholia and racial dissociation to investigate changing processes of loss associated with immigration, displacement, diaspora, and assimilation.

One of the least understood countries in the world, North Korea has long been known for its repressive regime. Yet it is far from being an impenetrable black box. Media flows covertly into the country, and fault lines are appearing in the government's sealed informational borders. Drawing on deeply personal interviews with North Korean defectors from all walks of life, ranging from propaganda artists to diplomats, Jieun Baek tells the story of North Korea's information underground.

In Frank Miller and David Mazzucchelli's Daredevil: Born Again, the comic's titular hero has his life destroyed after his most menacing enemy learns his real identity. His attempts to rebuild his life and sanity result in one of the most gripping and impactful superhero storylines of all time. Released in 1986, the storyline is an extraordinary exploration of what happens when a hero's identity is revealed, and his personal life completely annihilated. We see Daredevil reduced to the lowest depths in the character's history, but we also follow his painstaking path toward redemption.