Social Selling

In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment.

Social media selling secrets for coaches, consultants, service providers, and online store owners. The essential book to fill your social media channels, websites, and funnels with dream customers.

If you are a CMO, aspire to be one, or work with one, this book is for you. Today's CMO has an opportunity to play a more important role and make a real impact on revenue. A dramatically changing business and marketing landscape is creating unprecedented challenges to the traditional role of the CMO. CMOs have additional pressure to demonstrate a return on investment and drive pipeline and revenue growth.

This is a simple, succinct, motivational publication designed to allow your immediate success with regard to signing listings. It easily, and quickly, educates proven seller interaction protocol that leads to sign listings. If you have a seller to sign today, or in the near future, this publication will efficiently both boost your confidence in a simple process, and illuminate the most vital seller tactics used by top listing agents.

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Charged with racial, sexual, and political overtones, the confirmation of Clarence Thomas as a Supreme Court justice was one of the most divisive spectacles the country has ever seen. Anita Hill's accusation of sexual harassment by Thomas, and the attacks on her that were part of his high-placed supporters rebuttal, both shocked the nation and split it into two camps. In this brilliant, often shocking book, Jane Mayer and Jill Abramson, two of the nation's top investigative journalists, examine all aspects of this controversial case.

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

In this audiobook discover many types of successful, fun first sentences that will generate positive engagement from prospects. Our prospects guard their time, so they are especially brutal when judging our first sentences. Most times they make that entire judgment in the first few seconds. You want your prospects on your side when presenting. You can't start with a second sentence, so your first sentence better be good.

In Will the Real You Please Stand Up, leading social media expert, Kim Garst, shares with you the tips, tricks, and techniques that have helped her rise to, and stay at the top of, the social media world. However, this is not a "how to" book on social media. It is something much more powerful. It is a guided journey to discovering the most unstoppable force in nature, something you already have but just don't know how to harness and unleash...YOU!

The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.

What do motivational speakers, salespeople, preachers, and lawyers have in common? They are all in the business of convincing people, and they do it well. In fact, they do it so well, that this is their job - to persuade people to "buy" what they are selling, whether it's an actual product, or a concept, a story, an ideology, etc.

There is no life in mechanics. The Spirit is in the principles. This book contains a timeless message for anyone and everyone who endeavors to sell well and live free. Selling is an art, and there are universal, timeless laws that govern successful selling.

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

In today’s corporate world and in politics, people with the ability to captivate and persuade those audiences they speak to usually find themselves recognized at a high level and in great demand. While their audiences may range from just a single client in a sales presentation to a fully packed stadium at a political rally, the techniques used by all successful presenters have a common theme.

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.

Whether you're a professional, business executive, manager, salesperson, coach or parent — we're all required to call on our persuasive powers to get others to do what we'd like them to do. This book helps you to uncover these gifts. It reveals the secrets of persuasion and the skills you need to become a better, more effective influencer.

The Invisible Power of Persuasion: Master Consumer Psychology to Sell More and Sell Better Want to increase sales effortlessly? Discover the hidden psychological triggers that make people buy! In today’s competitive world, understanding consumer psychology is no longer an option—it’s a necessity. Whether you're an entrepreneur, marketer, salesperson, or business owner, mastering the science of persuasion will set you apart from the competition.

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.