Social Technology

In The Scientific Sherlock Holmes, James O'Brien provides an in-depth look at Sherlock Holmes's use of science in his investigations. Indeed, one reason for Holmes's appeal is his frequent use of the scientific method and the vast scientific knowledge which he drew upon to solve mysteries. For instance, in heart of the audiobook, the author reveals that Holmes was a pioneer of forensic science, making use of fingerprinting well before Scotland Yard itself had adopted the method.

Science history is chock full of world-changing innovations that initially faced skepticism and ridicule for being too unconventional: light bulbs, cars, and home computers are just a few examples. In this audiobook, we take a look at the latest out-of-the-box ideas to tackle today’s biggest challenges, including so-called sponge cities designed to combat flooding, technology that mimics photosynthesis to produce fuel, modifying bacteria’s genetic circuits to treat genetic diseases, and much more.

The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand, and solve problems. But Big Brother’s shadow hovers over it. Although big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever present, you can’t afford to ignore it. In this book, acclaimed science writer Brian Clegg - a habitual early adopter of new technology - brings big data to life.

"Big Data" is on the covers of Science, Nature, The Economist, and Wired magazines, on the front pages of the Wall Street Journal and The New York Times. But despite the media hyperbole, as Christine Borgman points out in this examination of data and scholarly research, having the right data is usually better than having more data; little data can be just as valuable as big data. Borgman, an often-cited authority on scholarly communication, argues that data have no value or meaning in isolation; they exist within a knowledge infrastructure.

You shouldn't have to be a privacy expert to understand what happens to your data. April Falcon Doss, a privacy expert and former NSA and Senate lawyer, has seen this imbalance in action. In Cyber Privacy, Doss demystifies the digital footprints we leave in our daily lives and reveals how our data is being used - sometimes against us - by the private sector, the government, and even our employers and schools.

Swallow the Ghost traces the impact of a violent event on three different lives, each interconnected story further complicating the truth. Things are going well for Jane Murphy, or so it seems. She’s making it in New York, a sort of wunderkind at the social media marketing startup where she...

When we make decisions, our thinking is informed by societal norms, “guardrails” guiding our decisions, like the laws and rules that govern us. But what are good guardrails in today’s world of overwhelming information flows and increasingly powerful technologies, such as artificial intelligence? Based on the latest insights from the cognitive sciences, economics, and public policy, Guardrails offers a novel approach to shaping decisions by embracing human agency in its social context.

Nano Comes to Life opens a window onto the nanoscale - the infinitesimal realm of proteins and DNA where physics and cellular and molecular biology meet - and introduces listeners to the rapidly evolving nanotechnologies that are allowing us to manipulate the very building blocks of life. Sonia Contera gives an insider's perspective on this new frontier, revealing how nanotechnology enables a new kind of multidisciplinary science that is poised to give us control over our own biology, our health, and our lives.

In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society, but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible.

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.

The Internet and smartphone are just the latest in a 250-year-long cycle of disruption that has continuously changed the way we live, the way we work, and the way we interact. The coming Augmented Age, however, promises a level of disruption, behavioral shifts, and changes that are unparalleled. While consumers today are camping outside of an Apple store waiting to be one of the first to score a new Apple Watch or iPhone, the next generation of wearables will be able to predict if we're likely to have a heart attack and recommend a course of action.

This is the story of how America's first women soldiers helped win World War I, earned the vote, and fought the US Army. In 1918 the US Army Signal Corps sent 223 women to France. They were masters of the latest technology: the telephone switchboard. General John Pershing, commander of the American Expeditionary Forces, demanded female "wire experts" when he discovered that inexperienced doughboys were unable to keep him connected with troops under fire.

Virtually Human explores what the not-too-distant future will look like when cyberconsciousness - simulation of the human brain via software and computer technology - becomes part of our daily lives. Meet Bina48, the world's most sentient robot, commissioned by Martine Rothblatt and created by Hanson Robotics.

After many years during which it languished in relative obscurity, in remote classrooms of computer science departments and in small prototype projects for tech companies, artificial intelligence (AI) is now a searingly hot topic across the media. Yet much of the public discussion is so feverish that an understanding of the basic scientific and engineering elements of the field is easily lost, often resulting in exaggerated claims, as well as dangerously neglected threats.

Do you want to create a successful podcast? Here’s how to do it right. In the Let’s Talk Podcasting audiobook, seasoned podcast producer and narrator Amanda Cupido gives you the inside scoop on this burgeoning industry’s biggest players and— more importantly—how you can join them. Leading with a solid foundation of podcasting’s history and significance in our increasingly content-hungry world, she provides an invaluable insider’s perspective on what makes top-rated podcasts so successful, where the medium is headed in the future, and everything you need to start your own podcast today.

Have you ever wondered why, despite all the new updates on Facebook, people often forget the simple foundations that made it powerful in the first place? Today, everyone talks about the latest features, algorithm changes, and new trends. But the truth is, Facebook was created many years ago, and its core foundations — the ones that built communities, businesses, and global connections — are often overlooked. This book is not about the newest hacks or the latest shiny tools. Instead, it takes you back to what mattered years ago and shows you how those same basics are still relevant today.

Hippias of Elis travels throughout the Greek world practicing and teaching the art of making beautiful speeches. On a rare visit to Athens, he meets Socrates, who questions him about the nature of his art. Socrates is especially curious about how Hippias would define beauty. They agree that beauty makes all beautiful things beautiful, but when Socrates presses him to say precisely what he means, Hippias is unable to deliver such a definition.

When Pete Etchells was 13, his father died from motor neurone disease. In order to cope, he immersed himself in a virtual world - first as an escape, but later to try to understand what had happened. Etchells is now a researcher into the psychological effects of video games, and was co-author on a recent paper explaining why WHO plans to classify "game addiction" as a danger to public health are based on bad science and (he thinks) are a bad idea. In this, his first book, he journeys through the history and development of video games via scientific study....

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

Do you need to find out how to do cheap Facebook ads? This audiobook gives you the necessary tools to get you started with little money.