Social Technology

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

To a generation in revolt against authority, "Tune in, turn on, drop out" was a mantra, and its popularizer, Dr. Timothy Leary, a guru. A charismatic and brilliant psychologist, Leary became intrigued, and then obsessed, by the effects of psychedelic drugs in the 1960s while teaching at Harvard. What began as research into human consciousness turned into a mission to alter consciousness itself. Timothy Leary is the first major biography of one of the most controversial figures in postwar America.

In The Scientific Sherlock Holmes, James O'Brien provides an in-depth look at Sherlock Holmes's use of science in his investigations. Indeed, one reason for Holmes's appeal is his frequent use of the scientific method and the vast scientific knowledge which he drew upon to solve mysteries. For instance, in heart of the audiobook, the author reveals that Holmes was a pioneer of forensic science, making use of fingerprinting well before Scotland Yard itself had adopted the method.

When Pete Etchells was 13, his father died from motor neurone disease. In order to cope, he immersed himself in a virtual world - first as an escape, but later to try to understand what had happened. Etchells is now a researcher into the psychological effects of video games, and was co-author on a recent paper explaining why WHO plans to classify "game addiction" as a danger to public health are based on bad science and (he thinks) are a bad idea. In this, his first book, he journeys through the history and development of video games via scientific study....

You shouldn't have to be a privacy expert to understand what happens to your data. April Falcon Doss, a privacy expert and former NSA and Senate lawyer, has seen this imbalance in action. In Cyber Privacy, Doss demystifies the digital footprints we leave in our daily lives and reveals how our data is being used - sometimes against us - by the private sector, the government, and even our employers and schools.

Taking listeners back to the days of TaB cola, dot matrix printers, and digging through the couch for just one more quarter, Alex Rubens combines his knowledge of the tech industry and experience as a gaming journalist to conjure the wild silicon frontier of the 8-bit ’80s. 8-Bit Apocalypse: The Untold Story of Atari's Missile Command offers the first in-depth, personal history of an era for which fans have a lot of nostalgia.

Swallow the Ghost traces the impact of a violent event on three different lives, each interconnected story further complicating the truth. Things are going well for Jane Murphy, or so it seems. She’s making it in New York, a sort of wunderkind at the social media marketing startup where she...

When we make decisions, our thinking is informed by societal norms, “guardrails” guiding our decisions, like the laws and rules that govern us. But what are good guardrails in today’s world of overwhelming information flows and increasingly powerful technologies, such as artificial intelligence? Based on the latest insights from the cognitive sciences, economics, and public policy, Guardrails offers a novel approach to shaping decisions by embracing human agency in its social context.

This book teaches you how to spot an excellent deal with an SEO company, or even better, how to manage SEO on your own. As a free marketing method, you do not need to make a financial investment in order to get the results that will elevate your site. All you need to know is how you can create a winning strategy.

In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society, but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible.

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.

The Internet and smartphone are just the latest in a 250-year-long cycle of disruption that has continuously changed the way we live, the way we work, and the way we interact. The coming Augmented Age, however, promises a level of disruption, behavioral shifts, and changes that are unparalleled. While consumers today are camping outside of an Apple store waiting to be one of the first to score a new Apple Watch or iPhone, the next generation of wearables will be able to predict if we're likely to have a heart attack and recommend a course of action.

Discover the science behind the most popular sci-fi franchise of all time. Capturing the imagination and hearts of crowds worldwide, Star Wars is a fantastic feat of science fiction and fantasy. We marvel at the variety of creatures and technology and the mystery behind the force. But how much of the Star Wars world is rooted in reality? Could we see some of the extraordinary inventions materialize in our world?

Richard Ryan, a seasoned tech insider, unveils the hidden dynamics between you and Big Tech in The Warrior’s Garden. Rather than a call to abandon all devices, this book is a challenge to recognize how platforms like YouTube and Facebook subtly shape behavior and monopolize attention. Richard guides you through a personal assessment of your digital habits, offering tools to reclaim your time and mental space. With insights drawn from Richard’s years of experience in tech and media, The Warrior’s Garden empowers you to navigate the digital landscape with awareness and intention.

After many years during which it languished in relative obscurity, in remote classrooms of computer science departments and in small prototype projects for tech companies, artificial intelligence (AI) is now a searingly hot topic across the media. Yet much of the public discussion is so feverish that an understanding of the basic scientific and engineering elements of the field is easily lost, often resulting in exaggerated claims, as well as dangerously neglected threats.

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century!

Do you want to create a successful podcast? Here’s how to do it right. In the Let’s Talk Podcasting audiobook, seasoned podcast producer and narrator Amanda Cupido gives you the inside scoop on this burgeoning industry’s biggest players and— more importantly—how you can join them. Leading with a solid foundation of podcasting’s history and significance in our increasingly content-hungry world, she provides an invaluable insider’s perspective on what makes top-rated podcasts so successful, where the medium is headed in the future, and everything you need to start your own podcast today.

Hippias of Elis travels throughout the Greek world practicing and teaching the art of making beautiful speeches. On a rare visit to Athens, he meets Socrates, who questions him about the nature of his art. Socrates is especially curious about how Hippias would define beauty. They agree that beauty makes all beautiful things beautiful, but when Socrates presses him to say precisely what he means, Hippias is unable to deliver such a definition.

Science history is chock full of world-changing innovations that initially faced skepticism and ridicule for being too unconventional: light bulbs, cars, and home computers are just a few examples. In this audiobook, we take a look at the latest out-of-the-box ideas to tackle today’s biggest challenges, including so-called sponge cities designed to combat flooding, technology that mimics photosynthesis to produce fuel, modifying bacteria’s genetic circuits to treat genetic diseases, and much more.

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.