Social Win

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Millions of people end up in civil court each year. They assume going to court is the next logical step in their fight, but they often have little idea about how the court system works or what they can reasonably expect of it. In Make Your Case, Tanya Acker cuts straight to the essentials, providing curated, targeted information based on her extensive experience regarding exactly what people want to know: what happens during court proceedings and why, and how to best prepare for it - or how to avoid court entirely and find a better way.

Men are often left wondering how alpha males have made everyone else their subjects. Decisions always favor them while others bear the brunt of those decisions. There are just some men who exude power wherever they go without even trying, and you have often wondered why people, including you, are always trying to please them.

In April 1916, Nell Richardson and Alice Burke set out from New York City in a little yellow car, embarking on a bumpy, muddy, unmapped journey 10,000 miles long. They took with them a teeny typewriter, a tiny sewing machine, a wee black kitten, and a message for Americans all across the country: Votes for Women! The women’s suffrage movement was in full swing, and Nell and Alice would not let anything keep them from spreading the word about equal voting rights for women.

Congratulations—you might’ve just ruined a great one. And this book is here to make sure you keep doing it… unless you want to stop. In How to Ruin a Great Conversation, Patrick King hilariously dismantles every awkward, cringey, well-intentioned-but-totally-misguided way people sabotage social interactions. From asking weirdly invasive questions, to oversharing your entire life story, to playing defense like your ego's in a UFC match—you’ll learn exactly what not to do if you want connection, not confusion. This book is for you if: You panic and word-vomit your autobiography to a stranger.

Utilize the most interesting, shocking, and counterintuitive findings in psychological science to simply make people want to be around you. The Science of Likability takes over 60 seminal, scientific, and psychological studies, and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Learn how to take advantage of people's memories for your sense of charm; the power of equity in relationships and friendships; a literal formula for "friendship chemistry"; and so much more!

The annual Spiel des Jahres (Game of the Year) Awards are like the Oscars of the tabletop. Acclaimed British author and games expert James Wallis investigates the winners and losers of each year’s contest to track the incredible explosion in amazing new board games. From modern classics like CATAN, Ticket to Ride, and Dixit to once-lauded games that have now been forgotten (not to mention several popular hits that somehow missed a nomination), this is a comprehensive yet hugely enjoyable study of the best board games ever made, penned by one of the most knowledgeable commentators on the hobby.

Women in Sports highlights the achievements and stories of 50 notable women athletes from the 1800s to today, including trailblazers, Olympians, and record-breakers in more than 40 sports. The athletes featured include well-known figures like tennis player Billie Jean King and gymnast Simone Biles, as well as lesser-known champions like Toni Stone, the first woman to play baseball in a professional men's league, and skateboarding pioneer Patti McGee.

El libro Cómo ganar amigos e influir sobre las personas es un clásico en mayúsculas de la literatura sobre autoayuda, que todavía a día de hoy sigue vendiendo más de 200 ejemplares a la semana. Esta nueva edición es una relectura del clásico con una perspectiva moderna y actual dirigida a las chicas y mujeres de hoy en día; un libro con todas las claves para conocer y entender a los otros a través del empoderamiento y desde una perspectiva femenina y feminista.

“An entertaining history of great oratory” (New Yorker) and a primer to rhetoric’s key techniques Rhetoric gives our words the power to inspire. But it’s not just for politicians: it’s all around us, whether you’re buttering up a key client or persuading your children to eat their...

Blitz reveals the attacks made against Trump have been the most brutal ever mounted against a sitting president of the United States. Blinded by deep-seated hatred of his person and his policies, the left even desperately tried to oust Trump in a failed impeachment bid. Horowitz shows that their very attacks — targeting a man whose mission has been to “Drain the Swamp” and “Make America Great Again” backfired, turning Trump himself into a near martyr while igniting the fervor of his “base.”

You've heard the stories about the dark side of the internet -- hackers, #gamergate, anonymous mobs attacking an unlucky victim, and revenge porn -- but they remain just that: stories. Surely these things would never happen to you. Zoe Quinn used to feel the same way. She is a video game...

We inherit mechanisms for survival from our primeval past - none so obviously as those involved in reproduction. The hormone testosterone underlies the organization of activation of masculinity: It changes the body and brain to make a male. It is involved not only in sexuality but in driving aggression, competitiveness, risk-taking - all elements that were needed for successful survival and reproduction in the past. But these ancient systems are carried forward into a modern world.

A research-based guide to navigating the newest dating phenomenon--"the love gap"--and a trailblazing action plan to help smart, confident, career-driven women find (and keep) their match. For a rising generation young women, the sky is the limit. Women can be anything and have everything. They...

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

Chatter will show you step by step how to become the person who can build intimate rapport with anyone they meet, expertly work a room, win instant friends, and project a winning image that people will flock to. This isn’t a book of one-liner conversation topics and generic "you can do it" tips that other books would have you believe will make you successful. Through my 20 Chatter principles, you will learn to master skills that will make you shine in everyday interactions.

It was the biggest event in the history of women's sports. And for the Americans, it came down to five kicks. After regulation play and two overtimes in the final game of the 1999 women's World Cup soccer match, the score was 0-0. Penalty kicks would decide the world champion. The Chinese and the Americans would each pick five players. One kick per player. With the score tied 4-4, the Americans had one more chance to win it all.

Publishers Weekly called Heather Hansen's first book, The Elegant Warrior, a "template for achieving personal and career goals". In Advocate to Win, Heather goes deeper. As an award-winning trial attorney, Heather quickly realized that she didn't win because she was an extraordinary advocate. She won because she gave her clients the tools to advocate for themselves. First, they needed to choose what they wanted. Next, they needed to believe in themselves and their ability to get it. And then, they could advocate to win.

Entrepreneurship, personal responsibility, and upward mobility: These traditions are at the heart of the free enterprise system, and have long been central to America's exceptional culture. In recent years, however, policymakers have dramatically weakened these traditions - by exploding the size of government, propping up their corporate cronies, and trying to reorient our system from rewarding merit to redistributing wealth. Arthur C. Brooks shows that this trend cannot be reversed through materialistic appeals.

This audiobook includes two comprehensive manuscripts: How to Analyze People: An Essential Guide to Human Psychology, Body Language, Personality Types, Persuasion, Manipulation, Human Behavior, and Speed-Reading People and Argument Structure: Secrets of the World’s Best Debaters - Master the Structure of Arguments. If you are looking to improve on your interpersonal skills, want to avoid being taken advantage of, or just want to know more about psychology then you're in the right place.