Social Win

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Women Unsilenced explores the impact of unthinkable violence committed against women and girls through multiple perspectives—women’s recall of life-threatening ordeals of torture, human trafficking, and organized crime, society’s failure to recognize and address such crimes, and close examinations of how justice, health, political, and social systems perpetuate revictimizing trauma.

From Robert B. Reich, passionate believer in American democracy and public servant, Reason is a guide to confronting and derailing what he sees as the mounting threat to American liberty, prosperity, and security posed by the radical conservatives, Radcons as he calls them.

Lies with a Straight Face tells the fascinating story of the precipitous rise and fall of the “ex-gay” conversion industry in a manner that is both enlightening and entertaining. This fast-moving, fact-based book is perfect for those who enjoy the marriage of politics, history and current events. The book features the riveting story of the 1998 Truth in Love ad campaign, where the religious right’s most prominent organizations joined forces to prove that LGBTQ people could be converted to heterosexuality through prayer and therapy.

With practical instruction and exercises for sharpening your memory and attention, developing a plan to organise, developing your mental flexibility, expanding your emotional regulation, boosting your impulse control, and living your best life, you can make genuine, durable improvements.

The Devil Wins uncovers the complicated history of lying from the early days of the Catholic Church to the Enlightenment, revealing the diversity of attitudes about lying by considering the question from the perspectives of five representative voices - the Devil, God, theologians, courtiers, and women.

Anxiety and stress is all about how you live, whom you surround yourself with, how you think, and what you do! Not only does this audiobook explain and answer your questions, it also helps you to understand how to turn your life around. You just have to learn how to overcome your limiting beliefs. Today, there is a new method that uses powerful skills that will help you get rid of the chaos of daily and live your life in a peaceful quiet way.

We live in a fractured country, a country in which identity politics, creeping socialist policies, toxic social media, and the vast partisan divide threaten the very fabric of America. After decades of political decay and of losing sight of our first principles, the American people are suffering from runaway debt, increased rates of depression, broken families, moral decay, and more. In Jesus Politics, Phil Robertson provides an alternate path: a radical call for Christians to use their freedoms to advance the agenda of the King and win back the divided soul of America.

This audiobook includes two comprehensive manuscripts: How to Analyze People: An Essential Guide to Human Psychology, Body Language, Personality Types, Persuasion, Manipulation, Human Behavior, and Speed-Reading People and Argument Structure: Secrets of the World’s Best Debaters - Master the Structure of Arguments. If you are looking to improve on your interpersonal skills, want to avoid being taken advantage of, or just want to know more about psychology then you're in the right place.

From a family restaurant to a hot-dog shaped car, from an empty road on a moonlight night to a classroom holiday celebration, this anthology of personal stories from award-winning and bestselling authors, shows that hope can live everywhere, even—or especially—during the darkest of times. No matter what happens: Hope wins.

It was the biggest event in the history of women's sports. And for the Americans, it came down to five kicks. After regulation play and two overtimes in the final game of the 1999 women's World Cup soccer match, the score was 0-0. Penalty kicks would decide the world champion. The Chinese and the Americans would each pick five players. One kick per player. With the score tied 4-4, the Americans had one more chance to win it all.

Marriage and relationships are in crisis. The breakup and divorce rates remain incredibly high, despite all the couples therapy, afternoon talk shows, and other books in the marketplace, many of which describe men as abusive commitment-phobic creeps who'd better change fast or else. But this book is totally different: a whole different way of looking at how to build a successful long-lasting relationship from a man's point of view - men who are happy in their partnerships, who have figured out what works for them in accomplishing the goal of a loving, intimate, lifetime commitment.

Renowned investor and climate champion Tom Steyer has been on the forefront of the climate war for well over a decade, leveraging his investment expertise, business knowledge, and community-organizing skills to support sustainable climate solutions. In this accessible book, he explains how capitalism is an effective tool for scaling climate progress, offers his candid take on fossil fuel enablers, and explains why immediate action on the climate front will be an investment in our economy and our key to a healthy and viable future.

Men are often left wondering how alpha males have made everyone else their subjects. Decisions always favor them while others bear the brunt of those decisions. There are just some men who exude power wherever they go without even trying, and you have often wondered why people, including you, are always trying to please them.

“An entertaining history of great oratory” (New Yorker) and a primer to rhetoric’s key techniques Rhetoric gives our words the power to inspire. But it’s not just for politicians: it’s all around us, whether you’re buttering up a key client or persuading your children to eat their...

Does your lacking confidence hold you back? Do you struggle with social anxiety? Can’t remember the last time you went out and started a conversation with somebody? The good thing is, you’re not alone. An estimated 15 million adults in the US suffer from social anxiety or shyness. This volume is the go-to guide in becoming a master in the art of social interaction and freeing yourself from anxiety. There’s no gimmicks, extensive therapy or wacky techniques, it simply breaks down each vital component and will give you the confidence you need.

Seventh grader Hazel Hill is too busy for friends. No, really. She needs to focus on winning the school-wide speech competition and beating her nemesis, the popular and smart Ella Quinn, after last year’s embarrassing hyperbole/hyperbowl mishap that cost her first place. But when Hazel discovers Ella is being harassed by golden boy Tyler Harris, she has to choose between winning and doing the right thing.

Social anxiety and shyness are a problem for many. With so much technology, it’s like we forget how to talk or interact with another face to face. Think back to the last time you considered approaching someone, but for some reason you didn’t. Even though you had something to say, you just couldn’t bring yourself to speak those words.

¡Descubre cómo puedes vivir una vida plena convirtiéndote en un profesional de las relaciones sociales! Todos tus amigos te apreciarán como a nadie y podrás disfrutar de tus amistades como nunca antes. Este libro es una poderosa enciclopedia de desarrollo personal que es verdaderamente esencial para los aspirantes que están luchando para encontrar la verdadera felicidad en términos de relaciones.

The Economics of Belonging argues that we should step back and take a fresh look at the root causes of our current challenges. In this original, engaging book, Martin Sandbu argues that economics remains at the heart of our widening inequality and it is only by focusing on the right policies that we can address it. He proposes a detailed, radical plan for creating a just economy where everyone can belong. Sandbu demonstrates that the rising numbers of the left behind are not due to globalization gone too far.