Sport Management Strategy

Max Best is not living his—ahem—best life. His job's a drag, his home's a shooting gallery, his hopes are nil, and lately, even his beloved game of football has devolved from a chaotic, ecstatic delight into a cold, calculating equation complete with stats, tech terms, and mindless lingo. But then Max rescues a mysterious old man from a mugging. "Nick" seems friendly enough . . . until he innocently asks his savior, "Would you sell your soul to be a top football manager?" Naturally, Max says yes, and in that instant, everything changes.

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions.

Not too long ago, Max Best was stuck in a dead-end job, trudging from one day to the next and mourning the fact that his burning love of soccer was getting buried in a landslide of cold statistics and intangible tactics. Then, after saving an old man from a mugging, he was "cursed" with the ability to instantly ascertain a soccer player's attributes on sight and use that knowledge to upgrade his own skills. Now he's making a name for himself as an amateur team manager, but it's not enough for him to ditch his dud of a job.

Max Best was on a roll. After climbing the ranks at Chester FC with his burning desire, innate talent, and the "curse" of a sentient heads-up display with knowledge of all things footie, he was named the club's electrifying new director of football. Seizing the opportunity, he saved the day and led the team out of relegation. But that's when someone tried to murder him . . .

Football is a game of steps: Quick steps. Trick steps. Even sneaky, slick steps. Whether you're on or off the pitch, you best know your footing. And for Max Best, that's no problem at all. He has the ability to read players to a T—thanks to the sentient stat-tracking display he received after saving an elderly man in the streets. Now, as director of football for Chester FC, everything's falling into place for Max. His team is climbing the ranks. He's executing great transfers and hired a literal old hand for his brand-new women's team. What could go wrong?

Is there a secret to winning all the time?What is the Stuff Champions are made of?What gives victorious teams that edge?Six years after sports commentator and writer Harsha Bhogle and advertising and communication consultant Anita Bhogle (both IIM-A alumni) first explored these questions and...