Student Athlete Development

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

New York Times best-selling author Kevin Kruse presents the remarkable findings of his study of ultraproductive people. Based on survey research and interviews with billionaires, Olympic athletes, straight-A students, and over 200 entrepreneurs - including Mark Cuban, Kevin Harrington, James Altucher, John Lee Dumas, Pat Flynn, Grant Cardone, and Lewis Howes - Kruse answers the question: What are the secrets to extreme productivity?

Sports psychology is often regarded as the key to success, but unfortunately, it typically comes with a hefty price tag that many self-supporting athletes just cannot afford. Thankfully, there are ways you can implement evidence-based and thoroughly researched techniques to improve your game and change your psychological state from loser to winner! Be proactive and embrace a new way of thinking that can drastically improve your performance and get you on track to be at the top of your game. Discover how to reach your full potential and become an elite athlete at the top of your game.

Most Valuable Parents: A Guide for Parents of Student Athletes provides insight into different hot topics of discussion relating to helping student athletes. It is a masterfully composed, comprehensive resource for parents of student athletes in any level and every sport. It is a journey that will educate, empower, and enlighten parents of student athletes as they support their children's sports endeavors.