Technology Business

Few books in computing have had as profound an influence on software management as "peopleware". The unique insight of this longtime best seller is that the major issues of software development are human, not technical. They’re not easy issues; but solve them, and you’ll maximize your chances of success. For this third edition, the authors have added six new chapters and updated the text throughout, bringing it in line with today’s development environments and challenges.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.

The life story of Gary Gygax, godfather of all fantasy adventure games, has been told only in bits and pieces. Michael Witwer has crafted a dynamic, dramatized biography of Gygax from his childhood in Lake Geneva, Wisconsin, to his untimely death in 2008. Gygax’s magnum opus, Dungeons & Dragons, would explode in popularity throughout the 1970s and ’80s and irreversibly alter the world of gaming. Gygax’s involvement in the industry lasted long after his dramatic and involuntary departure, and his footprint can be seen in the role-playing genre he is largely responsible for creating.

Benefits of listening to this book: Discover how to use AI ChatGPT to create engaging content, market products, and increase productivity.

Are you fascinated by artificial intelligence but overwhelmed by complex jargon or unsure where to start? You're not alone—and this guide is here to help. Whether you're exploring AI to boost your career, optimize your business, or simply stay ahead of the curve, Launch into AI Mastery offers a beginner-friendly roadmap designed for adults with busy schedules and no technical background.

Are you eager to start an online business but feel intimidated by technology? Looking for a way to leverage AI without being a tech expert? This comprehensive audiobook is your gateway to entrepreneurial success with ChatGPT!

Becoming an effective IT manager presents a host of challenges - from anticipating emerging technology to managing relationships with vendors, employees, and other managers. A good IT manager must also be a strong business leader. This book invites you to accompany new CIO Jim Barton to better understand the role of IT in your organization. You'll see Jim struggle through a challenging first year, handling (and fumbling) situations that, although fictional, are based on true events.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

The 2-Hour Job Search rejects laundry lists of conventional wisdom in favor of a streamlined job search approach that produces results quickly and efficiently. In three steps, creator Steve Dalton shows you how to select, prioritize, and make contact with potential employers so you can land that critical first interview. In this revised second edition, you'll find updated advice on how to efficiently surf online job postings, how to reach out to contacts at your dream workplace and when to follow up, and advice on using LinkedIn, Indeed, and Google to your best advantage.

Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity.

The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.

Ben Mezrich's 2009 best seller, The Accidental Billionaires, is the definitive account of Facebook's founding and the basis for the Academy Award-winning film The Social Network. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers’ redemption and revenge in the wake of their epic legal battle with Facebook.

Imagine waking up to an inbox full of payments, your AI-powered businesses running on autopilot, and the financial freedom to live life on your terms. What if you could replace your 9-to-5 grind with a proven system that turns ChatGPT and AI into a 7-figure income stream? You’ve heard the success stories—people leveraging AI to automate businesses, generate content, sell digital products, and make passive income while they sleep. But here’s the truth: Only those with the right roadmap succeed.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees.

Are you still treating AI like a novelty—or are you ready to make it your most powerful business ally? In AI ChatGPT: Prompt Engineering Secrets, Maxwell Cyberstein doesn’t just show you how to talk to artificial intelligence. He teaches you how to think with it, build with it, and grow with it—whether you’re an entrepreneur, marketer, freelancer, or simply someone looking to save time and create with more clarity. This is not another dry tech manual.

In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.

New York Times tech reporter Kashmir Hill was skeptical when she got a tip about a mysterious app called Clearview AI that claimed it could, with 99 percent accuracy, identify anyone based on just one snapshot of their face. The app could supposedly scan a face and, in just seconds, surface every detail of a person’s online life: their name, social media profiles, friends and family members, home address, and photos that they might not have even known existed.

The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes - especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone". But seven years later, as journalist Leander Kahney reveals in this definitive audiobook, things at Apple couldn't be better.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.