Technology Business

In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifth-largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.

Tap into the future of wealth creation with the power of ChatGPT and AI-driven automation, and unlock new ways to elevate your financial success beyond imagination…

Unlock the potential of artificial intelligence (AI) to transform your business. AI for Entrepreneurs is a comprehensive guide designed to help small business owners and startups harness AI to innovate, streamline operations, and gain a competitive edge in today’s marketplace.

Imagine transforming your side hustle into a thriving empire or scaling your business to millions—all while working smarter, not harder. Digital Marketing for Beginners 2026 is your ultimate guide to making that dream a reality. This book is a treasure trove of cutting-edge strategies, AI-driven tools, and actionable insights designed to help you conquer the digital landscape and boost your income in the competitive American market and beyond.

With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following?” If you haven’t used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking.... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can’t dance, how can I ever become an influencer?

As an awkward Pretoria schoolboy who loved comics and science fiction, Elon Musk's early years and singular family background were crucial in forming his stellar ambitions. Journalist and author Michael Vlismas, who attended the same high school as Musk, knows well the environment that shaped him and offers new insights into Musk's development, including his troubled relationship with his father. Tracing his remarkable life—this is the revealing new story of a man driven to preserve the optimism he sees in humanity and find a future for humans "out there among the stars".

This program is read by the author. An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board...

The world of online business is changing fast — and in 2025, ChatGPT and AI tools are leveling the playing field for everyday entrepreneurs. Whether you’re launching your first digital product, automating client work, or scaling your side hustle, this step-by-step guide gives you everything you need to turn ideas into income using the latest AI technologies.

The Year in Tech, 2026: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence - online.

In The Smart Negotiator: Unlocking the Power of AI and Human Insight, internationally renowned trainer, speaker, and professor Dr. Keld Jensen takes you on a groundbreaking journey to redefine what it means to be a smart negotiator in a world where human skills meet the transformative capabilities of artificial intelligence. Through engaging commentary, real-world case studies, and AI-driven examples, this book unveils a new perspective on strategic negotiation—where timeless principles like trust and cooperation are amplified by cutting-edge technology.

Mastering Professional Scrum is for anyone who wants to deliver increased value by using Scrum more effectively. Leading Scrum practitioners Stephanie Ockerman and Simon Reindl draw on years of Scrum training and coaching to help you return to first principles and apply Scrum with the professionalism required to achieve its transformative potential. The authors aim to help you focus on proven Scrum approaches for improving quality, getting and using fast feedback, and becoming more adaptable, instead of “going through the motions” and settling for only modest improvements.

Your competitors aren’t “experimenting with AI” anymore. They’re wiring agents into support, marketing, and operations and watching work get finished before the coffee cools. AI Agent for Beginners is your fast-track audio playbook for turning ChatGPT, Gemini, and modern agent frameworks into real business leverage—not another toy that dies after the first demo.

The 2-Hour Job Search shows job seekers how to work smarter (and faster) to secure first interviews. Through a prescriptive approach, Steve Dalton explains how to wade through the Internet's sea of information and create a job search system that relies on mainstream technology such as Excel, Google, LinkedIn, and alumni databases to create a list of target employers, contact them, and then secure an interview - with only two hours of effort.

Stakeholders don't invest in AI because they understand the tech―they invest when its business impact is clear and undeniable. In Show AI―Don't Tell It, AI executive and business strategist Dr. Lisa Palmer reveals how to use visual storytelling to make AI's value tangible, turning complex ideas into clear business outcomes that drive buy-in, adoption, and scale. Instead of vague theories and hype, this book provides clear frameworks, practical tools, and proven visualization techniques to help leaders secure funding, accelerate implementation, and maximize AI's impact.

If you simplify it, there are only two core components to making incredible money in technology sales. Those two core components are: generating more pipelines and closing more pipelines. That’s it. I’m not going to tell you that you need more pipelines and that you need to close more deals. You already know that. I’m going to show you the most efficient processes for generating more pipelines and closing more deals, which will ultimately help you make incredible money in technology sales.

In Digital Vertigo, Andrew Keen illuminates today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution, and critiques of "social" companies like Facebook, Twitter, and LinkedIn, Keen argues that this social media transformation is weakening, disorienting, and dividing us rather than establishing the dawn of a new egalitarian and communal age.