Technology Business

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

Harness the power of AI for your business, even if you're overwhelmed by its complexity! Are you a business owner searching for innovative ways to stay competitive? Is the thought of integrating Artificial Intelligence (AI) into your operations intimidating? Do you see the potential of AI but don't know where to start? As a business owner, time is your most valuable asset. You need visible results – fast. However, the complex world of AI can be daunting.

Selling technology to businesses can be one of the most rewarding careers, but getting started can be hard. Most knowledge is gained through word of mouth, and it can take years to learn how to perform well and consistently hit your target. In this how-to guide, you'll be introduced to the "sales flywheel", where Charlie Cowan will share his 20 years of technology sales experience and walk you through the external and internal tasks that combine to deliver a successful sales process.

What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy? This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily—even for the techiest tech in the industry.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

Technology rules us as much as laws do. It shapes the legal, social, and ethical environments in which we act. Every time we cross a street, drive a car, or go to the doctor, we submit to the silent power of technology. Yet, much of the time, the influence of technology on our lives goes unchallenged by citizens and our elected representatives. Our embrace of novel technological pathways, Sheila Jasanoff shows, leads to a complex interplay among technology, ethics, and human rights.

AI is a tool that can innovate and accelerate your business...if you know how to use it. Follow best-selling author and AI Whisperer Severin Sorensen as he equips you with the tools to leverage AI platforms like ChatGPT for business applications, especially for non-technical listeners. This updated 2nd EDITION explores over 50 business use cases and 1,000+ practical chat prompts and instructions to achieve specific business objectives.

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

Josh Harris had been New York's first net millionaire. He founded the city's first dotcom, Pseudo.com, and paved the way for a cadre of net-savvy 20-somethings to follow, riding a wave of tech euphoria to unimagined wealth and fame for five years, before losing it all in the great dotcom crash of 2000. Long before then, however, Harris's view of where the web would take us had darkened, and he began a series of lurid social experiments aimed at illustrating his worst fear: that the internet would soon alter the very fabric of society - cognitive, social, political, and otherwise.

A comprehensive guide to successful event management, this audiobook serves as a valuable resource for both beginners and seasoned professionals, equipping them with the tools needed to plan, execute, and evaluate memorable events. The guide takes listeners through a deep exploration of understanding their audience, conceptualizing resonant events, managing budgets, procuring vendors, effectively marketing, and embracing technology. It also emphasizes the power of networking and the importance of post-event evaluation for continuous improvement.

Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.

If you want to learn about how blockchain technology can impact the future of your business, then you need to listen to this audiobook. Blockchain is the tech of the future. But if you're not already working in the field or studying the depths of blockchain, it can be difficult to find information in layman's terms.

Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen.

In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills.

Master the art of AI prompts and unlock your potential. This essential guide transforms how you interact with AI, whether you're an entrepreneur, writer, marketer, or tech enthusiast. Learn to harness AI tools like ChatGPT, Claude, and Midjourney to elevate productivity, creativity, and efficiency.

It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills - and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These "bots" started with human programming and logic, but now their reach extends beyond what their creators ever expected.

Leadership is evolving. Have you future-proofed your career? AI isn’t coming—it's already here, reshaping leadership, decision-making, and success. The leaders who embrace AI-first strategies will thrive. The ones who don’t? They’ll be left behind. In The Leadership Playbook, Revisited, award-winning executive strategist Keryn Gold, PhD, MBA, delivers an actionable, high-impact, no-nonsense guide for executives and professionals ready to lead smarter, faster, and more effectively in the AI era. You’ll learn: How AI is transforming leadership—and what great AI-first leaders do differently.

This is the first book about the proper use of the new AI (Artificial Intelligence) Chatbot known as GPT-3 in any online business, network marketing, or affiliate marketing to be created with an amazing collaboration with the real AI CHATBOT whom I call ORAC.