Technology Business

From the bestselling author of Blood, Sweat, and Pixels comes the next definitive, behind-the-scenes account of the video game industry: how some of the past decade's most renowned studios fell apart—and the stories, both triumphant and tragic, of what happened next. Jason Schreier's...

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.

The 2-Hour Job Search rejects laundry lists of conventional wisdom in favor of a streamlined job search approach that produces results quickly and efficiently. In three steps, creator Steve Dalton shows you how to select, prioritize, and make contact with potential employers so you can land that critical first interview. In this revised second edition, you'll find updated advice on how to efficiently surf online job postings, how to reach out to contacts at your dream workplace and when to follow up, and advice on using LinkedIn, Indeed, and Google to your best advantage.

The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.

Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.

Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers listeners a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society.

In Investing in Cryptocurrencies and Digital Assets, alternative investments expert Dr. Keith Black delivers a compelling and straightforward roadmap for analyzing, valuing, and investing in crypto and other digital assets. You'll learn how to buy crypto directly—and how to keep your new digital assets safe from hacks and fraud—and how to invest indirectly, using stocks, futures, options, and exchange-traded funds.

Few books in computing have had as profound an influence on software management as "peopleware". The unique insight of this longtime best seller is that the major issues of software development are human, not technical. They’re not easy issues; but solve them, and you’ll maximize your chances of success. For this third edition, the authors have added six new chapters and updated the text throughout, bringing it in line with today’s development environments and challenges.

BusinessSpotlight Audio bietet eine breite Palette an Themen, um das Business-Englisch der Hörer zu verbessern und sie in unterschiedlichen Situationen sicherer zu machen. Die Inhalte reichen von Diskussionen über den Wert eines MBA, Gedanken zur Zukunft der KI, Erfahrungen im Bereich Haustier-Reisen bis hin zu Präsentationstechniken und Informationen über ungewöhnliche Berufe wie forensische Buchhalter.

Obtenga ventajas competitivas y proteja el éxito de su negocio con IA. Logre nuevos éxitos comerciales con Multiplicador de ganancias de IA, su guía para aprovechar el poder de las aplicaciones de IA y los chatbots como ChatGPT y Claude. En este recurso esencial, descubrirá cómo los empresarios y propietarios de empresas digitales más innovadores de la actualidad utilizan la IA para transformar las operaciones, aumentar la productividad y hacer crecer las ventas.

Feeling like your business is running you? Do you want to earn more—without working around the clock? This is your step-by-step, no-fluff guide to reclaiming your time, focus, and sanity through the power of Artificial Intelligence (AI)—no tech skills required.

The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive. Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.

Based on more than 40 interviews with Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Tracy Kidder's "riveting" (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. Computers have changed since...

In an era of rapid technological disruption, The AI Leverage is a transformative guide for navigating change with clarity, confidence, and conviction. Blending personal storytelling with practical strategies like the revolutionary 360 Character Rule, this book empowers listeners to uncover their purpose, build lasting resilience, and pursue meaningful success. Whether you're a leader, creative, entrepreneur, or professional in transition, this book provides the tools to turn uncertainty into opportunity. Don’t just survive the future, leverage it. Your transformation starts here.

One of the most influential figures of our time, Elon Musk is the most talked about man in America who isn’t running for president (yet!). In The Leadership Genius of Elon Musk, veteran business journalist Dennis Kneale chronicles Musk’s extraordinary journey, presenting him as a beacon of inspiration. Musk’s unparalleled success as an innovator and entrepreneur is not just a testament to his genius, but a playbook for those daring to dream big.

Ready to take control of your financial future? Say goodbye to long hours and hello to smart income with AI-Powered Passive Income Made Easy—your ultimate guide to turning the revolutionary power of ChatGPT into a wealth-generating machine in 2025. This step-by-step beginner’s guide unlocks the secrets of creating effortless income streams using cutting-edge AI tools. Whether you’re a total newbie or a tech-savvy entrepreneur, this book equips you with actionable strategies to make money while you sleep.

Welcome to the exciting world of AI-driven entrepreneurship, where innovation knows no bounds, and financial constraints need not deter your dreams. In this chapter, we embark on a journey that explores how you can harness the power of AI and ChatGPT to create a thriving business with minimal financial investment.