Technology Career

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

For leaders looking to instigate lasting change, Giraffes of Technology is the must-listen leadership audiobook of the decade. Giraffes of Technology is the audiobook for leaders who wish to create a supportive and authentic work environment that propagates genuine loyalty from employees and staff. Authors Dr. Hubert D. Glover and Professor John Curry describe how technology and changing cultural norms have come to favor leadership traits reminiscent of the giraffe.

Make AI Work cuts through the noise so real people and organizations can confidently put AI to work—without the jargon, panic, or promises of sentient machines. Whether you’re leading a team, pitching a project, or just wondering how AI fits into your day-to-day, this book is your field manual. You’ll learn how to turn buzzwords into results—no data science degree (or robot sidekick) required.

In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.

Diverse teams are more effective and get more done than homogenous ones. Yet, despite decades of effort, many tech teams are failing at hiring and retaining women. The reason: we’re looking in the wrong place. Hiring women doesn’t start with recruiting. It starts with creating a work environment that’s safe and equal for all. By listening to this audiobook, you will learn an agile, iterative framework for hiring and retaining women that’s practical and easy to use for any team, big or small.

テックの巨人「ＧＡＦＡＭ（グーグル、アップル、メタ、アマゾン、マイクロソフト）」は、米国株式市場を一手に牽引するほど肥大化を続けている。他方で、中央集権から分散への動きも始まっている。

Balanced scorecards and operational dashboards measure organizational performance, and Microsoft Excel is the tool used worldwide to create these scorecards and dashboards. This book covers time-proven step-by-step processes on how to guide executive teams and managers in creating scorecards and dashboards. It then teaches Excel developers how to create those scorecards and dashboards. This is the only book that converts theory into practice.

How is society being reshaped by the continued diffusion and increasing centrality of the internet in everyday life and work? Society and the Internet provides key information for students, scholars, and those interested in understanding the interactions of the Internet and society. This multidisciplinary collection of theoretically and empirically anchored chapters addresses the big questions about one of the most significant technological transformations of this century, through a diversity of data, methods, theories, and approaches.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

You may be a project manager or a stakeholder with "street smarts". Maybe you have expertise in the nuts and bolts of project execution. Or you might be a "book smart" expert on the rules and tools of the trade. Whatever your strengths, most project managers agree it's a juggling act to balance people and processes. Nearly every project requires a balance of both practical and conceptual skills. Now you can fill in the gaps to gain a perfect balance of the two.

The professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce. In Humanity Works, best-selling author, global workplace consultant, and futurist Alexandra Levit provides a guide to making the most of the human traits of creativity, judgement, problem solving, and interpersonal sensitivity. Revealing what the "robot takeover" will really look like, how talent and machines can work side by side, and how you can make organizational structures more agile and innovation focused, this book will prepare you to lead organizations of the future.

I have taken many students from feeling confused and doubtful to clear and confident. One of my students got working with me shortly after starting his podcast. Within his first six months, he had over 30,000 downloads! In Podcasting Marketing, you'll discover how to organically grow your subscribers in the thousands; how to use social media to grow your listeners on autopilot through positive ecosystems; 11 tricks to skyrocket engagement in your community; how to optimize your podcast for growth with analytics; and more.

Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

The CEO of Technology shows today's CIOs how to become exceptional leaders and bring value to their organization. By taking lessons from some of the world's best CEOs, you'll develop the traits and characteristics that drive legendary leadership. Interviews with top executives at leading global technology companies including Apple, Boeing, Direct TV, Facebook, Texas Instruments, and more provide deep and valuable insight into what it means to lead in a hyper-driven tech environment.

Cybersecurity is one of the world’s fastest growing, most exciting fields—but that doesn’t mean it’s easy to enter the industry and succeed. Now there’s a complete guide to creating a great cybersecurity career, whether you’re migrating to cybersecurity from another field or already a cybersecurity professional.

The tens of millions who perished in the First World War – not to mention the horrendous turmoil that culminated in the outbreak of its successor – understandably marred the conception of the first decades of the 20th century. However, during that time, unparalleled minds from all over the globe unsnarled age-old mysteries and perfected prevailing theories, conjuring up wave after wave of breakthroughs that catapulted the world of science to unprecedented heights.

I think it's about time someone finally got it right. That's why we decided to start IT Free Fall and committed ourselves to helping business owners. If you just want your IT problems handled quickly and correctly the first time, this book is for you!

Unlock the future of tech with Cloud Computing for Beginners: Learn AWS, Google Cloud, and Azure to Future-Proof Your Career and Business—the ultimate beginner’s guide to mastering the most powerful and in-demand cloud platforms in the world. Whether you’re a student, entrepreneur, IT professional, or career switcher, this audiobook will teach you the fundamentals of cloud computing in a way that’s clear, practical, and instantly applicable.

The Real Business of Blockchain is one of the first audiobooks on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau - both of Gartner, the world-renowned research and advisory company - will help you: assess how blockchain will impact your business by cutting through the hype and finding the real story; explore the value proposition that blockchain technologies offer; make smart near- and mid-term investments in your blockchain strategy; and position you and your organization in a new competitive landscape in the future.