Technology Development

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

Grâce aux témoignages exclusifs d'Elon Musk, Amy Rowe Klement, Peter Thiel, Julie Anderson, Max Levchin, Reid Hoffman et beaucoup d'autres, Jimmy Soni nous raconte l'histoire de ces talents réunis dans l'aventure Paypal, qui vont par la suite façonner la nouvelle économie, jusqu'au concept de cryptomonnaie. Aujourd'hui, les fondateurs et les premiers employés de PayPal constituent le réseau le plus puissant de l'industrie technologique.

As an enthusiastic participant in the Maker Movement, Mick Ebeling has found countless ways to create simple new do-it-yourself technologies. But Ebeling has always dreamed big and soon realized that by ignoring that little voice of doubt in his head, his hobby could have the potential to actually help people surmount seemingly impossible odds. From crafting prosthetics for a young Sudanese boy who lost his hands in a bombing to a machine that allowed a paralyzed artist to draw again, Ebeling soon saw that nothing is actually impossible.

We all love monsters. We love them because they exist outside of our world and yet feel real to us. We love how strange they can be. We love the sense of danger that arises when we talk about them. We love how they live in our imaginations. And when monsters come to life in our imaginations, we love to face and defeat them. We battle dragons and demons and undead—and conquer them in tales we’ll remember our whole lives. Within the Forge of Foes, we’ll build these monsters. Here in the forge, we’ll modify creatures, giving them new attacks and strange new abilities.

Fascinated by AI but unsure where to start? Feel like the AI revolution is racing ahead without you? You haven't missed your chance—the path to AI mastery is clearer than you imagine. AI Fundamentals makes AI accessible and exciting.

Every minute you spend trying to figure out how to set up a new track or build a drum loop is a minute you don't spend creating and recording your music. This guide to the recording software favored by Mac users helps you bypass the time needed to search for tech answers and spend more time capturing sounds. Discover the full recording power of Logic Pro, starting with launching a project and recording your audio.

Microsoft Excel Cheats, Hacks, Hints, Tips, and Tricks is your ticket to Excel mastery. Whether you're a beginner or an experienced user, this book reveals a treasure trove of cheats, hacks, hints, tips, and tricks to elevate your Excel skills. Explore data organization, formula wizardry, chart brilliance, and automation magic.

Unlock your coding potential with Computer Programming: Mastering the Art of Coding and Development by Rama Nolan. This audiobook is your fast track to mastering software development, covering everything from foundational programming concepts to advanced techniques like object-oriented programming, data structures, algorithms, and web development.

More than ever, the web is a universal platform for all types of applications, and JavaScript is the language of the web. If you're serious about web development, it's not enough to be a decent JavaScript coder. You need to be ninja stealthy, efficient, and ready for anything. This audiobook shows you how.

Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software. The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, Mike Cohn provides you with a front-to-back blueprint for writing these user stories and weaving them into your development lifecycle.

Whether you're a budding programmer or an experienced developer looking to sharpen your skills, this comprehensive guide will take you from the fundamentals of PHP to the creation of fully interactive, data-driven websites. Starting with an introduction to PHP's history and its significance in web development, this book systematically guides you through every aspect of server-side scripting. Learn the essentials of PHP syntax, variables, and control structures, and discover how to write clean, efficient code that powers some of the most popular websites today.

A few decades into the digital era, scientists discovered that thinking in terms of computation made possible an entirely new way of organizing scientific investigation; eventually, every field had a computational branch: computational physics, computational biology, computational sociology. More recently, "computational thinking" has become part of the K-12 curriculum. But what is computational thinking? This volume in the MIT Press Essential Knowledge series offers an accessible overview.

Docker in Action teaches listeners how to create, deploy, and manage applications hosted in Docker containers. After starting with a clear explanation of the Docker model, you will learn how to package applications in containers, including techniques for testing and distributing applications. You will also learn how to run programs securely and how to manage shared resources. Using carefully designed examples, the book teaches you how to orchestrate containers and applications from installation to removal.

Functional Programming in JavaScript teaches JavaScript developers functional techniques that will improve extensibility, modularity, reusability, testability, and performance. Through concrete examples and jargon-free explanations, this book teaches you how to apply functional programming to real-life development tasks.

Are you frustrated or disenchanted by the results of your Agile approach? Does Agile sound like a good idea, but you're not sure how to explain it beyond roles, practices, and meetings? Is your team going through the motions, but it's still business as usual? The missing piece is the Agile mindset - the thinking that makes Agile processes work.

The inside story of the booming video game industry from the late 1990s to the present, as told by the Managing Director of Ubisoft's Massive Entertainment (The Division, Far Cry 3, Assassin's Creed: Revelations). At Massive Entertainment, a Ubisoft studio, a key division of one of the largest...

Keeping students focused can be difficult in a world filled with distractions -- which is why a renowned educator created a scientific solution to one of every teacher's biggest problems. Why is it so hard to get students to pay attention? Conventional wisdom blames iPhones, insisting that...

Most kids get their first smartphone at the same time that they're experiencing major developmental changes. Making mistakes has always been a part of growing up, but how do parents help their kids navigate childhood and adolescence at a time when social media has the potential to magnify the consequences of those mistakes? Rather than spend all their time worrying about the worst-case scenario, listeners get a bigger-picture understanding of their kids' digital landscape.

Everything you need to know about Retrieval Augmented Generation in one human-friendly guide. Augmented Generation (or RAG) enhances an LLM’s available data by adding context from an external knowledge base, so it can answer accurately about proprietary content, recent information, and even live conversations. RAG is powerful, and with A Simple Guide to Retrieval Augmented Generation, it’s also easy to understand and implement!

Are you stuck in a cycle of constant scrolling, digital fatigue, and mental overload? Do you reach for your phone before you even get out of bed? Scroll Less, Live Free is your practical guide to mindful technology use, digital balance, and emotional clarity. Designed for busy professionals, parents, and anyone craving a healthier relationship with screens, this book helps you unplug with purpose, without quitting tech entirely.