Television Business

Mary Mapes's Truth (previously published as Truth & Duty) was made into the 2015 film Truth, starring Cate Blanchett, Robert Redford, Topher Grace and Elizabeth Moss. A riveting play-by-play of a reporter getting and defending a story that recalls All the President's Men, Truth puts readers in...

Five years ago, Orlando Duncan created the perfect drug in HEAT. It made the Duncans more than two hundred and fifty million dollars and was on its way to making them billionaires. However, they abruptly stopped manufacturing the drug when it was proven to cause cancer in rats. When Orlando is awakened by an alarm in his old lab, he discovers that not only have all his computers, equipment, and notes been stolen, but the robbers have also taken over a million tabs of HEAT that he’d left behind for future experiments—tabs that he had sworn to his family he would destroy.

Seasoned showrunner Jeffrey Melvoin shares his fascinating insider's perspective on how to call the shots and make the final decisions when choosing and writing scripts, hiring staff, casting, making the budget, and juggling schedules. Along with the managerial responsibilities that keep the show afloat, they are also the visionary for the series and the characters. Melvoin describes how to confidently communicate abstract ideas so they can become the show's reality.

This program is read by the author. A darkly comic memoir about being a working creative person in a world that is growing ever more dysfunctional, by acclaimed New Yorker cartoonist and television writer Bruce Eric Kaplan In January 2022, Bruce Eric Kaplan found himself confused and upset by...

In Jim Cramer's Mad Money, TV's champion of the middle-class investor walks you through the key decisions investors have to make: understanding your tolerance for risk and defining your goals, doing the essential homework on a stock, and knowing how to buy and sell stocks the right way - the Cramer way.

This book is created for you, hard-working father who works at a corporate American job to pay the bills. You long to support your family composing music for film, TV, and video games. You get no joy or fulfillment from your work...this is a safe, “real” job. You complain to your wife every night about how you long for the day when you can support your family composing music for film, TV, and video games.

ガラポンTVは、地上デジタル放送8局の番組を1セグで、最大4カ月分（ ハードディスク増設時）全番組録画(=全録) し、スマートフォン、タブレット、PCなどでいつでもどこでも見たい番組を視聴できる画期的な録画機。ガラポンTVの特徴や開発経緯、将来展望などについて、ガラポン株式会社代表 取締役の保田歩氏に、元MACLIFE編集長の高木利弘氏がインタビューしました。起業する決断のタイミングや、困難に遭っても折れない心の持ち方、ビジネスモデルの組立方など、ベンチャーを志す人は必聴です。

Recommended by agents and acting coaches, Acting in Chicago, 4th Edition demystifies the question of how to build a rewarding, sustainable, and profitable acting career. Everything you need to make a full-time living as a Midwest-based actor is at your fingertips in this updated edition.

Tapie se livre comme jamais il ne l'a fait. Deux hommes vrais, dans un dialogue complice, émouvant, sans concession. Un portrait inédit et passionnant. Celui d'un personnage fort en gueule, d'une énergie débordante, intrépide et provocateur. Un autodidacte issu d'un milieu très modeste qui a eu mille vies. Bernard Tapie, l'une des personnalités françaises les plus populaires et authentiques, dont toute la France a suivi les aventures mouvementées et qui aura marqué la politique, le sport, le monde des affaires pendant près de cinquante ans.

Kelly Perdew, winner of The Apprentice 2, has what it takes to lead. His secret weapon: the principles he learned at West Point, as a U.S. Army Intelligence officer, and as an Airborne Ranger, principles that he's applied to business with the same firepower determination that makes our military the best on the battlefield.

In The Second Assistant, readers across the country found a heroine they loved to love in Lizzie Miller, the smart and witty East Coast girl clinging for dear life to the bottom rung of the Hollywood ladder. But no more coffee runs and sorting thumbtacks by color for Lizzie; she's been promoted. As first assistant to Scott Wagner, now president of The Agency and one of Hollywood's premiere movers and shakers, she's making decisions and learning the ins and outs of the business.

A television producer and a pig farmer meet on a cruise, not knowing they will become business partners. Lisa marries the farmer with his million-dollar debt. The farm business collapses, and they explore other ventures, including becoming traveling carnies. Lisa and Keith's faith in God is the thread that binds them together despite failures. Facing setbacks with hope and determination, they rebuild their lives and eventually find success starting a window cleaning company.

Flipping TVs is a business model that is often overlooked, but those who are getting involved and know what to look out for can make impressive additional incomes–with very little effort.

From the New York Times bestselling author of Seinfeldia, the definitive story of the creation and legacy of Parks and Recreation, with exclusive interview content from its cast, crew, and creators, as well as an introduction by Nick Offerman More than fifteen years after Parks and Recreation...

The internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms.

Get on TV!, Jacquie Jordan brings her expert advice straight to you - the entrepreneurs, experts, authors, and future reality stars looking to land a television spot....Jacquie Jordan has been involved in booking, supervising or producing over 10,000 television guests, as well as coaching countless people on how to get on air.

Walter's Perspective provides a unique glimpse into the rough-and-tumble Chicago news business as seen through the eyes of one of its legendary players. From his first news job working as a legman to his later role as a news anchor and political commentator, Jacobson battled along the front lines of an industry undergoing dramatic changes.

Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.

A Culturematic is a little machine for making culture. It’s an ingenuity engine. The Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of them simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once.

The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.