Winning Customers

In a world where products are easy to copy and prices can change overnight, loyalty is the ultimate competitive advantage. Winning Customer Loyalty is your blueprint for transforming ordinary shoppers into passionate advocates who buy more, stay longer, and tell others why they love your brand.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's...

Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

Twenty-year-old American gymnast Shawn Johnson is a four-time Olympic gold and silver medalist; a national- and world-champion athlete. Already a popular role model to all ages, in 2009 she captured the national spotlight again when she won on the widely popular Dancing with the Stars. Yet Shawn is no stranger to hard work and adversity.

The on-demand digital economy and the higher-than-high standard set by companies like Amazon have created a new kind of consumer—a NOW Customer. They are always on (and always online) and expect rapid resolutions and engaged interactions from their brands at all times and across every touchpoint.

I wrote this book because I believe selling is undergoing its most significant change in more than 30 years. For those who recognize it, there is a "call to arms" that is transforming how sellers must sell, and what it will take to succeed in the future. Those who don't recognize it, or fail to heed it, will be left clinging to outdated assumptions and miscalculations about the centers of influence and the new business metrics that are fast becoming the primary currency in every customer exchange.

The most novel collection of unknown insights about Africa's consumer markets.

Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they...

Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn’t have to be your organization’s reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers—by tapping into the greatest driver of brand success: your internal company culture.

Organizational cultures are as broad and diverse as the people who build them. However, certain aspects of corporate culture are essential for any business offering a product or service for sale. A service culture is one of them. The Service Culture Playbook challenges all owners and managers within any service industry and all instructors within schools of hospitality management to take a cold-blooded, honest look at your service standards and practices and make course corrections as needed so you can play to win!